Business Intelligence · head to head
Luzmo vs Rill Data

Luzmo
Business Intelligence
Embedded analytics for SaaS products, billed by monthly active dashboard users
- From
- €995/month
- Rated
- -

Rill Data
Business Intelligence
Local-first BI on DuckDB and ClickHouse with dashboards defined as code
- From
- $20/month
- Rated
- -
The short version
- Each has a real cost: Luzmo billing by monthly active users means commercial success is punished: getting every one of your customers into the dashboard weekly is exactly the outcome that pushes you into the next tier.; Rill Data the seat price of 20 dollars is misleading as a budget figure: Rill’s own calculator puts a small two-seat project at around 256 dollars a month, with compute making up the great majority.
- They diverge on capability: Luzmo covers Multi-tenant row-level security, Rill Data covers Local development.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Luzmo and Rill Data actually diverge.
Identical on both: free tier (No), user rating (Not yet rated), category (Business Intelligence).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Luzmo
- Multi-tenant row-level security
- Embeddable editor
- Theming and white labelling
- SDKs and APIs
- Luzmo IQ
- Scheduled exports
Only in Rill Data
- Local development
- Dashboards as code
- Embedded DuckDB
- Bring your own database
- Alerts and scheduled reports
- Embedded analytics
What people use each for
The jobs each tool is most often brought in to do.
Luzmo
- A B2B SaaS product that needs customer-facing dashboards without hiring a front-end data visualisation teamnot Rill Data
- A vertical software vendor that wants to sell an analytics module as a paid add-onnot Rill Data
- A product where each customer must only see their own rows and the security boundary has to be provable to an auditornot Rill Data
- A team that wants end customers to build their own charts rather than filing feature requests for every new reportnot Rill Data
Rill Data
- An analytics team that wants dashboard changes to go through code review rather than being edited in a web UInot Luzmo
- Interactive exploration of event-scale data where a warehouse round trip per filter click is too slownot Luzmo
- Embedding fast slice-and-dice dashboards into a product where the underlying store is already ClickHouse or Druidnot Luzmo
- A data engineer prototyping a metrics layer locally on a laptop before committing to any cloud spendnot Luzmo
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Luzmo
- Billing by monthly active users means commercial success is punished: getting every one of your customers into the dashboard weekly is exactly the outcome that pushes you into the next tier.
- The entry price of EUR 995 per month billed annually rules it out for early-stage products, so the realistic buyer already has meaningful revenue.
- It is built for embedding rather than internal analysis, so most customers still pay for a second BI tool for their own staff, doubling the analytics line item.
- The semantic modelling layer is lighter than a dedicated one such as dbt or Cube, so complex metric definitions often have to be pre-computed in the warehouse before Luzmo sees them.
- As a smaller European vendor it has less connector breadth and a smaller partner ecosystem than the US incumbents, and unusual data sources frequently need an intermediate warehouse hop.
Rill Data
- The seat price of 20 dollars is misleading as a budget figure: Rill’s own calculator puts a small two-seat project at around 256 dollars a month, with compute making up the great majority.
- Dashboards are defined in YAML and SQL, so business users cannot create or change one without a developer and a Git workflow, which stalls self-service adoption.
- It is built for the explore-a-metric pattern and does not produce pixel-perfect financial or operational reports, so most organisations still need a second reporting tool.
- AI tokens and API calls are quota-limited per seat, with API overage at a cent per call, so programmatic consumers can create an unbudgeted line item.
- As a smaller vendor competing against Looker, Tableau and Power BI, the ecosystem of consultants, templates and trained analysts is thin, which raises the cost of hiring for it.
Pricing, plan by plan
Luzmo
€995/month- Starter$995/month
- Embedded dashboards with white labelling
- Custom charts
- APIs and SDKs
- Premium$2495/month
- Everything in Starter
- End-customer self-service dashboard building
- Luzmo IQ conversational insights
- Enterprise$undefined/year
- Dedicated VPC option
- Flexible hosting region
- OIDC single sign-on
Rill Data
$20/month- Starter$20/month
- Per seat, up to twenty seats
- Three projects
- Compute at 0.15 USD per compute unit hour
- Growth$30/month
- Per seat, up to one hundred seats
- Ten projects
- Compute at 0.20 USD per compute unit hour
- Enterprise$undefined/year
- Annual platform licence with negotiated capacity
- Unlimited seats and projects
- Dedicated infrastructure
Which should you pick?
Choose Luzmo if
- You need multi-tenant row-level security.
- You also want embeddable editor.
Choose Rill Data if
- You need local development.
- You work on Web, Linux, macOS, Windows.
- You also want dashboards as code.
Questions people ask
- Is Luzmo or Rill Data better?
- Neither clearly leads. Luzmo starts at €995/month and Rill Data at $20/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Luzmo or Rill Data?
- Luzmo starts at €995/month and Rill Data at $20/month.
- Does Luzmo or Rill Data run on more platforms?
- Luzmo runs on Web. Rill Data runs on Web, Linux, macOS, Windows.
- What is Luzmo best used for?
- Luzmo is most often used for a b2b saas product that needs customer-facing dashboards without hiring a front-end data visualisation team, a vertical software vendor that wants to sell an analytics module as a paid add-on, a product where each customer must only see their own rows and the security boundary has to be provable to an auditor, a team that wants end customers to build their own charts rather than filing feature requests for every new report. Of those, a b2b saas product that needs customer-facing dashboards without hiring a front-end data visualisation team and a vertical software vendor that wants to sell an analytics module as a paid add-on are not what Rill Data is typically brought in for.
- What can Luzmo do that Rill Data cannot?
- Luzmo covers Multi-tenant row-level security, Embeddable editor, Theming and white labelling, SDKs and APIs. Rill Data covers Local development, Dashboards as code, Embedded DuckDB, Bring your own database.
Answered from the vendors’ own pages
Luzmo: Is Luzmo the same as Cumul.io?
Yes. Cumul.io rebranded to Luzmo; it is the same company and product line.
Rill Data: Is Rill open source?
The Rill developer binary is open source and free to run locally; Rill Cloud is the paid product.
Luzmo: How is it priced?
By monthly active users of your embedded dashboards, from EUR 995 per month on Starter billed annually.
Rill Data: How much does it actually cost?
Seats start at 20 USD per month, but hosted compute at 0.15 USD per compute unit hour typically dominates the bill. Bringing your own database removes the usage fee.
Luzmo: Is there a free tier?
No, only a trial. There is no perpetual free plan.
Rill Data: Can business users build dashboards?
Not directly. Dashboards are YAML and SQL under version control.
Luzmo: Can our customers build their own dashboards?
Yes, but the embeddable editor for end-customer self-service sits on the Premium tier.
Rill Data: Which databases can back a deployed project?
DuckDB, ClickHouse, Druid, Pinot, Snowflake and others.
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