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Surveys · head to head

Retool vs Simple Analytics

Retool logo

Retool

Surveys

The rapid internal tool platform

From
Free
Free plan
Yes
Full reviewWebsite
Simple Analytics logo

Simple Analytics

Marketing

Privacy-friendly analytics without cookies

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Each has a real cost: Retool builders and internal users are billed as separate seat types, so the true cost depends on the mix rather than the headcount; Simple Analytics the free plan requires a Simple Analytics badge on your site and is limited to 1 user, 5 websites and 30 days of history
  • They diverge on capability: Retool covers Drag-and-drop builder, Simple Analytics covers Page view tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Retool and Simple Analytics actually diverge.

Attributes where Retool and Simple Analytics differ
AttributeRetoolSimple Analytics
Pricing modelsubscriptionfreemium
PlatformsWeb, Self-hostedWeb
CategorySurveysMarketing
Founded20172016

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Retool

  • Drag-and-drop builder
  • Database integration
  • REST API
  • Real-time data binding
  • Workflow automation
  • Custom code
  • Version control
  • 200+ integrations

Only in Simple Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Privacy-focused
  • GDPR compliant
  • English language support

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Retool

  • Building internal admin tools and dashboards over existing databases and APIsnot Simple Analytics
  • Giving operations teams a UI for data they would otherwise query by handnot Simple Analytics

Simple Analytics

  • Cookie-free website analytics that avoids a consent bannernot Retool
  • Keeping visitor data hosted in the EU for GDPR purposesnot Retool
  • Replacing or running alongside Google Analytics with a single-page dashboardnot Retool

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Retool

  • Builders and internal users are billed as separate seat types, so the true cost depends on the mix rather than the headcount
  • The free plan is capped at 5 users, 500 workflow runs a month and 5 GB of database capacity
  • Audit logging, permission controls, portals and custom branding all require the Business plan at $50 per builder per month billed annually
  • External user access is Business only, and is charged in bands above 50 users
  • Self hosted deployments mirror the cloud tiers but need Enterprise for unlimited users and SSO

Simple Analytics

  • The free plan requires a Simple Analytics badge on your site and is limited to 1 user, 5 websites and 30 days of history
  • Data older than 30 days is automatically deleted on the free plan
  • The paid plan starts at $20 per month for 100,000 pageviews and includes only 1 user, with each extra user costing another $20 per month
  • Single Sign-On, role-based access, SOC 2 documentation, an SLA and raw data export are Enterprise features quoted only by demo request
  • On yearly plans, exceeding your estimated limit gives you one week to raise it before Simple Analytics raises it for you
  • Paying by Bitcoin adds 10% and is only offered on yearly billing
  • Bank transfer is only available for bills from $500 and adds 10% in banking and service fees
  • Unlimited pageviews on the free plan are subject to a fair use policy rather than a stated number

Pricing, plan by plan

Retool

Free
  • FreeFree
    • Unlimited web and mobile apps
    • 500 workflow runs monthly
    • 5GB database capacity
  • Team$10/month
    • Builders: $10/month (annual) or $12/month (monthly)
    • Internal users: $5/month (annual) or $7/month (monthly)
    • 5,000 workflow runs monthly
  • Business$50/month
    • Builders: $50/month (annual) or $65/month (monthly)
    • Internal users: $15/month (annual) or $18/month (monthly)
    • Audit logging
  • Enterprise$null/contact sales
    • Custom pricing
    • SSO integration
    • Unlimited users

Simple Analytics

Free
  • FreeFree
    • 30-day data retention
    • Fair use policy applies
    • Unlimited pageviews within fair use
  • Self-Serve$20/month
    • Monthly or annual billing (2 months free with yearly)
    • 1 user included; additional users $20/month each
    • Up to 5 sites per user
  • Enterprise$null/custom
    • Custom pricing available upon demo request
    • Traffic recovery (20-60% of invisible traffic)
    • Raw data access

Which should you pick?

Choose Retool if

  • You need drag-and-drop builder.
  • You want to start without paying.
  • You work on Web, Self-hosted.
  • You also want database integration.
Retool review

Choose Simple Analytics if

  • You need page view tracking.
  • You want to start without paying.
  • You also want goal tracking.
Simple Analytics review

Questions people ask

Is Retool or Simple Analytics better?
Neither clearly leads. Retool starts at Free and Simple Analytics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Retool or Simple Analytics?
Retool starts at Free and Simple Analytics at Free.
Does Retool or Simple Analytics run on more platforms?
Retool runs on Web, Self-hosted. Simple Analytics runs on Web.
Can I use Retool for free?
Both have a free tier, so you can try either at no cost before committing.
What is Retool best used for?
Retool is most often used for building internal admin tools and dashboards over existing databases and apis, giving operations teams a ui for data they would otherwise query by hand. Of those, building internal admin tools and dashboards over existing databases and apis and giving operations teams a ui for data they would otherwise query by hand are not what Simple Analytics is typically brought in for.
What can Retool do that Simple Analytics cannot?
Retool covers Drag-and-drop builder, Database integration, REST API, Real-time data binding. Simple Analytics covers Page view tracking, Goal tracking, Real-time analytics, Privacy-focused. Both handle Cloud deployment, Web support.

Answered from the vendors’ own pages

Retool: How much does Retool cost?

Retool offers a free tier. Paid cloud plans start at $10/month (Team - builders) or $5/month (Team - internal users), $50/month (Business - builders) or $15/month (Business - internal users). Enterprise pricing is custom. Annual billing provides 20% savings.

Source
Simple Analytics: How much does Simple Analytics cost?

Simple Analytics offers a free plan forever and a Self-Serve plan at $20/month per user (or $240/year with 2 months free). Enterprise pricing is available upon request.

Source
Retool: What is the difference between builders and internal users?

Builders are users who create applications in Retool, while internal users are those who only access and use the applications. Internal users cost significantly less than builders on all paid tiers.

Source
Simple Analytics: What currencies does Simple Analytics accept?

Simple Analytics accepts Euros, US Dollars, and British Pounds. Payment methods include credit/debit cards, Bitcoin (with +10% fee), Apple Pay, and Google Pay. Bank transfers are available for invoices $500+, with 10% additional fees applied.

Source
Retool: Can I self-host Retool?

Yes, Free, Team, and Business tiers support self-hosting with comparable features to cloud versions. Enterprise is required for unlimited users, SSO, and advanced self-host features.

Source
Simple Analytics: How long is the free trial?

Simple Analytics offers a 14-day free trial that requires no credit card to start.

Source
Retool: What are AI credits and how do they work?

AI credits are used for app building and AI actions. Free tier includes 250 monthly credits, Team includes 1,000, and Business includes 3,000. Credits renew monthly without carryover and are pooled at the organization level.

Source
Simple Analytics: Can I cancel Simple Analytics anytime?

Yes. You can cancel your subscription at any moment without penalties or notice requirements.

Source
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