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Software · head to head

ConvertKit vs Prezly

ConvertKit logo

ConvertKit

Software

The creator platform for digital professionals

From
On request
Rated
-
Full reviewWebsite
Prezly logo

Prezly

Software

All-in-one PR software for modern newsrooms

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: ConvertKit the free Newsletter plan allows only one basic visual automation, so sequences beyond a single flow require paying; Prezly the Essential plan at 100 euros a month covers one site, one user and 5,000 contacts, and carries Prezly branding
  • They diverge on capability: ConvertKit covers Email marketing, Prezly covers Online newsrooms.

Where they differ

Only the attributes on which ConvertKit and Prezly actually diverge.

Attributes where ConvertKit and Prezly differ
AttributeConvertKitPrezly
Founded20132010

Identical on both: starting price (On request), pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ConvertKit

  • Email marketing
  • Landing pages
  • Subscriber tagging
  • Automation workflows
  • Digital product sales
  • Broadcast emails
  • Subscriber segments
  • Email templates

Only in Prezly

  • Online newsrooms
  • Contact management
  • Email campaigns
  • Coverage tracking
  • Multimedia stories
  • Google Analytics
  • Custom embed

Both cover

  • Zapier
  • Slack
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

ConvertKit

  • Sending newsletters and email sequences to an audiencenot Prezly
  • Selling paid subscriptions and digital products to a mailing listnot Prezly

Prezly

  • Hosting an online newsroom or press pagenot ConvertKit
  • Sending press releases to a media contact listnot ConvertKit
  • Managing journalist contacts and coveragenot ConvertKit
  • Multilingual newsrooms through the localisation featuresnot ConvertKit

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ConvertKit

  • The free Newsletter plan allows only one basic visual automation, so sequences beyond a single flow require paying
  • The free plan is a single user, and the Creator plan at $33 a month allows two
  • Subscriber signals, engagement analytics and paid recommendations are Pro only, at $66 a month
  • A/B testing is capped at 2 subject lines below Pro, which allows 5
  • Paid pricing is banded by subscriber count, so the published figures apply only at the smallest band

Prezly

  • The Essential plan at 100 euros a month covers one site, one user and 5,000 contacts, and carries Prezly branding
  • Removing the branding and getting white-label sites requires Standard at 250 euros a month
  • Standard still allows only two users
  • The uptime SLA is Enterprise only
  • Advertised prices are the annual rates, with a 20 percent premium for paying monthly

Pricing, plan by plan

ConvertKit

On request
  • Creator$29/month
    • Up to 10K subscribers
    • Email campaigns
    • Landing pages
  • Creator Pro$79/month
    • Unlimited subscribers
    • Advanced automation
    • Digital products

Prezly

On request
  • Starter$75/month
    • 1 newsroom
    • 3 users
    • 5,000 contacts
  • Growth$180/month
    • 3 newsrooms
    • 10 users
    • 25,000 contacts
  • Pro$450/month
    • Unlimited newsrooms
    • Unlimited users
    • Unlimited contacts

Which should you pick?

Choose ConvertKit if

  • You need email marketing.
  • You also want landing pages.
ConvertKit review

Choose Prezly if

  • You need online newsrooms.
  • You also want contact management.
Prezly review

Questions people ask

Is ConvertKit or Prezly better?
Neither clearly leads. ConvertKit starts at On request and Prezly at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ConvertKit or Prezly?
ConvertKit starts at On request and Prezly at On request.
Does ConvertKit or Prezly run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is ConvertKit best used for?
ConvertKit is most often used for sending newsletters and email sequences to an audience, selling paid subscriptions and digital products to a mailing list. Of those, sending newsletters and email sequences to an audience and selling paid subscriptions and digital products to a mailing list are not what Prezly is typically brought in for.
What can ConvertKit do that Prezly cannot?
ConvertKit covers Email marketing, Landing pages, Subscriber tagging, Automation workflows. Prezly covers Online newsrooms, Contact management, Email campaigns, Coverage tracking. Both handle Zapier, Slack, Web support.
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Related pages

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