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Sales Enablement · head to head

Potion vs Proposify

Potion logo

Potion

Sales Enablement

AI video prospecting that generates one personalised video per prospect from a single recording

From
$99/month
Rated
-
Proposify logo

Proposify

Sales Enablement

Proposal Software That Closes Deals

From
$19/month
Rated
-

The short version

  • Each has a real cost: Potion synthetic personalisation works partly because it surprises the recipient, and that surprise decays as the technique spreads, so response rate uplift should be measured monthly as a decaying asset rather than assumed from the first quarter.; Proposify document sends are capped monthly and billed per overage, at 10 sends on Basic with $0.50 each beyond
  • They diverge on capability: Potion covers Dynamic AI videos, Proposify covers Proposal templates.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Potion and Proposify actually diverge.

Attributes where Potion and Proposify differ
AttributePotionProposify
Starting price$99/month$19/month
Pricing modelPer workspace per monthsubscription
PlatformsWeb, ChromeWeb
FoundedUnknown2013

Identical on both: free tier (No), user rating (Not yet rated), category (Sales Enablement).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Potion

  • Dynamic AI videos
  • Voice and face cloning
  • Per prospect landing pages
  • CRM and sequencer integration
  • Engagement tracking
  • Workspace pricing
  • AI video templates

Only in Proposify

  • Proposal templates
  • Content library
  • Electronic signatures
  • Analytics
  • Interactive pricing
  • Salesforce
  • HubSpot
  • Pipedrive

What people use each for

The jobs each tool is most often brought in to do.

Potion

  • An outbound team of five or more where per seat video tools have become the largest line in the sales tooling budget and workspace pricing is cheapernot Proposify
  • A representative running a high volume cold email sequence who wants a personalised video opening on every send without recording each onenot Proposify
  • An agency running outbound for several clients from one workspace, where seat based pricing penalises the modelnot Proposify
  • A sales team testing whether personalised video lifts reply rates before committing to a per seat video platformnot Proposify

Proposify

  • Document proposal and template managementnot Potion
  • Sales document tracking and managementnot Potion
  • Team collaboration on proposalsnot Potion

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Potion

  • Synthetic personalisation works partly because it surprises the recipient, and that surprise decays as the technique spreads, so response rate uplift should be measured monthly as a decaying asset rather than assumed from the first quarter.
  • Starter caps dynamic videos at 750 a month and full AI templates at three a month, which a single active representative can exhaust, pushing small teams onto the 299 US dollar tier faster than the pricing table implies.
  • Cloned voice and lip synced video sit close to a line some prospects find deceptive, and a recipient who realises the video was generated rather than recorded may react worse than to plain text.
  • There is no free plan, only a seven day trial, which is a short window in which to prove response rate uplift on a cold outbound sequence where reply cycles alone can take longer than a week.
  • Workspace pricing is excellent for teams but poor for a single representative, who pays 99 US dollars a month for capacity sized for a team, so solo users are the worst fit for the model.

Proposify

  • Document sends are capped monthly and billed per overage, at 10 sends on Basic with $0.50 each beyond
  • The Business plan's overage rate of $0.75 per send is higher than either cheaper plan despite starting at $3,900 a year
  • Document analytics, integrations and custom fields all require the Team plan at $49 per user per month
  • API access and SSO are Business only
  • The Basic plan includes a single collaborator seat

Pricing, plan by plan

Potion

$99/month
  • Starter$99/month
    • Charged per workspace, not per seat
    • 750 dynamic AI videos per month
    • 3 full AI video templates per month
  • Professional$299/month
    • Charged per workspace, not per seat
    • Unlimited AI videos per month
    • Per prospect landing pages and engagement tracking

Proposify

$19/month
  • Basic$19/month
    • 10 document sends per month
    • Annual billing (monthly billing: $29/month)
    • Overage: $0.50 per send
  • Team$41/month
    • 30 document sends per month
    • Annual billing (quarterly billing: $49/month)
    • Overage: $0.30 per send
  • Business$3900/year
    • 75 document sends per month
    • Custom pricing (starts at $3,900/year)
    • Overage: $0.75 per send
  • Enterprise$null/month
    • Custom pricing and send limits

Which should you pick?

Choose Potion if

  • You need dynamic ai videos.
  • You work on Web, Chrome.
  • You also want voice and face cloning.

Choose Proposify if

  • You need proposal templates.
  • You also want content library.

Questions people ask

Is Potion or Proposify better?
Neither clearly leads. Potion starts at $99/month and Proposify at $19/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Potion or Proposify?
Potion starts at $99/month and Proposify at $19/month.
Does Potion or Proposify run on more platforms?
Potion runs on Web, Chrome. Proposify runs on Web.
What is Potion best used for?
Potion is most often used for an outbound team of five or more where per seat video tools have become the largest line in the sales tooling budget and workspace pricing is cheaper, a representative running a high volume cold email sequence who wants a personalised video opening on every send without recording each one, an agency running outbound for several clients from one workspace, where seat based pricing penalises the model, a sales team testing whether personalised video lifts reply rates before committing to a per seat video platform. Of those, an outbound team of five or more where per seat video tools have become the largest line in the sales tooling budget and workspace pricing is cheaper and a representative running a high volume cold email sequence who wants a personalised video opening on every send without recording each one are not what Proposify is typically brought in for.
What can Potion do that Proposify cannot?
Potion covers Dynamic AI videos, Voice and face cloning, Per prospect landing pages, CRM and sequencer integration. Proposify covers Proposal templates, Content library, Electronic signatures, Analytics.

Answered from the vendors’ own pages

Potion: Is Potion priced per seat?

No. It is priced per workspace: 99 US dollars a month for Starter and 299 for Professional, regardless of how many people use it. That is unusual in this category and decisively cheaper for larger teams.

Proposify: How much does Proposify cost?

Proposify Basic plan costs $19/user/month (annual) or $29/user/month (monthly). Team plan is $41/user/month (annual) or $49/user/month (quarterly). Business starts at $3,900/year with custom pricing for Enterprise. All prices in USD.

Source
Potion: Is there a free plan?

No. Both paid tiers include a seven day free trial, but there is no permanently free tier.

Proposify: What document send limits does each plan include?

Basic includes 10 monthly sends ($0.50 per overage), Team includes 30 monthly sends ($0.30 per overage), and Business includes 75 monthly sends ($0.75 per overage). Enterprise has custom limits.

Source
Potion: Does it clone my voice and face?

Yes. The personalised opening segment is synthesised in your cloned voice with lip synced video, while the body of the video is your original recording.

Proposify: Does Proposify offer a free trial?

Yes, Proposify offers a 14-day free trial on the Team plan features with no credit card required.

Source
Potion: How many videos does Starter include?

750 dynamic AI videos and three full AI video templates a month. An active outbound representative can reach that ceiling.

Proposify: How much do I save with annual billing?

Annual billing offers significant discounts compared to monthly options. For example, Basic plan saves up to 4 months of fees per year when billed annually versus monthly.

Source
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