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Affiliate Marketing · head to head

Alyce vs Awin

A

Alyce

Affiliate Marketing

AI-powered gifting and direct mail platform

From
On request
Rated
-
Full reviewWebsite
Awin logo

Awin

Affiliate Marketing

Global affiliate network with 1M+ publishers

From
£99/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Alyce acquired by Sendoso in February 2024 and the brand has since been absorbed, so it is no longer sold as a standalone product; Awin all Access tier has 3-month minimum contract with 14-day cancellation notice
  • They diverge on capability: Alyce covers AI gift recommendations, Awin covers Global publisher network.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Alyce and Awin actually diverge.

Attributes where Alyce and Awin differ
AttributeAlyceAwin
Starting priceOn request£99/month
PlatformsWebWeb, Mobile
Founded20152000

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Affiliate Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Alyce

  • AI gift recommendations
  • Personal gifting
  • Donation options
  • Recipient research
  • Engagement analytics
  • Salesforce
  • HubSpot
  • Outreach

Only in Awin

  • Global publisher network
  • Cross-device tracking
  • Payment processing
  • Compliance tools
  • Publisher recruitment
  • Shopify
  • Magento
  • WooCommerce

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Alyce

  • affiliate marketing managementnot Awin
  • Workflow automationnot Awin
  • Reportingnot Awin

Awin

  • Affiliate marketingnot Alyce
  • Performance-based advertisingnot Alyce
  • Commission managementnot Alyce

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Alyce

  • Acquired by Sendoso in February 2024 and the brand has since been absorbed, so it is no longer sold as a standalone product
  • alyce.com no longer resolves

Awin

  • All Access tier has 3-month minimum contract with 14-day cancellation notice
  • Advanced plan requires custom negotiation; no fixed pricing published
  • Transaction fees apply on all tiers: 3.5% (Access), 2.5% (Accelerate), custom (Advanced)
  • Advanced tier excludes partner payment management and branded private networks

Pricing, plan by plan

Alyce

On request
  • GrowthFree
    • Custom pricing
    • AI recommendations
    • CRM integration

Awin

£99/month
  • Access$99/month
    • 3.5% transaction fee
    • Minimum 3-month term with 14-day cancellation notice
    • First month free
  • Accelerate$199/month
    • 2.5% transaction fee
    • No minimum contract
    • Unlimited commission groups
  • Advanced$null/month
    • Custom pricing
    • Unlimited commission groups
    • Custom tracking rules

Which should you pick?

Choose Alyce if

  • You need ai gift recommendations.
  • You also want personal gifting.
Alyce review

Choose Awin if

  • You need global publisher network.
  • You work on Web, Mobile.
  • You also want cross-device tracking.
Awin review

Questions people ask

Is Alyce or Awin better?
Neither clearly leads. Alyce starts at On request and Awin at £99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Alyce or Awin?
Alyce starts at On request and Awin at £99/month.
Does Alyce or Awin run on more platforms?
Alyce runs on Web. Awin runs on Web, Mobile.
What is Alyce best used for?
Alyce is most often used for affiliate marketing management, workflow automation, reporting. Of those, affiliate marketing management and workflow automation are not what Awin is typically brought in for.
What can Alyce do that Awin cannot?
Alyce covers AI gift recommendations, Personal gifting, Donation options, Recipient research. Awin covers Global publisher network, Cross-device tracking, Payment processing, Compliance tools. Both handle Web support.

Answered from the vendors’ own pages

Awin: How much does Awin cost?

Awin pricing starts at £99+VAT per month for Access tier plus 3.5% transaction fee. Accelerate tier is £199+VAT per month plus 2.5% transaction fee. Advanced tier has custom pricing determined by negotiation.

Source
Awin: What are Awin's transaction fees?

Awin charges transaction fees on all plans. Access tier charges 3.5% per transaction, Accelerate charges 2.5% per transaction, and Advanced tier has custom transaction fee rates.

Source
Awin: What is the minimum contract term for Awin?

Access tier requires a minimum 3-month commitment with 14-day cancellation notice. Accelerate and Advanced tiers have no stated minimum contract term.

Source
Awin: What commission group limits does each Awin tier have?

Access tier allows up to three commission groups with limited rule options. Accelerate tier allows unlimited commission groups. Advanced tier allows unlimited commission groups plus custom tracking rules.

Source
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