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ConvertKit vs TinyLetter

ConvertKit logo

ConvertKit

News

The creator platform for digital professionals

From
Free
Rated
-
Full reviewWebsite
TinyLetter logo

TinyLetter

News

The simplest way to send newsletters

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: ConvertKit the free Newsletter plan allows only one basic visual automation, so sequences beyond a single flow require paying; TinyLetter tinyLetter merged into Mailchimp; no longer offered as standalone product
  • They diverge on capability: ConvertKit covers Email marketing, TinyLetter covers Newsletter publishing.

Where they differ

Only the attributes on which ConvertKit and TinyLetter actually diverge.

Attributes where ConvertKit and TinyLetter differ
AttributeConvertKitTinyLetter
Pricing modelfreemiumsubscription
Founded20132011

Identical on both: starting price (Free), free tier (Yes), platforms (Web), user rating (Not yet rated), category (News).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ConvertKit

  • Email marketing
  • Landing pages
  • Subscriber tagging
  • Automation workflows
  • Digital product sales
  • Broadcast emails
  • Subscriber segments
  • Stripe

Only in TinyLetter

  • Newsletter publishing
  • Subscriber management
  • Archive creation
  • Email delivery
  • Simple editor
  • Twitter
  • Facebook
  • Email

Both cover

  • Email templates
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

ConvertKit

  • Sending newsletters and email sequences to an audiencenot TinyLetter
  • Selling paid subscriptions and digital products to a mailing listnot TinyLetter

TinyLetter

  • Email newsletter distribution to subscribersnot ConvertKit
  • Automated email marketing campaignsnot ConvertKit
  • Customer communication and engagementnot ConvertKit
  • E-commerce order notification systemsnot ConvertKit

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ConvertKit

  • The free Newsletter plan allows only one basic visual automation, so sequences beyond a single flow require paying
  • The free plan is a single user, and the Creator plan at $33 a month allows two
  • Subscriber signals, engagement analytics and paid recommendations are Pro only, at $66 a month
  • A/B testing is capped at 2 subject lines below Pro, which allows 5
  • Paid pricing is banded by subscriber count, so the published figures apply only at the smallest band

TinyLetter

  • TinyLetter merged into Mailchimp; no longer offered as standalone product
  • Free tier limited to 250 contacts maximum
  • Pricing varies significantly by contact volume tiers
  • Premium plan at $350/month may be cost-prohibitive for small newsletters

Pricing, plan by plan

ConvertKit

Free
  • FreeFree
    • Up to 10,000 subscribers
    • Unlimited landing pages and forms
    • Unlimited email broadcasts
  • Creator$33/month
    • Up to 1,000 subscribers
    • Unlimited visual automations
    • Email sequences
  • Pro$66/month
    • Up to 1,000 subscribers
    • Everything in Creator plan
    • Subscriber engagement scoring

TinyLetter

Free
  • FreeFree
    • Up to 250 contacts
    • Basic email campaigns
    • Customer insights
  • Essentials$13/month
    • A/B testing
    • Scheduling
    • Limited templates
  • Standard$20/month
    • Automations
    • Personalization
    • Generative AI
  • Premium$350/month
    • Phone support
    • Priority support
    • Multivariate testing

Which should you pick?

Choose ConvertKit if

  • You need email marketing.
  • You want to start without paying.
  • You also want landing pages.
ConvertKit review

Choose TinyLetter if

  • You need newsletter publishing.
  • You want to start without paying.
  • You also want subscriber management.
TinyLetter review

Questions people ask

Is ConvertKit or TinyLetter better?
Neither clearly leads. ConvertKit starts at Free and TinyLetter at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ConvertKit or TinyLetter?
ConvertKit starts at Free and TinyLetter at Free.
Does ConvertKit or TinyLetter run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use ConvertKit for free?
Both have a free tier, so you can try either at no cost before committing.
What is ConvertKit best used for?
ConvertKit is most often used for sending newsletters and email sequences to an audience, selling paid subscriptions and digital products to a mailing list. Of those, sending newsletters and email sequences to an audience and selling paid subscriptions and digital products to a mailing list are not what TinyLetter is typically brought in for.
What can ConvertKit do that TinyLetter cannot?
ConvertKit covers Email marketing, Landing pages, Subscriber tagging, Automation workflows. TinyLetter covers Newsletter publishing, Subscriber management, Archive creation, Email delivery. Both handle Email templates, Web support.

Answered from the vendors’ own pages

ConvertKit: How much does ConvertKit cost?

ConvertKit offers a free tier and two paid plans: Creator at $33/month (annual $390/year saving $78) and Pro at $66/month (annual $790/year saving $158). All plans include unlimited landing pages, email broadcasts, and audience management features.

Source
TinyLetter: Is TinyLetter still available separately?

No, TinyLetter has been merged into Mailchimp and is no longer offered as a standalone product. Existing TinyLetter users were migrated to Mailchimp's marketing platform.

Source
ConvertKit: What does the free ConvertKit plan include?

The free plan supports up to 10,000 subscribers with unlimited landing pages, forms, email broadcasts, audience tagging, and digital product sales. No credit card required to start.

Source
TinyLetter: Does Mailchimp offer a free email plan?

Yes, Mailchimp's free plan supports up to 250 contacts and allows you to create email campaigns and learn customer insights at no cost.

Source
ConvertKit: What are the subscriber limits on ConvertKit plans?

The free plan supports up to 10,000 subscribers. Both Creator and Pro paid tiers support up to 1,000 subscribers. This creates a subscriber limit decrease when upgrading from free to paid plans.

Source
TinyLetter: What discounts does Mailchimp offer for annual billing?

Mailchimp offers 15% off the first 12 months for accounts with 10,000 or more contacts.

Source
TinyLetter: Is there a free trial available for Mailchimp's paid plans?

Yes, a 14-day free trial is available for Standard and Essentials plans without requiring a credit card for the first 100 emails.

Source
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