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Webinars · head to head

Intrado Virtual Events vs Supermetrics

Intrado Virtual Events logo

Intrado Virtual Events

Webinars

Enterprise virtual events and webinar platform

From
On request
Rated
-
Full reviewWebsite
Supermetrics logo

Supermetrics

Marketing

Bring all your marketing data into one place

From
€49/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Intrado Virtual Events no pricing information published for virtual events platform; Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • They diverge on capability: Intrado Virtual Events covers Networking tools, Supermetrics covers Multi-source data connectors.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Intrado Virtual Events and Supermetrics actually diverge.

Attributes where Intrado Virtual Events and Supermetrics differ
AttributeIntrado Virtual EventsSupermetrics
Starting priceOn request€49/month
PlatformsWindows, Mac, IOS, Android, WebWeb, Google-sheets, Data-studio, Excel, Api
CategoryWebinarsMarketing
Founded19972010

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Intrado Virtual Events

  • Networking tools
  • Sponsor management
  • Multi-track sessions
  • Analytics
  • Recording
  • Marketo
  • Adobe Analytics
  • Windows support

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Data transformation
  • Visualization

Both cover

  • Salesforce
  • HubSpot

What people use each for

The jobs each tool is most often brought in to do.

Intrado Virtual Events

  • Professional Worknot Supermetrics
  • Content Creationnot Supermetrics

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Intrado Virtual Events
  • Loading advertising data into BigQuery or Snowflake for reportingnot Intrado Virtual Events
  • Automating recurring client marketing reports at an agencynot Intrado Virtual Events

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Intrado Virtual Events

  • no pricing information published for virtual events platform

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Pricing, plan by plan

Intrado Virtual Events

On request
  • Standard$1000/month
    • Event management
    • Basic features
  • Professional$2500/month
    • Advanced features
    • Networking
  • Enterprise$5000/month
    • Custom solutions
    • Dedicated support

Supermetrics

€49/month
  • Starter$49/month
    • 1 core destination
    • 3 data sources
    • 1 user
  • Growth$199/month
    • 1 core destination
    • 7 data sources
    • 2 users
  • Pro$499/month
    • 1 core destination
    • 10 data sources
    • 3 users

Which should you pick?

Choose Intrado Virtual Events if

  • You need networking tools.
  • You work on Windows, Mac, IOS, Android, Web.
  • You also want sponsor management.
Intrado Virtual Events review

Choose Supermetrics if

  • You need multi-source data connectors.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Questions people ask

Is Intrado Virtual Events or Supermetrics better?
Neither clearly leads. Intrado Virtual Events starts at On request and Supermetrics at €49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Intrado Virtual Events or Supermetrics?
Intrado Virtual Events starts at On request and Supermetrics at €49/month.
Does Intrado Virtual Events or Supermetrics run on more platforms?
Intrado Virtual Events runs on Windows, Mac, IOS, Android, Web. Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api.
What is Intrado Virtual Events best used for?
Intrado Virtual Events is most often used for professional work, content creation. Of those, professional work and content creation are not what Supermetrics is typically brought in for.
What can Intrado Virtual Events do that Supermetrics cannot?
Intrado Virtual Events covers Networking tools, Sponsor management, Multi-track sessions, Analytics. Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending. Both handle Salesforce, HubSpot.

Answered from the vendors’ own pages

Intrado Virtual Events: What is Intrado's pricing for virtual events?

Intrado does not publish pricing information for virtual events on their website. Their main focus appears to be on emergency communication solutions. Contact Intrado directly for virtual events pricing.

Source
Supermetrics: How much does Supermetrics cost?

Supermetrics offers three subscription plans: Starter at EUR 49 per month, Growth at EUR 199 per month, and Pro at EUR 499 per month. Annual billing provides a 20% discount. Enterprise plans require a custom quote.

Source
Supermetrics: Can I add extra users or data sources to my Supermetrics plan?

Yes, additional features are available for all plans. Additional users cost EUR 29 to EUR 124 per month depending on plan tier, and additional data sources cost EUR 29 to EUR 37 per month. Additional destinations and ad accounts also carry separate monthly fees.

Source
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