Softwr

Marketing · head to head

Optimizely vs WorkCast

Optimizely logo

Optimizely

Marketing

Digital experience optimization

From
$10000/year
Rated
-
Full reviewWebsite
WorkCast logo

WorkCast

Webinars

Enterprise webinar and virtual event platform for global reach

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Optimizely no pricing is published and no minimum is stated; WorkCast listed on UK G-Cloud 14, the WorkCast Corporation's own Virtual Events pricing document offers a 14-day free trial covering the Lite and Pro licence tiers of the WorkCast platform
  • They diverge on capability: Optimizely covers A/B testing, WorkCast covers Live webcasting.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Optimizely and WorkCast actually diverge.

Attributes where Optimizely and WorkCast differ
AttributeOptimizelyWorkCast
Starting price$10000/yearOn request
Pricing modelquotesubscription
PlatformsWeb, MobileWeb, IOS, Android
CategoryMarketingWebinars
Founded20102007

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Optimizely

  • A/B testing
  • Multivariate testing
  • Personalization
  • Feature management
  • Analytics
  • Google Analytics
  • Adobe Analytics
  • SOC2

Only in WorkCast

  • Live webcasting
  • On-demand content
  • Virtual events
  • Audience engagement
  • Multi-language support
  • Salesforce
  • Marketo
  • Eloqua

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Optimizely

  • A/B testing and experimentation across web and product experiencesnot WorkCast
  • Feature flagging and personalisation for digital productsnot WorkCast

WorkCast

  • Virtual Eventsnot Optimizely
  • Webinarsnot Optimizely
  • Webcastingnot Optimizely

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Optimizely

  • No pricing is published and no minimum is stated
  • Every plan is individually packaged, so no two quotes are necessarily comparable
  • Reaching a figure requires a demo or sales conversation

WorkCast

  • Listed on UK G-Cloud 14, the WorkCast Corporation's own Virtual Events pricing document offers a 14-day free trial covering the Lite and Pro licence tiers of the WorkCast platform

Pricing, plan by plan

Optimizely

$10000/year
  • Enterprise$undefined/year
    • A/B testing
    • Personalization
    • Feature management

WorkCast

On request
  • Professional$499/month
    • Up to 500 attendees
    • Custom branding
    • Analytics dashboard
  • Business$999/month
    • Up to 2000 attendees
    • Multi-language support
    • Priority support
  • Enterprise$2499/month
    • Unlimited attendees
    • Dedicated success manager
    • Custom integrations

Which should you pick?

Choose Optimizely if

  • You need a/b testing.
  • You work on Web, Mobile.
  • You also want multivariate testing.
Optimizely review

Choose WorkCast if

  • You need live webcasting.
  • You work on Web, IOS, Android.
  • You also want on-demand content.
WorkCast review

Questions people ask

Is Optimizely or WorkCast better?
Neither clearly leads. Optimizely starts at $10000/year and WorkCast at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Optimizely or WorkCast?
Optimizely starts at $10000/year and WorkCast at On request.
Does Optimizely or WorkCast run on more platforms?
Optimizely runs on Web, Mobile. WorkCast runs on Web, IOS, Android.
What is Optimizely best used for?
Optimizely is most often used for a/b testing and experimentation across web and product experiences, feature flagging and personalisation for digital products. Of those, a/b testing and experimentation across web and product experiences and feature flagging and personalisation for digital products are not what WorkCast is typically brought in for.
What can Optimizely do that WorkCast cannot?
Optimizely covers A/B testing, Multivariate testing, Personalization, Feature management. WorkCast covers Live webcasting, On-demand content, Virtual events, Audience engagement. Both handle Web support.

Answered from the vendors’ own pages

Optimizely: How much does Optimizely cost?

Optimizely does not publish pricing rates. The company states that every plan is individually packaged based on specific customer needs. Interested customers must request a demo or contact the sales team to receive customized pricing.

Source
WorkCast: What are the base pricing tiers for Workcast?

Workcast's Business Plan starts at £95 per month with 2 users and up to 1,000 registrations per month. Business Pro is available on request for 5 users, and Enterprise plans are custom-priced based on your requirements.

Source
Optimizely: What is the pricing model for Optimizely?

Optimizely uses a custom enterprise pricing model rather than published rate cards. Pricing is determined through direct consultation with the sales team based on the customer's digital needs and feature requirements.

Source
WorkCast: What is the contract length for Workcast subscriptions?

All plans require a 12-month subscription term, though monthly payment options are available within that commitment.

Source
Optimizely: Is there a free trial of Optimizely?

Optimizely does not specify free trial availability on its website. Customers interested in exploring the platform are directed to request a demo through the company's website to discuss trial options.

Source
WorkCast: Does Workcast offer a free trial?

Yes, Workcast provides a 14-day free trial that allows you to experiment with the platform before committing to a paid plan.

Source
WorkCast: What support do I get with my Workcast plan?

All plans include dedicated onboarding, self-service resources, a learning portal, and 24/5 live support. Enterprise customers receive a dedicated account manager with regular scheduled meetings.

Source
WorkCast: Is there a pay-as-you-go option for one-time webinars?

Yes, Workcast offers a pay-per-use managed service option for single webinars in addition to their subscription plans.

Source
Share

Related pages

More on Optimizely

More on WorkCast

Keep looking

Other head to heads