Softwr

Software · head to head

CAKE vs Voluum

CAKE logo

CAKE

Software

Performance marketing software by Accelerize

From
On request
Rated
-
Full reviewWebsite
Voluum logo

Voluum

Software

Ad tracker for affiliate marketing professionals

From
$199/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: CAKE pricing is not published and requires a demo; Voluum the entry Profit plan at $119 per month includes 1M events and retains data for 6 months only
  • They diverge on capability: CAKE covers Advanced fraud detection, Voluum covers AI optimization.

Where they differ

Only the attributes on which CAKE and Voluum actually diverge.

Attributes where CAKE and Voluum differ
AttributeCAKEVoluum
Starting priceOn request$199/month
PlatformsWebWeb, Mobile
Founded20072014

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in CAKE

  • Advanced fraud detection
  • Multi-channel attribution
  • Pixel management
  • API access
  • Salesforce
  • Major ad networks
  • Payment processors

Only in Voluum

  • AI optimization
  • Anti-fraud kit
  • Traffic distribution AI
  • Collaboration tools
  • Google Ads
  • Facebook
  • PropellerAds
  • MGID

Both cover

  • Real-time tracking
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

CAKE

  • Affiliate and partner performance trackingnot Voluum
  • Lead distribution to buyers in real timenot Voluum
  • Attribution across performance marketing channelsnot Voluum
  • Managing an affiliate network's publishers and advertisersnot Voluum

Voluum

  • Tracking affiliate and media buying campaigns across traffic sourcesnot CAKE
  • Split testing landing pages and offersnot CAKE
  • Automating bid and campaign rules against ad platformsnot CAKE

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

CAKE

  • Pricing is not published and requires a demo
  • Ownership is not stated on the site, which matters for a platform holding performance marketing data

Voluum

  • The entry Profit plan at $119 per month includes 1M events and retains data for 6 months only
  • Events beyond the plan allowance are charged as overage, at $0.06 per 1,000 on the Profit plan
  • Custom domains are capped per plan, at 3 plus 1 dedicated on Profit
  • Data retention is tiered and reaches 24 months only from the $1,599 per month Enterprise plan
  • Cookieless tracking starts on the Start-up plan at $539 per month
  • Chat support on the lower plans is limited to 14 days
  • The Automizer ad spend integration is a paid add on that rises to $2,380 per month at $1,000,000 of tracked monthly ad spend

Pricing, plan by plan

CAKE

On request
  • EnterpriseFree
    • Custom pricing
    • Full platform
    • Dedicated support

Voluum

$199/month
  • Discover$199/month
    • 3M events
    • 6 months data retention
    • Basic features

Which should you pick?

Choose CAKE if

  • You need advanced fraud detection.
  • You also want multi-channel attribution.
CAKE review

Choose Voluum if

  • You need ai optimization.
  • You work on Web, Mobile.
  • You also want anti-fraud kit.
Voluum review

Questions people ask

Is CAKE or Voluum better?
Neither clearly leads. CAKE starts at On request and Voluum at $199/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, CAKE or Voluum?
CAKE starts at On request and Voluum at $199/month.
Does CAKE or Voluum run on more platforms?
CAKE runs on Web. Voluum runs on Web, Mobile.
What is CAKE best used for?
CAKE is most often used for affiliate and partner performance tracking, lead distribution to buyers in real time, attribution across performance marketing channels, managing an affiliate network's publishers and advertisers. Of those, affiliate and partner performance tracking and lead distribution to buyers in real time are not what Voluum is typically brought in for.
What can CAKE do that Voluum cannot?
CAKE covers Advanced fraud detection, Multi-channel attribution, Pixel management, API access. Voluum covers AI optimization, Anti-fraud kit, Traffic distribution AI, Collaboration tools. Both handle Real-time tracking, Web support.
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on CAKE

More on Voluum

Keep looking

Other head to heads