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Software · head to head

ConvertKit vs HARO

ConvertKit logo

ConvertKit

Software

The creator platform for digital professionals

From
On request
Rated
-
Full reviewWebsite
HARO logo

HARO

Software

Help A Reporter Out - connecting journalists with expert sources

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only HARO has a free tier, so it costs nothing to try first.
  • Each has a real cost: ConvertKit the free Newsletter plan allows only one basic visual automation, so sequences beyond a single flow require paying; HARO hARO was rebranded and phased out by Cision in favor of Connectively (www.connectively.us) starting early 2024, per the vendor's own helpareporter.com notice (Internet Archive capture, 2023)
  • They diverge on capability: ConvertKit covers Email marketing, HARO covers Daily journalist queries.

Where they differ

Only the attributes on which ConvertKit and HARO actually diverge.

Attributes where ConvertKit and HARO differ
AttributeConvertKitHARO
Starting priceOn requestFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWebWeb, Email
Founded20132008

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ConvertKit

  • Email marketing
  • Landing pages
  • Subscriber tagging
  • Automation workflows
  • Digital product sales
  • Broadcast emails
  • Subscriber segments
  • Email templates

Only in HARO

  • Daily journalist queries
  • Source submissions
  • Query archives
  • Response tracking
  • Source directory
  • Email matching
  • Profile management
  • Email

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

ConvertKit

  • Sending newsletters and email sequences to an audiencenot HARO
  • Selling paid subscriptions and digital products to a mailing listnot HARO

HARO

  • Finding expert sourcesnot ConvertKit
  • Press coveragenot ConvertKit
  • Expert positioningnot ConvertKit
  • Media relationsnot ConvertKit

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ConvertKit

  • The free Newsletter plan allows only one basic visual automation, so sequences beyond a single flow require paying
  • The free plan is a single user, and the Creator plan at $33 a month allows two
  • Subscriber signals, engagement analytics and paid recommendations are Pro only, at $66 a month
  • A/B testing is capped at 2 subject lines below Pro, which allows 5
  • Paid pricing is banded by subscriber count, so the published figures apply only at the smallest band

HARO

  • HARO was rebranded and phased out by Cision in favor of Connectively (www.connectively.us) starting early 2024, per the vendor's own helpareporter.com notice (Internet Archive capture, 2023)

Pricing, plan by plan

ConvertKit

On request
  • Creator$29/month
    • Up to 10K subscribers
    • Email campaigns
    • Landing pages
  • Creator Pro$79/month
    • Unlimited subscribers
    • Advanced automation
    • Digital products

HARO

Free
  • FreeFree
    • Daily email alerts
    • Query submissions
    • Source directory
  • Pro$19.99/month
    • Advanced features
    • Priority support
    • Analytics

Which should you pick?

Choose ConvertKit if

  • You need email marketing.
  • You also want landing pages.
ConvertKit review

Choose HARO if

  • You need daily journalist queries.
  • You want to start without paying.
  • You work on Web, Email.
  • You also want source submissions.
HARO review

Questions people ask

Is ConvertKit or HARO better?
Neither clearly leads. ConvertKit starts at On request and HARO at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ConvertKit or HARO?
HARO has a free tier; the other does not. Paid plans start at On request for ConvertKit and Free for HARO.
Does ConvertKit or HARO run on more platforms?
ConvertKit runs on Web. HARO runs on Web, Email.
Can I use HARO for free?
Yes. HARO has a free tier, so you can try it without paying. ConvertKit starts at On request.
What is ConvertKit best used for?
ConvertKit is most often used for sending newsletters and email sequences to an audience, selling paid subscriptions and digital products to a mailing list. Of those, sending newsletters and email sequences to an audience and selling paid subscriptions and digital products to a mailing list are not what HARO is typically brought in for.
What can ConvertKit do that HARO cannot?
ConvertKit covers Email marketing, Landing pages, Subscriber tagging, Automation workflows. HARO covers Daily journalist queries, Source submissions, Query archives, Response tracking. Both handle Web support.
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Related pages

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