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Affiliate Marketing · head to head

Referral Rock vs Voluum

Referral Rock logo

Referral Rock

Affiliate Marketing

Referral marketing software for any business

From
$200/month
Rated
-
Full reviewWebsite
Voluum logo

Voluum

Affiliate Marketing

Ad tracker for affiliate marketing professionals

From
$199/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Referral Rock there is one paid tier at $250 a month and no free plan, only a 14 day trial; Voluum the entry Profit plan at $119 per month includes 1M events and retains data for 6 months only
  • They diverge on capability: Referral Rock covers Multi-program support, Voluum covers Real-time tracking.

Where they differ

Only the attributes on which Referral Rock and Voluum actually diverge.

Attributes where Referral Rock and Voluum differ
AttributeReferral RockVoluum
Starting price$200/month$199/month
PlatformsWebWeb, Mobile

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Affiliate Marketing), founded (2014).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Referral Rock

  • Multi-program support
  • Customizable rewards
  • Automated workflows
  • Engagement widgets
  • Detailed analytics
  • Salesforce
  • HubSpot
  • Zapier

Only in Voluum

  • Real-time tracking
  • AI optimization
  • Anti-fraud kit
  • Traffic distribution AI
  • Collaboration tools
  • Google Ads
  • Facebook
  • PropellerAds

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Referral Rock

  • affiliate marketing managementnot Voluum
  • Workflow automationnot Voluum
  • Reportingnot Voluum

Voluum

  • Tracking affiliate and media buying campaigns across traffic sourcesnot Referral Rock
  • Split testing landing pages and offersnot Referral Rock
  • Automating bid and campaign rules against ad platformsnot Referral Rock

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Referral Rock

  • There is one paid tier at $250 a month and no free plan, only a 14 day trial
  • The plan includes 10,000 base members and a further 10,000 costs $125 a month
  • Each additional referral program is $100 a month
  • Extra users and extra recruiters are sold in blocks of 10 at $50 a month each
  • Rewards are limited to coupons, pay-as-you-go gift cards or custom rewards

Voluum

  • The entry Profit plan at $119 per month includes 1M events and retains data for 6 months only
  • Events beyond the plan allowance are charged as overage, at $0.06 per 1,000 on the Profit plan
  • Custom domains are capped per plan, at 3 plus 1 dedicated on Profit
  • Data retention is tiered and reaches 24 months only from the $1,599 per month Enterprise plan
  • Cookieless tracking starts on the Start-up plan at $539 per month
  • Chat support on the lower plans is limited to 14 days
  • The Automizer ad spend integration is a paid add on that rises to $2,380 per month at $1,000,000 of tracked monthly ad spend

Pricing, plan by plan

Referral Rock

$200/month
  • Starter$200/month
    • 500 members
    • Unlimited programs
    • Basic integrations

Voluum

$199/month
  • Discover$199/month
    • 3M events
    • 6 months data retention
    • Basic features

Which should you pick?

Choose Referral Rock if

  • You need multi-program support.
  • You also want customizable rewards.
Referral Rock review

Choose Voluum if

  • You need real-time tracking.
  • You work on Web, Mobile.
  • You also want ai optimization.
Voluum review

Questions people ask

Is Referral Rock or Voluum better?
Neither clearly leads. Referral Rock starts at $200/month and Voluum at $199/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Referral Rock or Voluum?
Referral Rock starts at $200/month and Voluum at $199/month.
Does Referral Rock or Voluum run on more platforms?
Referral Rock runs on Web. Voluum runs on Web, Mobile.
What is Referral Rock best used for?
Referral Rock is most often used for affiliate marketing management, workflow automation, reporting. Of those, affiliate marketing management and workflow automation are not what Voluum is typically brought in for.
What can Referral Rock do that Voluum cannot?
Referral Rock covers Multi-program support, Customizable rewards, Automated workflows, Engagement widgets. Voluum covers Real-time tracking, AI optimization, Anti-fraud kit, Traffic distribution AI. Both handle Web support.
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