Softwr

Marketing · head to head

Octoboard vs Reportz

Octoboard logo

Octoboard

Marketing

Low-cost white-label client reporting and dashboards priced per connected client

From
€25/month
Rated
-
Full reviewWebsite
Reportz logo

Reportz

Business Intelligence

Per-dashboard marketing reporting at under ten dollars a client

From
$9.9/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Octoboard the interface and documentation are visibly less polished than AgencyAnalytics or Whatagraph, and agencies often spend longer than expected getting a first report to look presentable.; Reportz the connector library is smaller than the established agency reporting tools, and if a platform you report on is missing there is no practical route to getting it added.
  • They diverge on capability: Octoboard covers White-label client portal, Reportz covers Per-dashboard pricing.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Octoboard and Reportz actually diverge.

Attributes where Octoboard and Reportz differ
AttributeOctoboardReportz
Starting price€25/month$9.9/month
Pricing modelPer month by connected client countPer month by dashboard count
CategoryMarketingBusiness Intelligence

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Octoboard

  • White-label client portal
  • Client-based pricing
  • Automated SEO audits
  • Business analytics
  • Scheduled report delivery
  • Data streaming and export

Only in Reportz

  • Per-dashboard pricing
  • Unlimited users
  • Public share links
  • White labelling
  • Template library
  • Scheduled reports
  • Custom KPI widgets
  • Client management

What people use each for

The jobs each tool is most often brought in to do.

Octoboard

  • A freelancer or two-person agency that needs client-branded reports without a two hundred dollar monthly platform billnot Reportz
  • An agency that wants white labelling in the entry tier rather than paying to unlock itnot Reportz
  • A small SEO shop that wants automated site audits and channel reporting from one subscriptionnot Reportz
  • An agency with a large but shallow client roster where per-client pricing beats per-data-source pricingnot Reportz

Reportz

  • A five-person SEO agency reporting to twenty five clients that cannot justify several hundred dollars a month for reporting softwarenot Octoboard
  • A freelancer who needs one white-labelled dashboard per client and nothing elsenot Octoboard
  • An agency giving clients a live link instead of a monthly PDF, without buying client seatsnot Octoboard
  • A marketing team wanting a cheap always-on KPI screen fed from ad and analytics platformsnot Octoboard

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Octoboard

  • The interface and documentation are visibly less polished than AgencyAnalytics or Whatagraph, and agencies often spend longer than expected getting a first report to look presentable.
  • Connector reliability is the recurring complaint in this price bracket, and a silently stale connection means a client receives a report with wrong numbers before anyone notices.
  • Support is email based with no dedicated onboarding on the entry tiers, so a broken integration during a month-end reporting crunch can sit unresolved for days.
  • Because pricing is per connected client, an agency serving few clients with many channels each pays for capacity it does not use compared with per-source pricing.
  • Data retention and export options are thinner on lower tiers, so leaving Octoboard means losing report history rather than migrating it.

Reportz

  • The connector library is smaller than the established agency reporting tools, and if a platform you report on is missing there is no practical route to getting it added.
  • Four Dots is a small agency-owned business rather than a funded software company, so API breakages and platform changes can take longer to fix than at larger vendors.
  • There is no data modelling, SQL or warehouse layer, so cross-source analysis is limited to what the widget set already supports.
  • Per-dashboard billing means an agency that builds several views per client loses the headline price advantage quickly.
  • Documentation and support are thin compared with larger competitors, and complex setups often need direct email support rather than self-service answers.

Pricing, plan by plan

Octoboard

€25/month
  • Agencies$25/month
    • Five connected clients
    • Unlimited users, dashboards and reports
    • White labelling and custom email domain included

Reportz

$9.9/month
  • Consultant$9.9/month
    • Priced per dashboard
    • Unlimited users
    • Unlimited data sources
  • Agency$99/month
    • Around ten dashboards at the same per-dashboard rate
    • Unlimited users
    • Custom domain
  • Enterprise$742.5/month
    • 75 dashboards
    • Volume rate
    • Unlimited users

Which should you pick?

Choose Octoboard if

  • You need white-label client portal.
  • You also want client-based pricing.
Octoboard review

Choose Reportz if

  • You need per-dashboard pricing.
  • You also want unlimited users.
Reportz review

Questions people ask

Is Octoboard or Reportz better?
Neither clearly leads. Octoboard starts at €25/month and Reportz at $9.9/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Octoboard or Reportz?
Octoboard starts at €25/month and Reportz at $9.9/month.
Does Octoboard or Reportz run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Octoboard best used for?
Octoboard is most often used for a freelancer or two-person agency that needs client-branded reports without a two hundred dollar monthly platform bill, an agency that wants white labelling in the entry tier rather than paying to unlock it, a small seo shop that wants automated site audits and channel reporting from one subscription, an agency with a large but shallow client roster where per-client pricing beats per-data-source pricing. Of those, a freelancer or two-person agency that needs client-branded reports without a two hundred dollar monthly platform bill and an agency that wants white labelling in the entry tier rather than paying to unlock it are not what Reportz is typically brought in for.
What can Octoboard do that Reportz cannot?
Octoboard covers White-label client portal, Client-based pricing, Automated SEO audits, Business analytics. Reportz covers Per-dashboard pricing, Unlimited users, Public share links, White labelling.

Answered from the vendors’ own pages

Octoboard: Is white labelling an upgrade?

No, it is included from the entry tier along with a custom email sending domain.

Reportz: What does Reportz cost?

9.90 US dollars per dashboard per month, with unlimited users and data sources on every tier.

Octoboard: How is it priced?

Per connected client per month, roughly five dollars or euros each, with the entry bundle covering five clients.

Reportz: Is there a free plan?

No, but there is a fifteen day trial with no card required.

Octoboard: Are users charged?

No, users, dashboards and reports are unlimited on all tiers.

Reportz: Who is behind it?

Four Dots, a digital marketing agency in Belgrade that built the tool for its own client reporting.

Octoboard: Does it do SEO audits?

Yes, automated site crawls are built in and can be scheduled into client reports.

Reportz: Can clients view without a login?

Yes, dashboards can be shared as a public link under your own domain.

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