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Employee Engagement · head to head

Profit.co vs Whatagraph

Profit.co logo

Profit.co

Employee Engagement

OKR software that drives business results

From
Free
Rated
-
Full reviewWebsite
Whatagraph logo

Whatagraph

Marketing

Automated marketing reporting and analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Profit.co no published pricing at all; every deal is a custom proposal built with their sales team; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • They diverge on capability: Profit.co covers OKR management, Whatagraph covers Automated reporting.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Profit.co and Whatagraph actually diverge.

Attributes where Profit.co and Whatagraph differ
AttributeProfit.coWhatagraph
PlatformsWeb, Ios, Android, ApiWeb, Mobile, Api
CategoryEmployee EngagementMarketing
Founded20182016

Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Profit.co

  • OKR management
  • Goal alignment
  • Key result tracking
  • Task management
  • Check-ins (CFR)
  • KPI dashboards
  • Strategy visualization
  • Performance insights

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

Both cover

  • Data encryption

What people use each for

The jobs each tool is most often brought in to do.

Profit.co

  • Running OKRs across an organisationnot Whatagraph
  • Performance reviews and goal trackingnot Whatagraph
  • Project portfolio management alongside objectivesnot Whatagraph
  • Balanced scorecard reportingnot Whatagraph
  • Building KPI dashboards from prebuilt templatesnot Whatagraph

Whatagraph

  • Automated client marketing reports for agenciesnot Profit.co
  • Blending data from multiple ad platforms into one dashboardnot Profit.co
  • White-labelled reporting under an agency's own brandingnot Profit.co

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Profit.co

  • No published pricing at all; every deal is a custom proposal built with their sales team
  • Split into core modules and add-ons, so strategy roadmaps, one-to-ones, rewards and engagement are each extra rather than included
  • There is no free tier

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Pricing, plan by plan

Profit.co

Free
  • FreeFree
    • Up to 5 users
    • OKR management
    • Task management
  • Growth$7/month
    • Unlimited users
    • Everything in Free
    • CFR (check-ins)
  • Enterprise$undefined/month
    • Everything in Growth
    • Advanced analytics
    • HRIS integration

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Which should you pick?

Choose Profit.co if

  • You need okr management.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want goal alignment.
Profit.co review

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Questions people ask

Is Profit.co or Whatagraph better?
Neither clearly leads. Profit.co starts at Free and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Profit.co or Whatagraph?
Profit.co starts at Free and Whatagraph at Free.
Does Profit.co or Whatagraph run on more platforms?
Profit.co runs on Web, Ios, Android, Api. Whatagraph runs on Web, Mobile, Api.
Can I use Profit.co for free?
Both have a free tier, so you can try either at no cost before committing.
What is Profit.co best used for?
Profit.co is most often used for running okrs across an organisation, performance reviews and goal tracking, project portfolio management alongside objectives, balanced scorecard reporting. Of those, running okrs across an organisation and performance reviews and goal tracking are not what Whatagraph is typically brought in for.
What can Profit.co do that Whatagraph cannot?
Profit.co covers OKR management, Goal alignment, Key result tracking, Task management. Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization. Both handle Data encryption.

Answered from the vendors’ own pages

Profit.co: How much does Profit.co cost?

Profit.co does not publish standard pricing tiers. Pricing is custom and determined by the modules selected (OKRs, Performance Management, Portfolio Management, Balanced Scorecard) and the number of users in your organization.

Source
Whatagraph: What is the starting price for Whatagraph's Max plan?

The Max plan starts at 699 euros per month when billed annually.

Source
Profit.co: How can I get a Profit.co quote?

Contact Profit.co sales team through the 'Talk to Sales' button on their website. The company commits to providing a custom proposal within 48 hours of inquiry.

Source
Whatagraph: Do Whatagraph plans limit the number of users or reports?

No, both the Max and Prime plans include unlimited users and unlimited reports.

Source
Profit.co: Does Profit.co offer a free trial?

Trial information is not displayed on the pricing page. Contact the sales team to inquire about trial access and custom commercial terms.

Source
Whatagraph: What is a 'source credit' in Whatagraph pricing?

One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.

Source
Whatagraph: What's included in both Whatagraph plans?

Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.

Source
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