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Webinars · head to head

ON24 vs Optimizely

ON24 logo

ON24

Webinars

The digital engagement platform

From
$2000/month
Rated
-
Full reviewWebsite
Optimizely logo

Optimizely

Marketing

Digital experience optimization

From
$10000/year
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: ON24 the Internet Archive's capture of ON24's homepage on 1 January 2021 named five distinct platform tiers, Webcast Elite, Engagement Hub, Target, Intelligence, and Connect, but pointed visitors to a 'Find your pricing fit' quiz rather than publishing figures.; Optimizely no pricing is published and no minimum is stated
  • They diverge on capability: ON24 covers Live webinars, Optimizely covers A/B testing.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which ON24 and Optimizely actually diverge.

Attributes where ON24 and Optimizely differ
AttributeON24Optimizely
Starting price$2000/month$10000/year
Pricing modelsubscriptionquote
PlatformsWeb, Ios, AndroidWeb, Mobile
CategoryWebinarsMarketing
Founded19982010

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ON24

  • Live webinars
  • Virtual events
  • Engagement hub
  • AI-powered analytics
  • Content hubs
  • Salesforce
  • Marketo
  • Eloqua

Only in Optimizely

  • A/B testing
  • Multivariate testing
  • Personalization
  • Feature management
  • Analytics
  • Google Analytics
  • Adobe Analytics
  • SOC2

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

ON24

  • Event planningnot Optimizely
  • Ticket salesnot Optimizely
  • Attendee managementnot Optimizely
  • Virtual eventsnot Optimizely
  • Event marketingnot Optimizely

Optimizely

  • A/B testing and experimentation across web and product experiencesnot ON24
  • Feature flagging and personalisation for digital productsnot ON24

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ON24

  • The Internet Archive's capture of ON24's homepage on 1 January 2021 named five distinct platform tiers, Webcast Elite, Engagement Hub, Target, Intelligence, and Connect, but pointed visitors to a 'Find your pricing fit' quiz rather than publishing figures.

Optimizely

  • No pricing is published and no minimum is stated
  • Every plan is individually packaged, so no two quotes are necessarily comparable
  • Reaching a figure requires a demo or sales conversation

Pricing, plan by plan

ON24

$2000/month
  • Core$2000/month
    • Webinars
    • Engagement tools
    • Basic analytics
  • Professional$4000/month
    • Virtual events
    • Advanced analytics
    • Integrations
  • Enterprise$8000/month
    • Full platform
    • AI insights
    • Dedicated success manager

Optimizely

$10000/year
  • Enterprise$undefined/year
    • A/B testing
    • Personalization
    • Feature management

Which should you pick?

Choose ON24 if

  • You need live webinars.
  • You work on Web, Ios, Android.
  • You also want virtual events.
ON24 review

Choose Optimizely if

  • You need a/b testing.
  • You work on Web, Mobile.
  • You also want multivariate testing.
Optimizely review

Questions people ask

Is ON24 or Optimizely better?
Neither clearly leads. ON24 starts at $2000/month and Optimizely at $10000/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ON24 or Optimizely?
ON24 starts at $2000/month and Optimizely at $10000/year.
Does ON24 or Optimizely run on more platforms?
ON24 runs on Web, Ios, Android. Optimizely runs on Web, Mobile.
What is ON24 best used for?
ON24 is most often used for event planning, ticket sales, attendee management, virtual events. Of those, event planning and ticket sales are not what Optimizely is typically brought in for.
What can ON24 do that Optimizely cannot?
ON24 covers Live webinars, Virtual events, Engagement hub, AI-powered analytics. Optimizely covers A/B testing, Multivariate testing, Personalization, Feature management. Both handle Web support.

Answered from the vendors’ own pages

Optimizely: How much does Optimizely cost?

Optimizely does not publish pricing rates. The company states that every plan is individually packaged based on specific customer needs. Interested customers must request a demo or contact the sales team to receive customized pricing.

Source
Optimizely: What is the pricing model for Optimizely?

Optimizely uses a custom enterprise pricing model rather than published rate cards. Pricing is determined through direct consultation with the sales team based on the customer's digital needs and feature requirements.

Source
Optimizely: Is there a free trial of Optimizely?

Optimizely does not specify free trial availability on its website. Customers interested in exploring the platform are directed to request a demo through the company's website to discuss trial options.

Source
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