Marketing · alternatives
Alternatives to Postscript
22 marketing tools sit alongside Postscript in this directory. Below is what separates each from Postscript on the figures we hold, price, model, tier count and rating, and a direct comparison for every one.
- Alternatives listed
- 22
- With a free tier
- 6
- Cheaper to start
- 7
- Postscript starts at
- $49/month
Why people look past Postscript
Only what the record supports. Each point below is a figure on the Postscript entry measured against the tools listed beside it.
It costs more than the category median
Postscript starts at $49/month. Across the 6 marketing tools listed beside it that publish a price, the median entry point is $37/month.
There is no free tier
The record for Postscript carries no free tier, so evaluating it means paying first. 6 of the 22 alternatives below can be used without paying.
Cost climbs steeply across the tiers
Postscript publishes 4 tiers, from $49/month up to On request. Teams that outgrow the entry plan can find the next rung a large step, the Postscript pricing page breaks each one down.
What each alternative does differently
Ordered by the aggregated rating on each catalogue entry. Differences are drawn from price, pricing model, tier count and rating, the fields the category listing carries. For a feature-level difference, follow the head-to-head link on each card: those pages read both full records.
The email and SMS marketing platform for ecommerce
- Can be used without paying; Postscript cannot.
- Starts $49 a month cheaper, at Free.
- Sold on a freemium model rather than Per month plus per message sent.
- 2 tiers to Postscript's 4.
Email, SMS and push marketing automation for ecommerce
- Can be used without paying; Postscript cannot.
- Starts $49 a month cheaper, at Free.
- Sold on a freemium model rather than Per month plus per message sent.
Cloud communications platform for SMS, voice, and video
- Can be used without paying; Postscript cannot.
- Starts $48.9917 a per SMS message cheaper, at $0.0083/per SMS message.
- 1 tier to Postscript's 4.
The main open source marketing automation platform, self-hosted and GPL licensed
- Can be used without paying; Postscript cannot.
- Sold on a Open source, no licence fee model rather than Per month plus per message sent.
- 2 tiers to Postscript's 4.
Open source, cookie-free web analytics you can self-host for the cost of a database
- Can be used without paying; Postscript cannot.
- Starts $49 a month cheaper, at Free.
- Sold on a Per month by event count model rather than Per month plus per message sent.
A/B testing for Google Analytics
- Can be used without paying; Postscript cannot.
- Starts $49 a month cheaper, at Free.
- Sold on a freemium model rather than Per month plus per message sent.
- 1 tier to Postscript's 4.
Every Postscript alternative at a glance
A dash means the catalogue entry carries no figure, not that the answer is nothing.
| Tool | Entry price | Model | Tiers | Head to head |
|---|---|---|---|---|
| Postscript (this page) | $49/month | Per month plus per message sent | 4 | |
| KlaviyoIf you want SMS and email in one platform with shared segments and suppression | Free | Freemium | 2 | vs Postscript |
| OmnisendIf you are a smaller store wanting email and SMS bundled at lower cost | Free | Freemium | 4 | vs Postscript |
| TwilioIf you have developers and would rather build messaging on a raw API than buy a marketing product | Free, then $0.0083/per SMS message | - | 1 | vs Postscript |
| Mautic | Free | Open source, no licence fee | 2 | vs Postscript |
| Umami | Free | Per month by event count | 4 | vs Postscript |
| Google Optimize | Free | Freemium | 1 | vs Postscript |
| Swydo | €69/month | Per month by data source count | 1 | vs Postscript |
| Onclusive | On request | Quote | 1 | vs Postscript |
| Roxhill | On request | Quote | 4 | vs Postscript |
| Wunderkind | On request | Quote | 2 | vs Postscript |
| Invoca | On request | Quote | 5 | vs Postscript |
| WebEngage | On request | Quote | 1 | vs Postscript |
| Bloomreach | On request | Quote | 2 | vs Postscript |
| Netcore Cloud | On request | Quote | 3 | vs Postscript |
| Zoho Marketing Automation | $19/month | Per month by contact count | 3 | vs Postscript |
| CallRail | $50/month | Per month by plan, plus per-number and per-minute overages | 4 | vs Postscript |
| CleverTap | On request | Quote | 3 | vs Postscript |
| Insider | On request | Quote | 1 | vs Postscript |
| Optimove | On request | Quote | 1 | vs Postscript |
| Octoboard | €25/month | Per month by connected client count | 1 | vs Postscript |
| Freshpaint | On request | Quote | 3 | vs Postscript |
| Madgicx | $49/month | Usage-based | 2 | vs Postscript |
Ratings are aggregated from third-party sources and imported with each catalogue entry; Softwr hosts no reviews of these products. How each figure is used is set out on the Postscript badges page.
