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Surveys · head to head

Google Forms vs Postscript

Google Forms logo

Google Forms

Surveys

Survey tool bundled with Google Workspace that cannot be disabled separately from Drive and Docs

From
Free
Free plan
Yes
Full reviewWebsite
Postscript logo

Postscript

Marketing

SMS marketing built for Shopify merchants, with carrier fees billed on top of message rates

From
$49/month
Free plan
No
Full reviewWebsite

The short version

  • Only Google Forms has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Forms forms has no service toggle of its own and is governed by the Drive and Docs service, so an administrator cannot disable it for an organisational unit without also disabling Docs, Sheets, Slides and Drive for those same users.; Postscript carrier pass-through fees are billed on top of the per-message rate, roughly $0.00418 per SMS and $0.00841 per MMS in the United States, and are routinely missing from the cost comparisons buyers build.
  • They diverge on capability: Google Forms covers Bundled with every Workspace edition, Postscript covers Shopify segmentation.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Google Forms and Postscript actually diverge.

Attributes where Google Forms and Postscript differ
AttributeGoogle FormsPostscript
Starting priceFree$49/month
Pricing modelIncluded with Google Workspace, not sold separatelyPer month plus per message sent
Free tierYesNo
PlatformsWeb, iOS, AndroidWeb, iOS
CategorySurveysMarketing

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Forms

  • Bundled with every Workspace edition
  • Linked Sheets responses
  • Per-unit external sharing controls
  • Auto-close
  • Gemini assistance
  • Locked mode quizzes

Only in Postscript

  • Shopify segmentation
  • Automated flows
  • Subscriber acquisition
  • Two-way conversations
  • MMS campaigns
  • Revenue attribution
  • Headless SDK
  • Usage-based tiers

What people use each for

The jobs each tool is most often brought in to do.

Google Forms

  • Schools and universities running quizzes and collecting coursework where Workspace is already the standardnot Postscript
  • Internal data collection that must land in a Google Sheet for onward analysis without any export stepnot Postscript
  • Organisations that want a form tool with zero incremental cost and no procurement conversationnot Postscript
  • Simple public surveys where no respondent sign-in is required and no file uploads are involvednot Postscript

Postscript

  • A Shopify direct-to-consumer brand that wants abandoned cart recovery by text rather than another email in an ignored inboxnot Google Forms
  • A brand running a product drop where a timed broadcast to an opted-in list is the whole launch mechanismnot Google Forms
  • A merchant segmenting by past purchase and variant to send replenishment reminders at the right intervalnot Google Forms
  • A store on headless Shopify or a custom stack that still wants SMS built on order data through the SDKnot Google Forms

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Forms

  • Forms has no service toggle of its own and is governed by the Drive and Docs service, so an administrator cannot disable it for an organisational unit without also disabling Docs, Sheets, Slides and Drive for those same users.
  • Data Regions covers Forms only for data at rest and not during processing, Business Starter gets no data regions at all, and Forms is excluded from client-side encryption and unmentioned in Assured Controls, so the residency guarantees are weaker than for Gmail or Drive.
  • Google Vault has no Forms-specific retention rule, hold or export, reaching forms only as Drive files, which means survey responses are reliably retainable only when they are routed to a linked Google Sheet.
  • Adding a file upload question requires every respondent to sign in to a Google account, which destroys anonymity and excludes anyone without one, and uploaded files consume the form owner personal Drive quota rather than an organisational pool.
  • File uploads are disabled when a form lives in a shared drive, so the ownership pattern that survives a staff departure and the upload feature are mutually exclusive, and a deleted owner Drive files are recoverable for only twenty days.

Postscript

  • Carrier pass-through fees are billed on top of the per-message rate, roughly $0.00418 per SMS and $0.00841 per MMS in the United States, and are routinely missing from the cost comparisons buyers build.
  • The cheapest per-message rates require the $500 a month plan, so a small sender pays more than double the headline low rate per text.
  • The $0 Starter plan carries a $49 minimum monthly spend, so it is not a free tier and quiet months still generate a bill.
  • US SMS marketing carries real legal exposure under consent, quiet hours and carrier registration rules, and the compliance obligation sits with the merchant, not the platform.
  • It is SMS and MMS only, so email, push and on-site messaging live in a separate tool and audience suppression between the two has to be managed across systems.

