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Affiliate Marketing · head to head

UpPromote vs Voluum

UpPromote logo

UpPromote

Affiliate Marketing

Top-rated Shopify affiliate marketing app

From
Free
Rated
-
Full reviewWebsite
Voluum logo

Voluum

Affiliate Marketing

Ad tracker for affiliate marketing professionals

From
$199/month
Rated
-
Full reviewWebsite

The short version

  • Only UpPromote has a free tier, so it costs nothing to try first.
  • Each has a real cost: UpPromote shopify-exclusive platform with no support for WooCommerce, BigCommerce, or other e-commerce platforms; Voluum the entry Profit plan at $119 per month includes 1M events and retains data for 6 months only
  • They diverge on capability: UpPromote covers Affiliate recruitment, Voluum covers Real-time tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which UpPromote and Voluum actually diverge.

Attributes where UpPromote and Voluum differ
AttributeUpPromoteVoluum
Starting priceFree$199/month
Pricing modelUnknownsubscription
Free tierYesNo
PlatformsWeb, ShopifyWeb, Mobile
Founded20192014

Identical on both: user rating (Not yet rated), category (Affiliate Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in UpPromote

  • Affiliate recruitment
  • Multi-level marketing
  • Custom commission structures
  • Auto-tier commission
  • PayPal mass payment
  • Shopify
  • PayPal
  • Klaviyo

Only in Voluum

  • Real-time tracking
  • AI optimization
  • Anti-fraud kit
  • Traffic distribution AI
  • Collaboration tools
  • Google Ads
  • Facebook
  • PropellerAds

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

UpPromote

  • affiliate marketing managementnot Voluum
  • Workflow automationnot Voluum
  • Reportingnot Voluum

Voluum

  • Tracking affiliate and media buying campaigns across traffic sourcesnot UpPromote
  • Split testing landing pages and offersnot UpPromote
  • Automating bid and campaign rules against ad platformsnot UpPromote

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

UpPromote

  • Shopify-exclusive platform with no support for WooCommerce, BigCommerce, or other e-commerce platforms
  • Free plan limited to 200 affiliate orders per month
  • Dual pricing model combines fixed monthly fees with percentage-based performance fees on approved sales
  • Free plan lacks in-app messaging system for direct communication with affiliates

Voluum

  • The entry Profit plan at $119 per month includes 1M events and retains data for 6 months only
  • Events beyond the plan allowance are charged as overage, at $0.06 per 1,000 on the Profit plan
  • Custom domains are capped per plan, at 3 plus 1 dedicated on Profit
  • Data retention is tiered and reaches 24 months only from the $1,599 per month Enterprise plan
  • Cookieless tracking starts on the Start-up plan at $539 per month
  • Chat support on the lower plans is limited to 14 days
  • The Automizer ad spend integration is a paid add on that rises to $2,380 per month at $1,000,000 of tracked monthly ad spend

Pricing, plan by plan

UpPromote

Free
  • FreeFree
    • Basic affiliate management
    • Limited to 200 affiliate orders/month
    • No in-app messaging
  • Growth$24.99/month
    • Unlimited programs
    • Auto-generated coupons
    • Email automation

Voluum

$199/month
  • Discover$199/month
    • 3M events
    • 6 months data retention
    • Basic features

Which should you pick?

Choose UpPromote if

  • You need affiliate recruitment.
  • You want to start without paying.
  • You work on Web, Shopify.
  • You also want multi-level marketing.
UpPromote review

Choose Voluum if

  • You need real-time tracking.
  • You work on Web, Mobile.
  • You also want ai optimization.
Voluum review

Questions people ask

Is UpPromote or Voluum better?
Neither clearly leads. UpPromote starts at Free and Voluum at $199/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, UpPromote or Voluum?
UpPromote has a free tier; the other does not. Paid plans start at Free for UpPromote and $199/month for Voluum.
Does UpPromote or Voluum run on more platforms?
UpPromote runs on Web, Shopify. Voluum runs on Web, Mobile.
Can I use UpPromote for free?
Yes. UpPromote has a free tier, so you can try it without paying. Voluum starts at $199/month.
What is UpPromote best used for?
UpPromote is most often used for affiliate marketing management, workflow automation, reporting. Of those, affiliate marketing management and workflow automation are not what Voluum is typically brought in for.
What can UpPromote do that Voluum cannot?
UpPromote covers Affiliate recruitment, Multi-level marketing, Custom commission structures, Auto-tier commission. Voluum covers Real-time tracking, AI optimization, Anti-fraud kit, Traffic distribution AI. Both handle Web support.

Answered from the vendors’ own pages

UpPromote: What does UpPromote cost?

UpPromote offers a free plan, Growth plan at $24.99/month, Professional plan at $74.99/month, and Enterprise plan at $166.66/month. Paid plans also charge a performance fee on approved referral sales (approximately 2% on Growth, 1.5% on Professional, 1% on Enterprise).

Source
Voluum: What is the base cost to start with Voluum?

The Profit plan starts at $119/month, which includes 20 active campaigns, 1 million events per month, and 6-month data retention. Annual billing is available at a discount.

Source
UpPromote: Is UpPromote only for Shopify?

Yes. UpPromote is exclusively built for Shopify and does not support WooCommerce, BigCommerce, or other e-commerce platforms, making it limited to Shopify merchants.

Source
Voluum: How many active campaigns can I run at each pricing tier?

Profit (20), Scale (60), Start-up (100), Agency (200), and Enterprise (400) campaigns respectively. Custom Corporate and Executive plans allow unlimited campaigns.

Source
UpPromote: What does the free plan include?

The free plan includes basic affiliate program management, limited to 200 affiliate orders per month, and lacks advanced features like in-app affiliate messaging, approval/denial of individual referral orders, and multi-level commissions.

Source
Voluum: What happens if I exceed my monthly event limit?

Overage charges are applied when you exceed the included events. The page mentions overage pricing but does not specify the per-event rate.

Source
UpPromote: What integrations does UpPromote have?

UpPromote integrates with email marketing platforms, page builders, subscription apps, payment processors (PayPal, Store Credit), and offers API/Webhook access for custom integrations.

Source
Voluum: Is there a free trial period before I commit to a paid plan?

Yes, Voluum offers a 14-day platform preview with no payment required to test the platform.

Source
Voluum: How long will Voluum keep my data?

Data retention ranges from 6 months (Profit), 12 months (Scale, Start-up), 18 months (Agency), to 24 months (Enterprise) depending on your plan.

Source
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