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Affiliate Marketing · head to head

Referral Rock vs Voluum

Referral Rock logo

Referral Rock

Affiliate Marketing

Referral marketing software for any business

From
Free
Rated
-
Full reviewWebsite
Voluum logo

Voluum

Affiliate Marketing

Ad tracker for affiliate marketing professionals

From
$199/month
Rated
-
Full reviewWebsite

The short version

  • Only Referral Rock has a free tier, so it costs nothing to try first.
  • Each has a real cost: Referral Rock there is one paid tier at $250 a month and no free plan, only a 14 day trial; Voluum the entry Profit plan at $119 per month includes 1M events and retains data for 6 months only
  • They diverge on capability: Referral Rock covers Multi-program support, Voluum covers Real-time tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Referral Rock and Voluum actually diverge.

Attributes where Referral Rock and Voluum differ
AttributeReferral RockVoluum
Starting priceFree$199/month
Free tierYesNo
PlatformsWebWeb, Mobile

Identical on both: pricing model (subscription), user rating (Not yet rated), category (Affiliate Marketing), founded (2014).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Referral Rock

  • Multi-program support
  • Customizable rewards
  • Automated workflows
  • Engagement widgets
  • Detailed analytics
  • Salesforce
  • HubSpot
  • Zapier

Only in Voluum

  • Real-time tracking
  • AI optimization
  • Anti-fraud kit
  • Traffic distribution AI
  • Collaboration tools
  • Google Ads
  • Facebook
  • PropellerAds

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Referral Rock

  • affiliate marketing managementnot Voluum
  • Workflow automationnot Voluum
  • Reportingnot Voluum

Voluum

  • Tracking affiliate and media buying campaigns across traffic sourcesnot Referral Rock
  • Split testing landing pages and offersnot Referral Rock
  • Automating bid and campaign rules against ad platformsnot Referral Rock

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Referral Rock

  • There is one paid tier at $250 a month and no free plan, only a 14 day trial
  • The plan includes 10,000 base members and a further 10,000 costs $125 a month
  • Each additional referral program is $100 a month
  • Extra users and extra recruiters are sold in blocks of 10 at $50 a month each
  • Rewards are limited to coupons, pay-as-you-go gift cards or custom rewards

Voluum

  • The entry Profit plan at $119 per month includes 1M events and retains data for 6 months only
  • Events beyond the plan allowance are charged as overage, at $0.06 per 1,000 on the Profit plan
  • Custom domains are capped per plan, at 3 plus 1 dedicated on Profit
  • Data retention is tiered and reaches 24 months only from the $1,599 per month Enterprise plan
  • Cookieless tracking starts on the Start-up plan at $539 per month
  • Chat support on the lower plans is limited to 14 days
  • The Automizer ad spend integration is a paid add on that rises to $2,380 per month at $1,000,000 of tracked monthly ad spend

Pricing, plan by plan

Referral Rock

Free
  • Operator Plan$250/month
    • 10000 base members included
    • Unlimited referrals with no overages
    • 1000 rolling members added monthly

Voluum

$199/month
  • Discover$199/month
    • 3M events
    • 6 months data retention
    • Basic features

Which should you pick?

Choose Referral Rock if

  • You need multi-program support.
  • You want to start without paying.
  • You also want customizable rewards.
Referral Rock review

Choose Voluum if

  • You need real-time tracking.
  • You work on Web, Mobile.
  • You also want ai optimization.
Voluum review

Questions people ask

Is Referral Rock or Voluum better?
Neither clearly leads. Referral Rock starts at Free and Voluum at $199/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Referral Rock or Voluum?
Referral Rock has a free tier; the other does not. Paid plans start at Free for Referral Rock and $199/month for Voluum.
Does Referral Rock or Voluum run on more platforms?
Referral Rock runs on Web. Voluum runs on Web, Mobile.
Can I use Referral Rock for free?
Yes. Referral Rock has a free tier, so you can try it without paying. Voluum starts at $199/month.
What is Referral Rock best used for?
Referral Rock is most often used for affiliate marketing management, workflow automation, reporting. Of those, affiliate marketing management and workflow automation are not what Voluum is typically brought in for.
What can Referral Rock do that Voluum cannot?
Referral Rock covers Multi-program support, Customizable rewards, Automated workflows, Engagement widgets. Voluum covers Real-time tracking, AI optimization, Anti-fraud kit, Traffic distribution AI. Both handle Web support.

Answered from the vendors’ own pages

Referral Rock: What does Referral Rock's Operator Plan cost?

The Operator Plan costs 250 USD monthly and includes 10000 base members, unlimited referrals, a dedicated advisor, and 10 user and 10 recruiter seats. Monthly rolling growth of 1000 members is included.

Source
Voluum: What is the base cost to start with Voluum?

The Profit plan starts at $119/month, which includes 20 active campaigns, 1 million events per month, and 6-month data retention. Annual billing is available at a discount.

Source
Referral Rock: What are Referral Rock add-on costs?

Additional base members cost 125 USD per 10000 members monthly. Extra user seats cost 50 USD per 10 seats, and additional programs cost 100 USD monthly. A 10 percent discount applies for annual prepayment.

Source
Voluum: How many active campaigns can I run at each pricing tier?

Profit (20), Scale (60), Start-up (100), Agency (200), and Enterprise (400) campaigns respectively. Custom Corporate and Executive plans allow unlimited campaigns.

Source
Voluum: What happens if I exceed my monthly event limit?

Overage charges are applied when you exceed the included events. The page mentions overage pricing but does not specify the per-event rate.

Source
Voluum: Is there a free trial period before I commit to a paid plan?

Yes, Voluum offers a 14-day platform preview with no payment required to test the platform.

Source
Voluum: How long will Voluum keep my data?

Data retention ranges from 6 months (Profit), 12 months (Scale, Start-up), 18 months (Agency), to 24 months (Enterprise) depending on your plan.

Source
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