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Marketing · head to head

Fathom Analytics vs Panopto

Fathom Analytics logo

Fathom Analytics

Marketing

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite
Panopto logo

Panopto

Webinars

Video management and live streaming platform for enterprises

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Fathom Analytics there is no free tier, only a 7 day trial; Panopto no price list is published, and the vendor states there are no tiers at all
  • They diverge on capability: Fathom Analytics covers Page view tracking, Panopto covers Video management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Fathom Analytics and Panopto actually diverge.

Attributes where Fathom Analytics and Panopto differ
AttributeFathom AnalyticsPanopto
Starting price$14/monthOn request
PlatformsWebWindows, Mac, IOS, Android, Web
CategoryMarketingWebinars
Founded20142007

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • 20+ languages language support

Only in Panopto

  • Video management
  • Live streaming
  • Recording
  • Search
  • Analytics
  • Microsoft 365
  • Canvas
  • Blackboard

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Panopto
  • A lightweight Google Analytics replacementnot Panopto
  • Tracking many sites from one accountnot Panopto
  • Long-term historical reporting while subscribednot Panopto

Panopto

  • Recording, hosting and searching lecture and training videonot Fathom Analytics
  • Integrating video libraries with learning management systemsnot Fathom Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Panopto

  • No price list is published, and the vendor states there are no tiers at all
  • Cost depends on user count, integrations, add ons and deployment model, so several negotiated variables set the figure
  • Four capabilities are separately priced add ons on top of any quote
  • Every route to a figure is a demo or a conversation with sales

Pricing, plan by plan

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Panopto

On request
  • Professional$500/month
    • Video storage
    • Basic features
  • Business$1000/month
    • Live streaming
    • Analytics
  • Enterprise$2500/month
    • Custom solutions
    • Dedicated support

Which should you pick?

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Choose Panopto if

  • You need video management.
  • You work on Windows, Mac, IOS, Android, Web.
  • You also want live streaming.
Panopto review

Questions people ask

Is Fathom Analytics or Panopto better?
Neither clearly leads. Fathom Analytics starts at $14/month and Panopto at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fathom Analytics or Panopto?
Fathom Analytics starts at $14/month and Panopto at On request.
Does Fathom Analytics or Panopto run on more platforms?
Fathom Analytics runs on Web. Panopto runs on Windows, Mac, IOS, Android, Web.
What is Fathom Analytics best used for?
Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what Panopto is typically brought in for.
What can Fathom Analytics do that Panopto cannot?
Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Panopto covers Video management, Live streaming, Recording, Search. Both handle Web support.

Answered from the vendors’ own pages

Fathom Analytics: How much does Fathom Analytics cost?

Fathom's entry-level plan costs $45/month for up to 500,000 pageviews. Higher volume tiers exist (1M, 2M, 10M, 25M+ pageviews) with custom pricing. Yearly billing provides 2 months free.

Source
Panopto: How much does Panopto cost?

Panopto does not publish pricing rates. Instead, each organization receives a custom quote based on unique factors including the number of users, storage needs, integrations required, and deployment model.

Source
Fathom Analytics: Is there a free trial for Fathom Analytics?

Yes, Fathom offers a 7-day free trial. There is no free tier after the trial ends.

Source
Panopto: What is included in Panopto's base enterprise plan?

The base enterprise plan includes enterprise-scale storage, AI capabilities like search and auto-captions, content creation tools, security and compliance features, LMS integrations, and dedicated implementation support.

Source
Fathom Analytics: What happens if my pageviews exceed my plan limit?

Fathom handles usage overage graciously, only upgrading your plan after two consecutive months over your limit. There are no immediate overage charges.

Source
Panopto: Does Panopto offer a free trial?

Panopto offers free product demonstrations for prospective customers, with pricing discussions typically conducted through direct contact with their sales team.

Source
Fathom Analytics: Can I add extra sites to my Fathom plan?

Yes, extra sites cost $10/month per 50-site pack, or $100/year (which includes two months free). All plans include a minimum of 50 included sites.

Source
Fathom Analytics: Can I cancel Fathom without a long contract?

Yes, there are no contracts and cancellation is flexible. Fathom does not lock customers into agreements.

Source
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