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ConvertKit vs Prowly

ConvertKit logo

ConvertKit

News

The creator platform for digital professionals

From
Free
Rated
-
Full reviewWebsite
Prowly logo

Prowly

News

PR software to tell your story and track results

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only ConvertKit has a free tier, so it costs nothing to try first.
  • Each has a real cost: ConvertKit the free Newsletter plan allows only one basic visual automation, so sequences beyond a single flow require paying; Prowly no pricing published on the website
  • They diverge on capability: ConvertKit covers Email marketing, Prowly covers Media database.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which ConvertKit and Prowly actually diverge.

Attributes where ConvertKit and Prowly differ
AttributeConvertKitProwly
Starting priceFreeOn request
Pricing modelfreemiumsubscription
Free tierYesNo

Identical on both: platforms (Web), user rating (Not yet rated), category (News), founded (2013).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ConvertKit

  • Email marketing
  • Landing pages
  • Subscriber tagging
  • Automation workflows
  • Digital product sales
  • Broadcast emails
  • Subscriber segments
  • Email templates

Only in Prowly

  • Media database
  • Press release builder
  • Online newsroom
  • Email pitching
  • Coverage tracking
  • Semrush
  • Google Analytics

Both cover

  • Zapier
  • Slack
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

ConvertKit

  • Sending newsletters and email sequences to an audiencenot Prowly
  • Selling paid subscriptions and digital products to a mailing listnot Prowly

Prowly

  • Media outreachnot ConvertKit
  • Press release creationnot ConvertKit
  • Journalist discoverynot ConvertKit
  • PR measurementnot ConvertKit

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ConvertKit

  • The free Newsletter plan allows only one basic visual automation, so sequences beyond a single flow require paying
  • The free plan is a single user, and the Creator plan at $33 a month allows two
  • Subscriber signals, engagement analytics and paid recommendations are Pro only, at $66 a month
  • A/B testing is capped at 2 subject lines below Pro, which allows 5
  • Paid pricing is banded by subscriber count, so the published figures apply only at the smallest band

Prowly

  • No pricing published on the website
  • Pricing tiers and costs must be requested through signup or sales inquiry

Pricing, plan by plan

ConvertKit

Free
  • FreeFree
    • Up to 10,000 subscribers
    • Unlimited landing pages and forms
    • Unlimited email broadcasts
  • Creator$33/month
    • Up to 1,000 subscribers
    • Unlimited visual automations
    • Email sequences
  • Pro$66/month
    • Up to 1,000 subscribers
    • Everything in Creator plan
    • Subscriber engagement scoring

Prowly

On request
  • Essential$369/month
    • Media database
    • Press release creator
    • Online newsroom
  • Professional$589/month
    • All Essential features
    • Coverage tracking
    • Advanced analytics
  • EnterpriseFree
    • Unlimited features
    • API access
    • Custom integrations

Which should you pick?

Choose ConvertKit if

  • You need email marketing.
  • You want to start without paying.
  • You also want landing pages.
ConvertKit review

Choose Prowly if

  • You need media database.
  • You also want press release builder.
Prowly review

Questions people ask

Is ConvertKit or Prowly better?
Neither clearly leads. ConvertKit starts at Free and Prowly at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ConvertKit or Prowly?
ConvertKit has a free tier; the other does not. Paid plans start at Free for ConvertKit and On request for Prowly.
Does ConvertKit or Prowly run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use ConvertKit for free?
Yes. ConvertKit has a free tier, so you can try it without paying. Prowly starts at On request.
What is ConvertKit best used for?
ConvertKit is most often used for sending newsletters and email sequences to an audience, selling paid subscriptions and digital products to a mailing list. Of those, sending newsletters and email sequences to an audience and selling paid subscriptions and digital products to a mailing list are not what Prowly is typically brought in for.
What can ConvertKit do that Prowly cannot?
ConvertKit covers Email marketing, Landing pages, Subscriber tagging, Automation workflows. Prowly covers Media database, Press release builder, Online newsroom, Email pitching. Both handle Zapier, Slack, Web support.

Answered from the vendors’ own pages

ConvertKit: How much does ConvertKit cost?

ConvertKit offers a free tier and two paid plans: Creator at $33/month (annual $390/year saving $78) and Pro at $66/month (annual $790/year saving $158). All plans include unlimited landing pages, email broadcasts, and audience management features.

Source
Prowly: How much does Prowly cost?

Prowly does not display pricing on its website. Users must sign up for the platform or contact the sales team to learn about available plans and pricing.

Source
ConvertKit: What does the free ConvertKit plan include?

The free plan supports up to 10,000 subscribers with unlimited landing pages, forms, email broadcasts, audience tagging, and digital product sales. No credit card required to start.

Source
Prowly: What payment model does Prowly use?

The pricing page references plan selection but does not display available tiers, pricing models, or billing options. Contact Prowly sales for details on subscription or usage-based pricing.

Source
ConvertKit: What are the subscriber limits on ConvertKit plans?

The free plan supports up to 10,000 subscribers. Both Creator and Pro paid tiers support up to 1,000 subscribers. This creates a subscriber limit decrease when upgrading from free to paid plans.

Source
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