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ConvertKit

The creator platform for digital professionals

As of 1 September 2026, ConvertKit has a free plan and paid plans start at $33/month. Email marketing and monetisation for creators and publishers, renamed to Kit in 2024. Softwr lists it under News. ConvertKit is made by ConvertKit Inc, launched in 2013, available on Web.

Overview

What ConvertKit does

ConvertKit was renamed to Kit in 2024, and the product is sold under that name today; the ConvertKit name is kept here because that is what most people still search for. ConvertKit is an email marketing platform designed specifically for creators, digital professionals, and publishers. It offers tools for building email lists, automating campaigns, and selling products, with features like landing pages and subscriber tagging.

What people use it for

  • Sending newsletters and email sequences to an audience
  • Selling paid subscriptions and digital products to a mailing list

The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about ConvertKit.

  • The free Newsletter plan allows only one basic visual automation, so sequences beyond a single flow require paying
  • The free plan is a single user, and the Creator plan at $33 a month allows two
  • Subscriber signals, engagement analytics and paid recommendations are Pro only, at $66 a month
  • A/B testing is capped at 2 subject lines below Pro, which allows 5
  • Paid pricing is banded by subscriber count, so the published figures apply only at the smallest band

Cross-shopped

What people choose instead of ConvertKit

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

Pricing

What ConvertKit costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Free

Free

  • Up to 10,000 subscribers
  • Unlimited landing pages and forms
  • Unlimited email broadcasts
  • Audience tagging and segmentation
  • Digital product sales

Creator

$33 /mo

  • Up to 1,000 subscribers
  • Unlimited visual automations
  • Email sequences
  • Kit MCP access
  • A/B testing
  • Poll surveys

Pro

$66 /mo

  • Up to 1,000 subscribers
  • Everything in Creator plan
  • Subscriber engagement scoring
  • Advanced analytics
  • Unlimited team users
  • Deliverability reporting

Capabilities

Features

  • Email marketing

  • Landing pages

  • Subscriber tagging

  • Automation workflows

  • Digital product sales

  • Broadcast emails

  • Subscriber segments

  • Email templates

  • Stripe

    Integration with Stripe

  • Zapier

    Integration with Zapier

  • Slack

    Integration with Slack

  • PayPal

    Integration with PayPal

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

How much does ConvertKit cost?

ConvertKit offers a free tier and two paid plans: Creator at $33/month (annual $390/year saving $78) and Pro at $66/month (annual $790/year saving $158). All plans include unlimited landing pages, email broadcasts, and audience management features.

Source
What does the free ConvertKit plan include?

The free plan supports up to 10,000 subscribers with unlimited landing pages, forms, email broadcasts, audience tagging, and digital product sales. No credit card required to start.

Source
What are the subscriber limits on ConvertKit plans?

The free plan supports up to 10,000 subscribers. Both Creator and Pro paid tiers support up to 1,000 subscribers. This creates a subscriber limit decrease when upgrading from free to paid plans.

Source

Behind it

Who makes ConvertKit

Company
ConvertKit Inc
Based in
Chiang Mai, Thailand
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Softwr does not host reviews and shows no star rating for ConvertKit, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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