Softwr

Marketing · head to head

Postscript vs Tally

Postscript logo

Postscript

Marketing

SMS marketing built for Shopify merchants, with carrier fees billed on top of message rates

From
$49/month
Free plan
No
Full reviewWebsite
Tally logo

Tally

Surveys

Form builder with unlimited forms and responses on the free plan, edited like a text document

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Only Tally has a free tier, so it costs nothing to try first.
  • Each has a real cost: Postscript carrier pass-through fees are billed on top of the per-message rate, roughly $0.00418 per SMS and $0.00841 per MMS in the United States, and are routinely missing from the cost comparisons buyers build.; Tally built-in analysis is limited to basic summaries, so any real analysis means exporting responses to a spreadsheet or database.
  • They diverge on capability: Postscript covers Shopify segmentation, Tally covers Document-style editor.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Postscript and Tally actually diverge.

Attributes where Postscript and Tally differ
AttributePostscriptTally
Starting price$49/monthFree
Pricing modelPer month plus per message sentFree tier, paid for branding and team features
Free tierNoYes
PlatformsWeb, iOSWeb
CategoryMarketingSurveys

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Postscript

  • Shopify segmentation
  • Automated flows
  • Subscriber acquisition
  • Two-way conversations
  • MMS campaigns
  • Revenue attribution
  • Headless SDK
  • Usage-based tiers

Only in Tally

  • Document-style editor
  • Unlimited free responses
  • Conditional logic and calculations
  • Payment collection
  • Notion and Airtable sync
  • Custom domains

What people use each for

The jobs each tool is most often brought in to do.

Postscript

  • A Shopify direct-to-consumer brand that wants abandoned cart recovery by text rather than another email in an ignored inboxnot Tally
  • A brand running a product drop where a timed broadcast to an opted-in list is the whole launch mechanismnot Tally
  • A merchant segmenting by past purchase and variant to send replenishment reminders at the right intervalnot Tally
  • A store on headless Shopify or a custom stack that still wants SMS built on order data through the SDKnot Tally

Tally

  • A startup collecting waitlist or beta signups that will grow well past a free response cap elsewherenot Postscript
  • A small team that wants form submissions landing directly in Notion or Airtablenot Postscript
  • A charity or community group running a public consultation with no software budgetnot Postscript
  • A quick internal request or intake form that needs to exist within the hournot Postscript

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Postscript

  • Carrier pass-through fees are billed on top of the per-message rate, roughly $0.00418 per SMS and $0.00841 per MMS in the United States, and are routinely missing from the cost comparisons buyers build.
  • The cheapest per-message rates require the $500 a month plan, so a small sender pays more than double the headline low rate per text.
  • The $0 Starter plan carries a $49 minimum monthly spend, so it is not a free tier and quiet months still generate a bill.
  • US SMS marketing carries real legal exposure under consent, quiet hours and carrier registration rules, and the compliance obligation sits with the merchant, not the platform.
  • It is SMS and MMS only, so email, push and on-site messaging live in a separate tool and audience suppression between the two has to be managed across systems.

Tally

  • Built-in analysis is limited to basic summaries, so any real analysis means exporting responses to a spreadsheet or database.
  • There is no offline data collection, which rules it out for field research or events without reliable connectivity.
  • The company is very small and bootstrapped, so support is email and documentation with no account management, and some procurement processes will reject that.
  • Advanced research features such as quotas, randomisation and panel integration are absent, so it is a form builder rather than a research instrument.
  • Design control is deliberately narrow, so brands that need pixel-level form styling will find the theming options constraining even on the paid tier.

Pricing, plan by plan

Postscript

$49/month
  • Starter$49/month
    • $0 base fee but a $49 minimum monthly spend
    • SMS at $0.015 and MMS at $0.045 per message
    • Campaigns, automations, acquisition tools and analytics
  • Growth$100/month
    • Lower per-message rates than Starter
    • Full campaign and automation feature set
    • No contract required
  • Professional$500/month
    • Rates falling towards $0.007 SMS and $0.024 MMS
    • Suited to high-volume senders
    • Upgrade or downgrade at any time
  • Enterprise$undefined/month
    • Custom pricing on a contract
    • Negotiated message rates and support terms

Tally

Free
  • FreeFree
    • Unlimited forms, questions and responses
    • Conditional logic, calculations and file uploads
    • Integrations including Notion, Google Sheets and webhooks
  • Tally Pro$29/month
    • Remove Tally branding
    • Custom domains and form redirects
    • Team workspaces and collaboration

Which should you pick?

Choose Postscript if

  • You need shopify segmentation.
  • You work on Web, iOS.
  • You also want automated flows.
Postscript review

Choose Tally if

  • You need document-style editor.
  • You want to start without paying.
  • You also want unlimited free responses.
Tally review

Questions people ask

Is Postscript or Tally better?
Neither clearly leads. Postscript starts at $49/month and Tally at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Postscript or Tally?
Tally has a free tier; the other does not. Paid plans start at $49/month for Postscript and Free for Tally.
Does Postscript or Tally run on more platforms?
Postscript runs on Web, iOS. Tally runs on Web.
Can I use Tally for free?
Yes. Tally has a free tier, so you can try it without paying. Postscript starts at $49/month.
What is Postscript best used for?
Postscript is most often used for a shopify direct-to-consumer brand that wants abandoned cart recovery by text rather than another email in an ignored inbox, a brand running a product drop where a timed broadcast to an opted-in list is the whole launch mechanism, a merchant segmenting by past purchase and variant to send replenishment reminders at the right interval, a store on headless shopify or a custom stack that still wants sms built on order data through the sdk. Of those, a shopify direct-to-consumer brand that wants abandoned cart recovery by text rather than another email in an ignored inbox and a brand running a product drop where a timed broadcast to an opted-in list is the whole launch mechanism are not what Tally is typically brought in for.
What can Postscript do that Tally cannot?
Postscript covers Shopify segmentation, Automated flows, Subscriber acquisition, Two-way conversations. Tally covers Document-style editor, Unlimited free responses, Conditional logic and calculations, Payment collection.

Answered from the vendors’ own pages

Postscript: Is Postscript only for Shopify?

It is built for Shopify and that is where its segmentation advantage lies, but headless and non-Shopify stores are supported through an SDK with more setup work.

Tally: Is the free plan really unlimited?

Yes for forms, questions and responses. The paid tier sells branding removal, custom domains and team features rather than volume.

Postscript: What is the real cost per text?

The plan rate plus carrier fees. On Starter that is about $0.015 plus roughly $0.00418 in US carrier fees per SMS, so budget close to two cents a message before discounts.

Tally: Is Tally suitable for research surveys?

Only simple ones. It has logic and calculations but no quotas, randomisation or panel management.

Postscript: Is the Starter plan free?

No. The base fee is $0 but there is a $49 minimum monthly spend, so it functions as a $49 floor.

Tally: Is it GDPR compliant?

Tally is a European company operating under GDPR, and buyers with strict requirements should request the data processing agreement before rollout.

Postscript: Do I need a contract?

No. Contracts are offered but not required, and plans can be moved up or down at any time under usage-based billing.

Share

Related pages

More on Postscript

More on Tally

Keep looking

Other head to heads