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Marketing · head to head

Funnel.io vs Rival IQ

Funnel.io logo

Funnel.io

Marketing

Multi-channel marketing analytics for smarter decision making

From
$300/month
Rated
-
Full reviewWebsite
Rival IQ logo

Rival IQ

Social Media

Competitive social media analytics and benchmarking with published, self-service pricing

From
$239/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Funnel.io available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need; Rival IQ data history is capped by tier at 6, 12 or 24 months, so a year-on-year comparison is impossible on the entry plan and a three-year trend is impossible on any plan.
  • They diverge on capability: Funnel.io covers Multi-channel data aggregation, Rival IQ covers Competitive landscapes.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Funnel.io and Rival IQ actually diverge.

Attributes where Funnel.io and Rival IQ differ
AttributeFunnel.ioRival IQ
Starting price$300/month$239/month
Pricing modelsubscriptionPer month by tracked company count
PlatformsWeb, Mobile, ApiWeb
CategoryMarketingSocial Media
Founded2015Unknown

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Funnel.io

  • Multi-channel data aggregation
  • Unified dashboards
  • Custom reporting
  • Data transformation
  • Real-time syncing
  • Historical data archive
  • Attribution modeling
  • Automated alerts

Only in Rival IQ

  • Competitive landscapes
  • Engagement rate benchmarking
  • Private channel analytics
  • Social listening searches
  • Facebook and Instagram ads reporting
  • Head-to-head reports
  • Scheduled exports and alerts
  • Looker Studio connector

What people use each for

The jobs each tool is most often brought in to do.

Funnel.io

  • Collecting marketing data from ad platforms into one datasetnot Rival IQ
  • Exporting blended marketing data to BI tools and warehousesnot Rival IQ

Rival IQ

  • An agency producing a quarterly competitive social report for a retail client without paying enterprise listening platform ratesnot Funnel.io
  • A social media manager needing a defensible engagement rate benchmark against named competitors for a board decknot Funnel.io
  • A brand team deciding whether to invest further in TikTok by comparing its performance against category peers rather than against its own historynot Funnel.io
  • A marketing lead who wants a competitive tool they can buy on a departmental card in an afternoon rather than through a procurement cyclenot Funnel.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Funnel.io

  • Available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
  • Export destinations are rationed the same way, at 13 on Starter and 46 on Business
  • The entry plan starts at $300 a month billed annually and the next at $600
  • SSO, SAML, audit logging and an enterprise SLA are Enterprise only with no published price
  • Funnel Measure is an add on available only on Business and Enterprise

Rival IQ

  • Data history is capped by tier at 6, 12 or 24 months, so a year-on-year comparison is impossible on the entry plan and a three-year trend is impossible on any plan.
  • The entry plan includes a single user seat, which means a two-person social team is pushed to the 349 dollar tier for a reason that has nothing to do with data volume.
  • Social listening is sold as a small number of saved searches rather than a listening platform, so it will not replace a dedicated monitoring tool for crisis detection or broad web coverage.
  • Instagram reporting is the weakest part of the platform, with reach not presented as a clean monthly total, which frustrates teams whose primary channel is Instagram.
  • It analyses but does not publish or schedule, so it is an additional subscription alongside whatever publishing tool you already run rather than a consolidation.

Pricing, plan by plan

Funnel.io

$300/month
  • Starter$300/month
    • 117 connectors, 13 export destinations
    • Data storage, dashboards, Funnel AI
    • Billed annually
  • Business$600/month
    • 579 connectors, 46 export destinations
    • Power BI/Tableau reporting
    • Funnel Measure available as add-on
  • Enterprise$null/mo
    • 600+ connectors, 47 destinations
    • Enterprise SSO, advanced user management
    • Priority support, custom pricing

Rival IQ

$239/month
  • Drive$239/month
    • 10 tracked companies
    • 6 months of data history
    • 1 user seat
  • Engage$349/month
    • 20 tracked companies
    • 12 months of data history
    • 2 user seats
  • Engage Pro$559/month
    • 40 tracked companies
    • 24 months of data history
    • 5 user seats

Which should you pick?

Choose Funnel.io if

  • You need multi-channel data aggregation.
  • You work on Web, Mobile, Api.
  • You also want unified dashboards.
Funnel.io review

Choose Rival IQ if

  • You need competitive landscapes.
  • You also want engagement rate benchmarking.
Rival IQ review

Questions people ask

Is Funnel.io or Rival IQ better?
Neither clearly leads. Funnel.io starts at $300/month and Rival IQ at $239/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Funnel.io or Rival IQ?
Funnel.io starts at $300/month and Rival IQ at $239/month.
Does Funnel.io or Rival IQ run on more platforms?
Funnel.io runs on Web, Mobile, Api. Rival IQ runs on Web.
What is Funnel.io best used for?
Funnel.io is most often used for collecting marketing data from ad platforms into one dataset, exporting blended marketing data to bi tools and warehouses. Of those, collecting marketing data from ad platforms into one dataset and exporting blended marketing data to bi tools and warehouses are not what Rival IQ is typically brought in for.
What can Funnel.io do that Rival IQ cannot?
Funnel.io covers Multi-channel data aggregation, Unified dashboards, Custom reporting, Data transformation. Rival IQ covers Competitive landscapes, Engagement rate benchmarking, Private channel analytics, Social listening searches.

Answered from the vendors’ own pages

Funnel.io: What is Funnel's Starter plan pricing?

The Starter plan costs $300 per month when billed annually and includes 117 connectors, 13 export destinations, data storage, dashboards, and Funnel AI.

Source
Rival IQ: Can I schedule posts from Rival IQ?

No. It is analytics and benchmarking only. You keep your publishing tool.

Funnel.io: What advanced features are available on Funnel's Business plan?

The Business plan costs $600 per month (annual billing) and includes 579 connectors, 46 export destinations, Power BI/Tableau reporting, and optional Funnel Measure add-on.

Source
Rival IQ: Does it need my competitors to grant access?

No. Public metrics for tracked companies are collected without their involvement. Private metrics require connecting your own accounts.

Funnel.io: Does Funnel offer unlimited users?

Unlimited users and workspaces are available starting at the Business tier and above, included in the subscription cost.

Source
Rival IQ: Is there a free trial?

Yes, 14 days with no card required.

Rival IQ: How far back does data go when I add a competitor?

Rival IQ backfills history up to your plan limit of 6, 12 or 24 months, so adding a competitor does not start you from zero.

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