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Employee Engagement · head to head

Profit.co vs Supermetrics

Profit.co logo

Profit.co

Employee Engagement

OKR software that drives business results

From
Free
Rated
-
Full reviewWebsite
Supermetrics logo

Supermetrics

Marketing

Bring all your marketing data into one place

From
€49/month
Rated
-
Full reviewWebsite

The short version

  • Only Profit.co has a free tier, so it costs nothing to try first.
  • Each has a real cost: Profit.co no published pricing at all; every deal is a custom proposal built with their sales team; Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • They diverge on capability: Profit.co covers OKR management, Supermetrics covers Multi-source data connectors.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Profit.co and Supermetrics actually diverge.

Attributes where Profit.co and Supermetrics differ
AttributeProfit.coSupermetrics
Starting priceFree€49/month
Free tierYesNo
PlatformsWeb, Ios, Android, ApiWeb, Google-sheets, Data-studio, Excel, Api
CategoryEmployee EngagementMarketing
Founded20182010

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Profit.co

  • OKR management
  • Goal alignment
  • Key result tracking
  • Task management
  • Check-ins (CFR)
  • KPI dashboards
  • Strategy visualization
  • Performance insights

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Data transformation
  • Visualization

Both cover

  • Salesforce
  • Data encryption

What people use each for

The jobs each tool is most often brought in to do.

Profit.co

  • Running OKRs across an organisationnot Supermetrics
  • Performance reviews and goal trackingnot Supermetrics
  • Project portfolio management alongside objectivesnot Supermetrics
  • Balanced scorecard reportingnot Supermetrics
  • Building KPI dashboards from prebuilt templatesnot Supermetrics

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Profit.co
  • Loading advertising data into BigQuery or Snowflake for reportingnot Profit.co
  • Automating recurring client marketing reports at an agencynot Profit.co

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Profit.co

  • No published pricing at all; every deal is a custom proposal built with their sales team
  • Split into core modules and add-ons, so strategy roadmaps, one-to-ones, rewards and engagement are each extra rather than included
  • There is no free tier

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Pricing, plan by plan

Profit.co

Free
  • FreeFree
    • Up to 5 users
    • OKR management
    • Task management
  • Growth$7/month
    • Unlimited users
    • Everything in Free
    • CFR (check-ins)
  • Enterprise$undefined/month
    • Everything in Growth
    • Advanced analytics
    • HRIS integration

Supermetrics

€49/month
  • Starter$49/month
    • 1 core destination
    • 3 data sources
    • 1 user
  • Growth$199/month
    • 1 core destination
    • 7 data sources
    • 2 users
  • Pro$499/month
    • 1 core destination
    • 10 data sources
    • 3 users

Which should you pick?

Choose Profit.co if

  • You need okr management.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want goal alignment.
Profit.co review

Choose Supermetrics if

  • You need multi-source data connectors.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Questions people ask

Is Profit.co or Supermetrics better?
Neither clearly leads. Profit.co starts at Free and Supermetrics at €49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Profit.co or Supermetrics?
Profit.co has a free tier; the other does not. Paid plans start at Free for Profit.co and €49/month for Supermetrics.
Does Profit.co or Supermetrics run on more platforms?
Profit.co runs on Web, Ios, Android, Api. Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api.
Can I use Profit.co for free?
Yes. Profit.co has a free tier, so you can try it without paying. Supermetrics starts at €49/month.
What is Profit.co best used for?
Profit.co is most often used for running okrs across an organisation, performance reviews and goal tracking, project portfolio management alongside objectives, balanced scorecard reporting. Of those, running okrs across an organisation and performance reviews and goal tracking are not what Supermetrics is typically brought in for.
What can Profit.co do that Supermetrics cannot?
Profit.co covers OKR management, Goal alignment, Key result tracking, Task management. Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending. Both handle Salesforce, Data encryption.

Answered from the vendors’ own pages

Profit.co: How much does Profit.co cost?

Profit.co does not publish standard pricing tiers. Pricing is custom and determined by the modules selected (OKRs, Performance Management, Portfolio Management, Balanced Scorecard) and the number of users in your organization.

Source
Supermetrics: How much does Supermetrics cost?

Supermetrics offers three subscription plans: Starter at EUR 49 per month, Growth at EUR 199 per month, and Pro at EUR 499 per month. Annual billing provides a 20% discount. Enterprise plans require a custom quote.

Source
Profit.co: How can I get a Profit.co quote?

Contact Profit.co sales team through the 'Talk to Sales' button on their website. The company commits to providing a custom proposal within 48 hours of inquiry.

Source
Supermetrics: Can I add extra users or data sources to my Supermetrics plan?

Yes, additional features are available for all plans. Additional users cost EUR 29 to EUR 124 per month depending on plan tier, and additional data sources cost EUR 29 to EUR 37 per month. Additional destinations and ad accounts also carry separate monthly fees.

Source
Profit.co: Does Profit.co offer a free trial?

Trial information is not displayed on the pricing page. Contact the sales team to inquire about trial access and custom commercial terms.

Source
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