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Sales Enablement · head to head

Cognism vs Proposify

Cognism logo

Cognism

Sales Enablement

B2B contact data that notifies European contacts and screens do-not-call lists as a product feature

From
On request
Rated
-
Proposify logo

Proposify

Sales Enablement

Proposal Software That Closes Deals

From
$19/month
Rated
-

The short version

  • Each has a real cost: Cognism united States coverage is behind ZoomInfo, and the gap shows most in mid-market American accounts where record density thins out.; Proposify document sends are capped monthly and billed per overage, at 10 sends on Basic with $0.50 each beyond
  • They diverge on capability: Cognism covers Diamond Data, Proposify covers Proposal templates.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Cognism and Proposify actually diverge.

Attributes where Cognism and Proposify differ
AttributeCognismProposify
Starting priceOn request$19/month
Pricing modelquotesubscription
PlatformsWeb, Chrome extension, REST APIWeb
FoundedUnknown2013

Identical on both: free tier (No), user rating (Not yet rated), category (Sales Enablement).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cognism

  • Diamond Data
  • Contact notification
  • DNC screening
  • Intent data
  • Browser extension
  • CRM enrichment

Only in Proposify

  • Proposal templates
  • Content library
  • Electronic signatures
  • Analytics
  • Interactive pricing
  • Salesforce
  • HubSpot
  • Pipedrive

What people use each for

The jobs each tool is most often brought in to do.

Cognism

  • A European outbound team that needs a defensible answer when legal asks where the phone numbers came fromnot Proposify
  • Calling campaigns where verified mobile numbers rather than switchboard numbers determine connect ratenot Proposify
  • Enriching an existing CRM of stale records with current job titles and direct dialsnot Proposify
  • Prioritising accounts using intent signals before committing sales development capacitynot Proposify

Proposify

  • Document proposal and template managementnot Cognism
  • Sales document tracking and managementnot Cognism
  • Team collaboration on proposalsnot Cognism

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cognism

  • United States coverage is behind ZoomInfo, and the gap shows most in mid-market American accounts where record density thins out.
  • The commercial model combines an annual platform fee, per-seat licences and credit allowances, so a quoted seat price consistently understates the total.
  • Diamond Data verified mobiles are a subset of the wider database rather than the whole of it, and the subset available for your target market should be tested before signing.
  • There is no free tier and no monthly rolling contract, so evaluating properly means committing to a year or relying on a short trial with limited data.
  • Coverage density varies sharply by country, with the United Kingdom strong and DACH and the Nordics noticeably thinner, which matters if your expansion market is the weak one.

Proposify

  • Document sends are capped monthly and billed per overage, at 10 sends on Basic with $0.50 each beyond
  • The Business plan's overage rate of $0.75 per send is higher than either cheaper plan despite starting at $3,900 a year
  • Document analytics, integrations and custom fields all require the Team plan at $49 per user per month
  • API access and SSO are Business only
  • The Basic plan includes a single collaborator seat

Pricing, plan by plan

Cognism

On request
  • Cognism Platform$undefined/year
    • Annual platform fee plus per-seat licences
    • Credit allowances for exports and enrichment negotiated separately
    • No free tier and no monthly rolling term

Proposify

$19/month
  • Basic$19/month
    • 10 document sends per month
    • Annual billing (monthly billing: $29/month)
    • Overage: $0.50 per send
  • Team$41/month
    • 30 document sends per month
    • Annual billing (quarterly billing: $49/month)
    • Overage: $0.30 per send
  • Business$3900/year
    • 75 document sends per month
    • Custom pricing (starts at $3,900/year)
    • Overage: $0.75 per send
  • Enterprise$null/month
    • Custom pricing and send limits

Which should you pick?

Choose Cognism if

  • You need diamond data.
  • You work on Web, Chrome extension, REST API.
  • You also want contact notification.

Choose Proposify if

  • You need proposal templates.
  • You also want content library.

Questions people ask

Is Cognism or Proposify better?
Neither clearly leads. Cognism starts at On request and Proposify at $19/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cognism or Proposify?
Cognism starts at On request and Proposify at $19/month.
Does Cognism or Proposify run on more platforms?
Cognism runs on Web, Chrome extension, REST API. Proposify runs on Web.
What is Cognism best used for?
Cognism is most often used for a european outbound team that needs a defensible answer when legal asks where the phone numbers came from, calling campaigns where verified mobile numbers rather than switchboard numbers determine connect rate, enriching an existing crm of stale records with current job titles and direct dials, prioritising accounts using intent signals before committing sales development capacity. Of those, a european outbound team that needs a defensible answer when legal asks where the phone numbers came from and calling campaigns where verified mobile numbers rather than switchboard numbers determine connect rate are not what Proposify is typically brought in for.
What can Cognism do that Proposify cannot?
Cognism covers Diamond Data, Contact notification, DNC screening, Intent data. Proposify covers Proposal templates, Content library, Electronic signatures, Analytics.

Answered from the vendors’ own pages

Cognism: Can a European company use it lawfully?

It notifies contacts held in its EU and UK database and screens do-not-call registers, which supports a legitimate interest basis. The balancing test, record keeping and handling of objections remain your obligation, not the obligation of the vendor.

Proposify: How much does Proposify cost?

Proposify Basic plan costs $19/user/month (annual) or $29/user/month (monthly). Team plan is $41/user/month (annual) or $49/user/month (quarterly). Business starts at $3,900/year with custom pricing for Enterprise. All prices in USD.

Source
Cognism: How does it compare with ZoomInfo on coverage?

ZoomInfo is stronger in the United States, Cognism is generally stronger on European mobile numbers. That, rather than feature lists, is what most head-to-head evaluations come down to.

Proposify: What document send limits does each plan include?

Basic includes 10 monthly sends ($0.50 per overage), Team includes 30 monthly sends ($0.30 per overage), and Business includes 75 monthly sends ($0.75 per overage). Enterprise has custom limits.

Source
Cognism: Can we buy a single seat monthly?

No. Contracts are annual with a platform fee, which makes a genuine pilot harder than with credit-based self-serve vendors.

Proposify: Does Proposify offer a free trial?

Yes, Proposify offers a 14-day free trial on the Team plan features with no credit card required.

Source
Proposify: How much do I save with annual billing?

Annual billing offers significant discounts compared to monthly options. For example, Basic plan saves up to 4 months of fees per year when billed annually versus monthly.

Source
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