Softwr

Marketing · head to head

Lucky Orange vs Retool

Lucky Orange logo

Lucky Orange

Marketing

All-in-one conversion optimization

From
Free
Free plan
Yes
Full reviewWebsite
Retool logo

Retool

Surveys

The rapid internal tool platform

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Each has a real cost: Lucky Orange session-based pricing scales poorly during traffic spikes or successful campaigns; Retool builders and internal users are billed as separate seat types, so the true cost depends on the mix rather than the headcount
  • They diverge on capability: Lucky Orange covers Heatmaps, Retool covers Drag-and-drop builder.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Lucky Orange and Retool actually diverge.

Attributes where Lucky Orange and Retool differ
AttributeLucky OrangeRetool
Pricing modelUnknownsubscription
PlatformsWebWeb, Self-hosted
CategoryMarketingSurveys
Founded20122017

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Lucky Orange

  • Heatmaps
  • Session Recordings
  • Live Chat
  • Surveys
  • Form Analytics
  • Shopify
  • WordPress
  • BigCommerce

Only in Retool

  • Drag-and-drop builder
  • Database integration
  • REST API
  • Real-time data binding
  • Workflow automation
  • Custom code
  • Version control
  • 200+ integrations

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Lucky Orange

  • User experience analysisnot Retool
  • Bug reproductionnot Retool
  • Conversion optimizationnot Retool
  • Customer journey mappingnot Retool
  • Usability testingnot Retool

Retool

  • Building internal admin tools and dashboards over existing databases and APIsnot Lucky Orange
  • Giving operations teams a UI for data they would otherwise query by handnot Lucky Orange

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Lucky Orange

  • Session-based pricing scales poorly during traffic spikes or successful campaigns
  • Lacks A/B testing capabilities that competitors like Crazy Egg offer
  • Less privacy-focused than Hotjar for session recording data

Retool

  • Builders and internal users are billed as separate seat types, so the true cost depends on the mix rather than the headcount
  • The free plan is capped at 5 users, 500 workflow runs a month and 5 GB of database capacity
  • Audit logging, permission controls, portals and custom branding all require the Business plan at $50 per builder per month billed annually
  • External user access is Business only, and is charged in bands above 50 users
  • Self hosted deployments mirror the cloud tiers but need Enterprise for unlimited users and SSO

Pricing, plan by plan

Lucky Orange

Free
  • FreeFree
    • 100 monthly sessions
    • 30 days data retention
    • Basic features
  • Build$32/month
    • 5,000 monthly sessions
    • Live chat
    • Heatmaps
  • Grow$72/month
    • 15,000 monthly sessions
    • All Build features
  • Expand$184/month
    • 50,000 monthly sessions
    • All features

Retool

Free
  • FreeFree
    • Unlimited web and mobile apps
    • 500 workflow runs monthly
    • 5GB database capacity
  • Team$10/month
    • Builders: $10/month (annual) or $12/month (monthly)
    • Internal users: $5/month (annual) or $7/month (monthly)
    • 5,000 workflow runs monthly
  • Business$50/month
    • Builders: $50/month (annual) or $65/month (monthly)
    • Internal users: $15/month (annual) or $18/month (monthly)
    • Audit logging
  • Enterprise$null/contact sales
    • Custom pricing
    • SSO integration
    • Unlimited users

Which should you pick?

Choose Lucky Orange if

  • You need heatmaps.
  • You want to start without paying.
  • You also want session recordings.
Lucky Orange review

Choose Retool if

  • You need drag-and-drop builder.
  • You want to start without paying.
  • You work on Web, Self-hosted.
  • You also want database integration.
Retool review

Questions people ask

Is Lucky Orange or Retool better?
Neither clearly leads. Lucky Orange starts at Free and Retool at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Lucky Orange or Retool?
Lucky Orange starts at Free and Retool at Free.
Does Lucky Orange or Retool run on more platforms?
Lucky Orange runs on Web. Retool runs on Web, Self-hosted.
Can I use Lucky Orange for free?
Both have a free tier, so you can try either at no cost before committing.
What is Lucky Orange best used for?
Lucky Orange is most often used for user experience analysis, bug reproduction, conversion optimization, customer journey mapping. Of those, user experience analysis and bug reproduction are not what Retool is typically brought in for.
What can Lucky Orange do that Retool cannot?
Lucky Orange covers Heatmaps, Session Recordings, Live Chat, Surveys. Retool covers Drag-and-drop builder, Database integration, REST API, Real-time data binding. Both handle Web support.

Answered from the vendors’ own pages

Lucky Orange: What is Lucky Orange's pricing based on?

Lucky Orange uses session-based pricing tiers. The Free plan tracks 100 monthly sessions; Build plan ($32/mo) tracks 5,000 sessions; Grow ($72/mo) tracks 15,000 sessions, up to Scale ($839/mo) for 300,000 sessions.

Source
Retool: How much does Retool cost?

Retool offers a free tier. Paid cloud plans start at $10/month (Team - builders) or $5/month (Team - internal users), $50/month (Business - builders) or $15/month (Business - internal users). Enterprise pricing is custom. Annual billing provides 20% savings.

Source
Lucky Orange: Does Lucky Orange include live chat?

Yes, unlike pure heatmap tools, Lucky Orange includes live chat with canned responses, operator transfers, co-browsing, and typing preview in all paid plans.

Source
Retool: What is the difference between builders and internal users?

Builders are users who create applications in Retool, while internal users are those who only access and use the applications. Internal users cost significantly less than builders on all paid tiers.

Source
Lucky Orange: Can I get a 7-day free trial?

Yes, Lucky Orange offers a 7-day free trial with all features on every plan and no credit card required to start.

Source
Retool: Can I self-host Retool?

Yes, Free, Team, and Business tiers support self-hosting with comparable features to cloud versions. Enterprise is required for unlimited users, SSO, and advanced self-host features.

Source
Lucky Orange: Does Lucky Orange track session recordings?

Yes, Lucky Orange provides dynamic heatmaps and visitor session recordings showing customer behavior, including drop-offs in conversion funnels.

Source
Retool: What are AI credits and how do they work?

AI credits are used for app building and AI actions. Free tier includes 250 monthly credits, Team includes 1,000, and Business includes 3,000. Credits renew monthly without carryover and are pooled at the organization level.

Source
Lucky Orange: How is Lucky Orange different from Hotjar?

Lucky Orange combines heatmaps with integrated live chat for real-time support, while Hotjar focuses more on feedback collection and UX research with better privacy defaults.

Source
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