Cheaper ways to solve the same problem
Cheaper than Postscript (7)
Entry price under Postscript's $49/month. The record does not say what unit that price is charged in, so confirm per-seat versus flat rate before comparing budgets.
- Klaviyo , Free
- Omnisend , Free
- Twilio , Free, then $0.0083/per SMS message
- Umami , Free
- Google Optimize , Free
- Zoho Marketing Automation , $19/month
- Octoboard , €25/month
What you would be giving up
Postscript is most often brought in for a shopify direct-to-consumer brand that wants abandoned cart recovery by text rather than another email in an ignored inbox, a brand running a product drop where a timed broadcast to an opted-in list is the whole launch mechanism, a merchant segmenting by past purchase and variant to send replenishment reminders at the right interval, a store on headless shopify or a custom stack that still wants sms built on order data through the sdk. Anything replacing it has to cover the ones you actually depend on, and a cheaper tool that misses one of them is not cheaper.
Two things this page cannot settle. It compares on price, model, tier count and rating, because those are the fields the category listing carries, feature-level differences need both full records, which is what the head-to-head pages load. And the ratings are third-party aggregates imported with each entry rather than reviews written here, so a 0.2 difference between two tools is noise rather than a finding.
If Postscript is broadly right and the question is cost, the Postscript pricing breakdown covers every tier and what each one adds. If you want the whole field rather than a shortlist, the Marketing category lists everything the directory holds, and best marketing tools ranks them.
Postscript runs on web, ios. Platform coverage is not carried on the category listing for the alternatives, so it is one more thing to check on each head-to-head page rather than here.
Questions about Postscript alternatives
- What are the main alternatives to Postscript?
- 22 other marketing tools are listed in this directory, led by Klaviyo, Omnisend, Twilio, Mautic. They are ordered by the aggregated rating on each catalogue entry, not by any Softwr ranking.
- What is the best free alternative to Postscript?
- 6 of the alternatives listed here can be used without paying: Klaviyo, Omnisend, Twilio, Mautic, Umami.
- Is there a cheaper alternative to Postscript?
- Yes. 7 of the alternatives below start under Postscript's $49/month: Klaviyo at Free, Omnisend at Free, Twilio at Free, then $0.0083/per SMS message, Umami at Free.
- Why do people look for an alternative to Postscript?
- On the figures on record, 3 things stand out: it costs more than the category median; there is no free tier; cost climbs steeply across the tiers. Each is set out with the numbers behind it above.
- What would I give up by switching from Postscript?
- Postscript is most often brought in for a shopify direct-to-consumer brand that wants abandoned cart recovery by text rather than another email in an ignored inbox, a brand running a product drop where a timed broadcast to an opted-in list is the whole launch mechanism, a merchant segmenting by past purchase and variant to send replenishment reminders at the right interval, a store on headless shopify or a custom stack that still wants sms built on order data through the sdk. Anything you replace it with has to cover the ones you actually rely on, the side-by-side comparisons linked from each alternative below put the two feature records against each other.
- Is there an open-source alternative to Postscript?
- None of the marketing tools listed here are recorded as open source. That is what the licence field on each entry says, and the field is not always filled in, so it is worth checking directly for any tool you are serious about.
- How were these Postscript alternatives chosen?
- They are the tools filed in the same category, Marketing, ordered by the aggregated rating on each entry. There is no editorial shortlist, and nothing on this page is paid: no sponsored placement runs on alternatives pages and the order cannot be bought. Softwr has not used these products.
- Where can I compare Postscript against one of these directly?
- Every alternative below has a side-by-side page against Postscript covering price, platforms, features and what each one is used for. Those pages read the full record for both products rather than the summary shown here.
- Does this list cover every marketing tool?
- No. It covers what this directory holds in the Marketing category, 22 tools beside Postscript. The category page lists the rest of the catalogue as it grows.