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Webinars · head to head

Panopto vs Supermetrics

Panopto logo

Panopto

Webinars

Video management and live streaming platform for enterprises

From
On request
Rated
-
Full reviewWebsite
Supermetrics logo

Supermetrics

Marketing

Bring all your marketing data into one place

From
€49/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Panopto no price list is published, and the vendor states there are no tiers at all; Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • They diverge on capability: Panopto covers Video management, Supermetrics covers Multi-source data connectors.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Panopto and Supermetrics actually diverge.

Attributes where Panopto and Supermetrics differ
AttributePanoptoSupermetrics
Starting priceOn request€49/month
PlatformsWindows, Mac, IOS, Android, WebWeb, Google-sheets, Data-studio, Excel, Api
CategoryWebinarsMarketing
Founded20072010

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Panopto

  • Video management
  • Live streaming
  • Recording
  • Search
  • Analytics
  • Microsoft 365
  • Canvas
  • Blackboard

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Data transformation
  • Visualization

Both cover

  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Panopto

  • Recording, hosting and searching lecture and training videonot Supermetrics
  • Integrating video libraries with learning management systemsnot Supermetrics

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Panopto
  • Loading advertising data into BigQuery or Snowflake for reportingnot Panopto
  • Automating recurring client marketing reports at an agencynot Panopto

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Panopto

  • No price list is published, and the vendor states there are no tiers at all
  • Cost depends on user count, integrations, add ons and deployment model, so several negotiated variables set the figure
  • Four capabilities are separately priced add ons on top of any quote
  • Every route to a figure is a demo or a conversation with sales

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Pricing, plan by plan

Panopto

On request
  • Professional$500/month
    • Video storage
    • Basic features
  • Business$1000/month
    • Live streaming
    • Analytics
  • Enterprise$2500/month
    • Custom solutions
    • Dedicated support

Supermetrics

€49/month
  • Starter$49/month
    • 1 core destination
    • 3 data sources
    • 1 user
  • Growth$199/month
    • 1 core destination
    • 7 data sources
    • 2 users
  • Pro$499/month
    • 1 core destination
    • 10 data sources
    • 3 users

Which should you pick?

Choose Panopto if

  • You need video management.
  • You work on Windows, Mac, IOS, Android, Web.
  • You also want live streaming.
Panopto review

Choose Supermetrics if

  • You need multi-source data connectors.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Questions people ask

Is Panopto or Supermetrics better?
Neither clearly leads. Panopto starts at On request and Supermetrics at €49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Panopto or Supermetrics?
Panopto starts at On request and Supermetrics at €49/month.
Does Panopto or Supermetrics run on more platforms?
Panopto runs on Windows, Mac, IOS, Android, Web. Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api.
What is Panopto best used for?
Panopto is most often used for recording, hosting and searching lecture and training video, integrating video libraries with learning management systems. Of those, recording, hosting and searching lecture and training video and integrating video libraries with learning management systems are not what Supermetrics is typically brought in for.
What can Panopto do that Supermetrics cannot?
Panopto covers Video management, Live streaming, Recording, Search. Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending. Both handle Salesforce.

Answered from the vendors’ own pages

Panopto: How much does Panopto cost?

Panopto does not publish pricing rates. Instead, each organization receives a custom quote based on unique factors including the number of users, storage needs, integrations required, and deployment model.

Source
Supermetrics: How much does Supermetrics cost?

Supermetrics offers three subscription plans: Starter at EUR 49 per month, Growth at EUR 199 per month, and Pro at EUR 499 per month. Annual billing provides a 20% discount. Enterprise plans require a custom quote.

Source
Panopto: What is included in Panopto's base enterprise plan?

The base enterprise plan includes enterprise-scale storage, AI capabilities like search and auto-captions, content creation tools, security and compliance features, LMS integrations, and dedicated implementation support.

Source
Supermetrics: Can I add extra users or data sources to my Supermetrics plan?

Yes, additional features are available for all plans. Additional users cost EUR 29 to EUR 124 per month depending on plan tier, and additional data sources cost EUR 29 to EUR 37 per month. Additional destinations and ad accounts also carry separate monthly fees.

Source
Panopto: Does Panopto offer a free trial?

Panopto offers free product demonstrations for prospective customers, with pricing discussions typically conducted through direct contact with their sales team.

Source
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