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Webinars · head to head

Panopto vs Whatagraph

Panopto logo

Panopto

Webinars

Video management and live streaming platform for enterprises

From
On request
Rated
-
Full reviewWebsite
Whatagraph logo

Whatagraph

Marketing

Automated marketing reporting and analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Whatagraph has a free tier, so it costs nothing to try first.
  • Each has a real cost: Panopto no price list is published, and the vendor states there are no tiers at all; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • They diverge on capability: Panopto covers Video management, Whatagraph covers Automated reporting.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Panopto and Whatagraph actually diverge.

Attributes where Panopto and Whatagraph differ
AttributePanoptoWhatagraph
Starting priceOn requestFree
Free tierNoYes
PlatformsWindows, Mac, IOS, Android, WebWeb, Mobile, Api
CategoryWebinarsMarketing
Founded20072016

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Panopto

  • Video management
  • Live streaming
  • Recording
  • Search
  • Analytics
  • Microsoft 365
  • Canvas
  • Blackboard

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

What people use each for

The jobs each tool is most often brought in to do.

Panopto

  • Recording, hosting and searching lecture and training videonot Whatagraph
  • Integrating video libraries with learning management systemsnot Whatagraph

Whatagraph

  • Automated client marketing reports for agenciesnot Panopto
  • Blending data from multiple ad platforms into one dashboardnot Panopto
  • White-labelled reporting under an agency's own brandingnot Panopto

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Panopto

  • No price list is published, and the vendor states there are no tiers at all
  • Cost depends on user count, integrations, add ons and deployment model, so several negotiated variables set the figure
  • Four capabilities are separately priced add ons on top of any quote
  • Every route to a figure is a demo or a conversation with sales

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Pricing, plan by plan

Panopto

On request
  • Professional$500/month
    • Video storage
    • Basic features
  • Business$1000/month
    • Live streaming
    • Analytics
  • Enterprise$2500/month
    • Custom solutions
    • Dedicated support

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Which should you pick?

Choose Panopto if

  • You need video management.
  • You work on Windows, Mac, IOS, Android, Web.
  • You also want live streaming.
Panopto review

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Questions people ask

Is Panopto or Whatagraph better?
Neither clearly leads. Panopto starts at On request and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Panopto or Whatagraph?
Whatagraph has a free tier; the other does not. Paid plans start at On request for Panopto and Free for Whatagraph.
Does Panopto or Whatagraph run on more platforms?
Panopto runs on Windows, Mac, IOS, Android, Web. Whatagraph runs on Web, Mobile, Api.
Can I use Whatagraph for free?
Yes. Whatagraph has a free tier, so you can try it without paying. Panopto starts at On request.
What is Panopto best used for?
Panopto is most often used for recording, hosting and searching lecture and training video, integrating video libraries with learning management systems. Of those, recording, hosting and searching lecture and training video and integrating video libraries with learning management systems are not what Whatagraph is typically brought in for.
What can Panopto do that Whatagraph cannot?
Panopto covers Video management, Live streaming, Recording, Search. Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization.

Answered from the vendors’ own pages

Panopto: How much does Panopto cost?

Panopto does not publish pricing rates. Instead, each organization receives a custom quote based on unique factors including the number of users, storage needs, integrations required, and deployment model.

Source
Whatagraph: What is the starting price for Whatagraph's Max plan?

The Max plan starts at 699 euros per month when billed annually.

Source
Panopto: What is included in Panopto's base enterprise plan?

The base enterprise plan includes enterprise-scale storage, AI capabilities like search and auto-captions, content creation tools, security and compliance features, LMS integrations, and dedicated implementation support.

Source
Whatagraph: Do Whatagraph plans limit the number of users or reports?

No, both the Max and Prime plans include unlimited users and unlimited reports.

Source
Panopto: Does Panopto offer a free trial?

Panopto offers free product demonstrations for prospective customers, with pricing discussions typically conducted through direct contact with their sales team.

Source
Whatagraph: What is a 'source credit' in Whatagraph pricing?

One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.

Source
Whatagraph: What's included in both Whatagraph plans?

Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.

Source
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