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Webinars · head to head

Anchorfree vs Supermetrics

A

Anchorfree

Webinars

Platform for hosting and distributing live events

From
Free
Rated
-
Full reviewWebsite
Supermetrics logo

Supermetrics

Marketing

Bring all your marketing data into one place

From
€49/month
Rated
-
Full reviewWebsite

The short version

  • Only Anchorfree has a free tier, so it costs nothing to try first.
  • Each has a real cost: Anchorfree the vendor's own domain (anchorfree.com), as captured by the Internet Archive on 11 January 2023, redirects to and displays the Pango Group corporate site, stating Pango Group is owned and operated by Aura and describes itself as a portfolio of consumer security brands; AnchorFree's original product (Hotspot Shield) survives only under the Pango/Aura ownership structure, confirming the acquisition in the vendor's own words rather than a third party account; Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • They diverge on capability: Anchorfree covers Live streaming, Supermetrics covers Multi-source data connectors.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Anchorfree and Supermetrics actually diverge.

Attributes where Anchorfree and Supermetrics differ
AttributeAnchorfreeSupermetrics
Starting priceFree€49/month
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWebWeb, Google-sheets, Data-studio, Excel, Api
CategoryWebinarsMarketing
Founded20172010

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Anchorfree

  • Live streaming
  • Audience management
  • Recording
  • Analytics
  • Multi-platform delivery
  • YouTube
  • Facebook
  • Twitch

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Data transformation
  • Visualization

What people use each for

The jobs each tool is most often brought in to do.

Anchorfree

  • Professional Worknot Supermetrics
  • Content Creationnot Supermetrics

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Anchorfree
  • Loading advertising data into BigQuery or Snowflake for reportingnot Anchorfree
  • Automating recurring client marketing reports at an agencynot Anchorfree

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Anchorfree

  • The vendor's own domain (anchorfree.com), as captured by the Internet Archive on 11 January 2023, redirects to and displays the Pango Group corporate site, stating Pango Group is owned and operated by Aura and describes itself as a portfolio of consumer security brands; AnchorFree's original product (Hotspot Shield) survives only under the Pango/Aura ownership structure, confirming the acquisition in the vendor's own words rather than a third party account

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Pricing, plan by plan

Anchorfree

Free
  • FreeFree
    • Basic streaming
    • Limited audience
  • Professional$49/month
    • Advanced features
    • Larger audience
  • Enterprise$199/month
    • Custom solutions
    • Premium support

Supermetrics

€49/month
  • Starter$49/month
    • 1 core destination
    • 3 data sources
    • 1 user
  • Growth$199/month
    • 1 core destination
    • 7 data sources
    • 2 users
  • Pro$499/month
    • 1 core destination
    • 10 data sources
    • 3 users

Which should you pick?

Choose Anchorfree if

  • You need live streaming.
  • You want to start without paying.
  • You also want audience management.
Anchorfree review

Choose Supermetrics if

  • You need multi-source data connectors.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Questions people ask

Is Anchorfree or Supermetrics better?
Neither clearly leads. Anchorfree starts at Free and Supermetrics at €49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Anchorfree or Supermetrics?
Anchorfree has a free tier; the other does not. Paid plans start at Free for Anchorfree and €49/month for Supermetrics.
Does Anchorfree or Supermetrics run on more platforms?
Anchorfree runs on Web. Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api.
Can I use Anchorfree for free?
Yes. Anchorfree has a free tier, so you can try it without paying. Supermetrics starts at €49/month.
What is Anchorfree best used for?
Anchorfree is most often used for professional work, content creation. Of those, professional work and content creation are not what Supermetrics is typically brought in for.
What can Anchorfree do that Supermetrics cannot?
Anchorfree covers Live streaming, Audience management, Recording, Analytics. Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending.

Answered from the vendors’ own pages

Supermetrics: How much does Supermetrics cost?

Supermetrics offers three subscription plans: Starter at EUR 49 per month, Growth at EUR 199 per month, and Pro at EUR 499 per month. Annual billing provides a 20% discount. Enterprise plans require a custom quote.

Source
Supermetrics: Can I add extra users or data sources to my Supermetrics plan?

Yes, additional features are available for all plans. Additional users cost EUR 29 to EUR 124 per month depending on plan tier, and additional data sources cost EUR 29 to EUR 37 per month. Additional destinations and ad accounts also carry separate monthly fees.

Source
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