Software · head to head
Optimizely vs Crazy Egg
The short version
- Each has a real cost: Optimizely no pricing is published and no minimum is stated; Crazy Egg the Starter plan at $29 a month covers 5,000 pageviews and 50 snapshots, which a modest site exhausts quickly
- They diverge on capability: Optimizely covers A/B testing, Crazy Egg covers Heatmaps.
Where they differ
Only the attributes on which Optimizely and Crazy Egg actually diverge.
| Attribute | Optimizely | Crazy Egg |
|---|---|---|
| Starting price | $10000/year | $29/month |
| Pricing model | quote | Unknown |
| Platforms | Web, Mobile | Web, API |
| Founded | 2010 | 2006 |
Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Optimizely
- A/B testing
- Multivariate testing
- Personalization
- Feature management
- Analytics
- Adobe Analytics
- SOC2
- ISO27001
Only in Crazy Egg
- Heatmaps
- Scrollmaps
- Confetti Reports
- A/B Testing
- Session Recordings
- Shopify
- WordPress
- Squarespace
Both cover
- Google Analytics
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Optimizely
- A/B testing and experimentation across web and product experiencesnot Crazy Egg
- Feature flagging and personalisation for digital productsnot Crazy Egg
Crazy Egg
- Click, scroll and move heatmaps on a pagenot Optimizely
- Session recordings to see where visitors strugglenot Optimizely
- A/B testing page variantsnot Optimizely
- Snapshot reports comparing behaviour over timenot Optimizely
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Optimizely
- No pricing is published and no minimum is stated
- Every plan is individually packaged, so no two quotes are necessarily comparable
- Reaching a figure requires a demo or sales conversation
Crazy Egg
- The Starter plan at $29 a month covers 5,000 pageviews and 50 snapshots, which a modest site exhausts quickly
- All plans are billed annually rather than monthly
- There is no free tier, only a trial
- Reaching 500,000 pageviews means the Pro plan at $249 a month
Pricing, plan by plan
Optimizely
$10000/year- Enterprise$undefined/year
- A/B testing
- Personalization
- Feature management
Crazy Egg
$29/monthNo published plan breakdown. See the Crazy Egg review.
Which should you pick?
Choose Optimizely if
- You need a/b testing.
- You work on Web, Mobile.
- You also want multivariate testing.
Questions people ask
- Is Optimizely or Crazy Egg better?
- Neither clearly leads. Optimizely starts at $10000/year and Crazy Egg at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Optimizely or Crazy Egg?
- Optimizely starts at $10000/year and Crazy Egg at $29/month.
- Does Optimizely or Crazy Egg run on more platforms?
- Optimizely runs on Web, Mobile. Crazy Egg runs on Web, API.
- What is Optimizely best used for?
- Optimizely is most often used for a/b testing and experimentation across web and product experiences, feature flagging and personalisation for digital products. Of those, a/b testing and experimentation across web and product experiences and feature flagging and personalisation for digital products are not what Crazy Egg is typically brought in for.
- What can Optimizely do that Crazy Egg cannot?
- Optimizely covers A/B testing, Multivariate testing, Personalization, Feature management. Crazy Egg covers Heatmaps, Scrollmaps, Confetti Reports, A/B Testing. Both handle Google Analytics, Web support.
Answered from the vendors’ own pages
Crazy Egg: How is Crazy Egg priced?
Crazy Egg starts at $29/month for 5,000 tracked pageviews and 50 recordings. Pricing scales to $599/month for Enterprise tier. A/B testing available from $99 plan up. Annual billing required with no monthly option. 30-day free trial available.
SourceCrazy Egg: What features does Crazy Egg include?
Crazy Egg provides heatmaps showing user clicks and scrolls, session recordings, A/B testing from the Plus tier up, and unlimited domains and team members across all plans.
SourceCrazy Egg: Does Crazy Egg offer a free trial?
Yes, Crazy Egg offers a 30-day free trial for all new users to test heatmaps and session recordings before committing to a paid plan.
Source