Optimizely vs Crazy Egg
A comprehensive head-to-head comparison of two leading marketing & analytics solutions in 2026. Compare features, pricing, ratings, and more to find the right fit.
Quick Verdict
Choose Optimizely if you need A/B testing and prefer comprehensive paid features. Choose Crazy Egg if you prioritize Heatmaps and want plans starting at $29/month. Optimizely has a higher user rating (4.4 vs 4.2).
Optimizely vs Crazy Egg: At a Glance
| Criteria | Optimizely | Crazy Egg |
|---|---|---|
| User Rating | 4.4 | 4.2 |
| Pricing | $10000/year | $29/month |
| Pricing Model | enterprise | subscription |
| Free Plan | ||
| Platforms | Web, Mobile | Web |
| Category | Marketing & Analytics | Marketing & Analytics |
| Founded | 2010 | 2006 |
Feature Comparison: Optimizely vs Crazy Egg
| Feature | Optimizely | Crazy Egg |
|---|---|---|
| A/B testing | ||
| Multivariate testing | ||
| Personalization | ||
| Feature management | ||
| Analytics | ||
| Google Analytics | ||
| Adobe Analytics | ||
| SOC2 | ||
| ISO27001 | ||
| Cloud deployment | ||
| Web support | ||
| Mobile support | ||
| Multiple languages language support | ||
| Heatmaps | ||
| Scrollmaps | ||
| Confetti Reports | ||
| A/B Testing | ||
| Session Recordings | ||
| Shopify | ||
| WordPress | ||
| Squarespace | ||
| HubSpot | ||
| Wix |
Optimizely vs Crazy Egg: Pricing Breakdown
Optimizely Pricing
Model: enterprise
- A/B testing
- Personalization
- Feature management
- Enterprise support
Crazy Egg Pricing
Model: subscription
- 30K Pageviews
- Heatmaps
- Recordings
- 75K Pageviews
- A/B Testing
- All Features
Pros and Cons
Optimizely
Pros
- Highly rated by users (4.4/5)
- Rich feature set with 13+ capabilities
- Strong A/B testing functionality
- Strong Multivariate testing functionality
Cons
- No free plan available
- May require time to learn advanced features
Crazy Egg
Pros
- Highly rated by users (4.2/5)
- Rich feature set with 12+ capabilities
- Strong Heatmaps functionality
- Strong Scrollmaps functionality
Cons
- No free plan available
- Limited platform support (Web only)
- May require time to learn advanced features
Who Should Use Optimizely vs Crazy Egg?
Choose Optimizely if you:
- Need A/B testing
- Have a budget of $10000/year+
- Work primarily on Web and Mobile
- Value Multivariate testing
Choose Crazy Egg if you:
- Need Heatmaps
- Have a budget of $29/month+
- Work primarily on Web
- Value Scrollmaps
Frequently Asked Questions: Optimizely vs Crazy Egg
Is Optimizely better than Crazy Egg?
It depends on your needs. Optimizely has a 4.4/5 user rating while Crazy Egg has 4.2/5. Optimizely excels in A/B testing and Multivariate testing, while Crazy Egg stands out with Heatmaps and Scrollmaps. Consider your budget ($10000/year vs $29/month), platform needs, and specific feature requirements.
Which is cheaper, Optimizely or Crazy Egg?
Optimizely starts at $10000/year. Crazy Egg starts at $29/month. Compare the specific plan features to determine the best value for your use case.
Can I use Optimizely and Crazy Egg together?
While both are marketing & analytics tools, some teams use complementary software together. Check each product's API and integration capabilities for compatibility. However, most users find that one solution covers their core marketing & analytics needs.
What are the main differences between Optimizely and Crazy Egg?
The key differences include: pricing model (enterprise vs subscription), platform support (Web, Mobile vs Web), and feature focus. Optimizely emphasizes A/B testing, Multivariate testing, Personalization while Crazy Egg focuses on Heatmaps, Scrollmaps, Confetti Reports. User ratings differ slightly: 4.4 vs 4.2 out of 5.
Ready to choose?
Explore detailed reviews, user ratings, and pricing for both Optimizely and Crazy Egg.