Pricing, plan by plan

Google Forms

Free
  • Personal Google accountFree
    • Free with any personal Google account
    • 300 pieces of content per form, counting questions, descriptions, images and videos
    • 75 sections per form
  • Google Workspace Business Starter$undefined/year
    • Included in the subscription price, not sold separately
    • No data regions coverage at all at this tier
    • Forms governed by the Drive and Docs service toggle
  • Business Standard, Business Plus, Frontline Standard, Education Standard, Enterprise Essentials$undefined/year
    • Included in the subscription price, not sold separately
    • Fundamental data regions, one organisation-wide at-rest policy
    • Forms covered at rest only, not during processing
  • Frontline Plus, Enterprise Plus, or the Data Regions add-on$undefined/year
    • Included in the subscription price, not sold separately
    • Enterprise data regions with per-unit and per-group policies
    • Forms still excluded from client-side encryption and unnamed in Assured Controls

Postscript

$49/month
  • Starter$49/month
    • $0 base fee but a $49 minimum monthly spend
    • SMS at $0.015 and MMS at $0.045 per message
    • Campaigns, automations, acquisition tools and analytics
  • Growth$100/month
    • Lower per-message rates than Starter
    • Full campaign and automation feature set
    • No contract required
  • Professional$500/month
    • Rates falling towards $0.007 SMS and $0.024 MMS
    • Suited to high-volume senders
    • Upgrade or downgrade at any time
  • Enterprise$undefined/month
    • Custom pricing on a contract
    • Negotiated message rates and support terms

Which should you pick?

Choose Google Forms if

  • You need bundled with every workspace edition.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want linked sheets responses.
Google Forms review

Choose Postscript if

  • You need shopify segmentation.
  • You work on Web, iOS.
  • You also want automated flows.
Postscript review

Questions people ask

Is Google Forms or Postscript better?
Neither clearly leads. Google Forms starts at Free and Postscript at $49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Forms or Postscript?
Google Forms has a free tier; the other does not. Paid plans start at Free for Google Forms and $49/month for Postscript.
Does Google Forms or Postscript run on more platforms?
Google Forms runs on Web, iOS, Android. Postscript runs on Web, iOS.
Can I use Google Forms for free?
Yes. Google Forms has a free tier, so you can try it without paying. Postscript starts at $49/month.
What is Google Forms best used for?
Google Forms is most often used for schools and universities running quizzes and collecting coursework where workspace is already the standard, internal data collection that must land in a google sheet for onward analysis without any export step, organisations that want a form tool with zero incremental cost and no procurement conversation, simple public surveys where no respondent sign-in is required and no file uploads are involved. Of those, schools and universities running quizzes and collecting coursework where workspace is already the standard and internal data collection that must land in a google sheet for onward analysis without any export step are not what Postscript is typically brought in for.
What can Google Forms do that Postscript cannot?
Google Forms covers Bundled with every Workspace edition, Linked Sheets responses, Per-unit external sharing controls, Auto-close. Postscript covers Shopify segmentation, Automated flows, Subscriber acquisition, Two-way conversations.

Answered from the vendors’ own pages

Google Forms: Can I buy Google Forms separately?

No. It is bundled with Drive and the Docs editors in every Workspace edition and is free with a personal Google account. There is no standalone SKU.

Postscript: Is Postscript only for Shopify?

It is built for Shopify and that is where its segmentation advantage lies, but headless and non-Shopify stores are supported through an SDK with more setup work.

Google Forms: How many responses can one form take?

Google publishes no limit. The practical ceiling is the linked Google Sheet at ten million cells. The documented 300 figure is pieces of content per form, not questions and not responses.

Postscript: What is the real cost per text?

The plan rate plus carrier fees. On Starter that is about $0.015 plus roughly $0.00418 in US carrier fees per SMS, so budget close to two cents a message before discounts.

Google Forms: Can I turn Forms off but keep Drive?

No. Forms is controlled by the Drive and Docs service toggle. You can restrict external sharing of forms per organisational unit, but you cannot disable Forms alone.

Postscript: Is the Starter plan free?

No. The base fee is $0 but there is a $49 minimum monthly spend, so it functions as a $49 floor.

Google Forms: Are responses covered by Vault?

Only as Drive files. There is no Forms-specific hold or export, so route responses to a linked Sheet if they need to be retained or produced in discovery.

Postscript: Do I need a contract?

No. Contracts are offered but not required, and plans can be moved up or down at any time under usage-based billing.

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