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Software · head to head

BigMarker vs ON24

BigMarker logo

BigMarker

Software

The webinar platform built for marketers

From
$99/month
Rated
-
Full reviewWebsite
ON24 logo

ON24

Software

The digital engagement platform

From
$2000/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: BigMarker no prices are published on any tier; all three require a quote; ON24 the Internet Archive's capture of ON24's homepage on 1 January 2021 named five distinct platform tiers, Webcast Elite, Engagement Hub, Target, Intelligence, and Connect, but pointed visitors to a 'Find your pricing fit' quiz rather than publishing figures.
  • They diverge on capability: BigMarker covers On-demand content, ON24 covers Virtual events.

Where they differ

Only the attributes on which BigMarker and ON24 actually diverge.

Attributes where BigMarker and ON24 differ
AttributeBigMarkerON24
Starting price$99/month$2000/month
Founded20101998

Identical on both: pricing model (subscription), free tier (No), platforms (Web, Ios, Android), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in BigMarker

  • On-demand content
  • Virtual summits
  • Engagement tools
  • Landing pages
  • Zapier
  • Mailchimp

Only in ON24

  • Virtual events
  • Engagement hub
  • AI-powered analytics
  • Content hubs
  • Eloqua
  • Adobe

Both cover

  • Live webinars
  • HubSpot
  • Marketo
  • Salesforce
  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

BigMarker

  • Live and on-demand webinars with chat, polls and Q&Anot ON24
  • Virtual events and conferences with breakout roomsnot ON24
  • Evergreen and simulive webinars that run without a presenternot ON24
  • Ticketed webinars with payment collectionnot ON24
  • White-labelled webinar experiences on the top tiernot ON24

ON24

  • Event planningnot BigMarker
  • Ticket salesnot BigMarker
  • Attendee managementnot BigMarker
  • Virtual eventsnot BigMarker
  • Event marketingnot BigMarker

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

BigMarker

  • No prices are published on any tier; all three require a quote
  • Host licences are capped by tier, at 1 on Basic, 4 on Enterprise and 6 on Enterprise+
  • Attendee ceilings gate the tiers, at 1,000 on Basic against 10,000 on Enterprise
  • SSO, multi-factor authentication, white-labelled domains and live captioning are Enterprise+ only
  • API access and breakout rooms require Enterprise

ON24

  • The Internet Archive's capture of ON24's homepage on 1 January 2021 named five distinct platform tiers, Webcast Elite, Engagement Hub, Target, Intelligence, and Connect, but pointed visitors to a 'Find your pricing fit' quiz rather than publishing figures.

Pricing, plan by plan

BigMarker

$99/month
  • Starter$99/month
    • Live webinars
    • 100 attendees
    • Basic features
  • Elite$299/month
    • 500 attendees
    • On-demand
    • Custom branding
  • Summit$999/month
    • Virtual summits
    • 10000 attendees
    • Full features

ON24

$2000/month
  • Core$2000/month
    • Webinars
    • Engagement tools
    • Basic analytics
  • Professional$4000/month
    • Virtual events
    • Advanced analytics
    • Integrations
  • Enterprise$8000/month
    • Full platform
    • AI insights
    • Dedicated success manager

Which should you pick?

Choose BigMarker if

  • You need on-demand content.
  • You work on Web, Ios, Android.
  • You also want virtual summits.
BigMarker review

Choose ON24 if

  • You need virtual events.
  • You work on Web, Ios, Android.
  • You also want engagement hub.
ON24 review

Questions people ask

Is BigMarker or ON24 better?
Neither clearly leads. BigMarker starts at $99/month and ON24 at $2000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, BigMarker or ON24?
BigMarker starts at $99/month and ON24 at $2000/month.
Does BigMarker or ON24 run on more platforms?
Both run on Web, Ios, Android, so platform support will not decide this one for you.
What is BigMarker best used for?
BigMarker is most often used for live and on-demand webinars with chat, polls and q&a, virtual events and conferences with breakout rooms, evergreen and simulive webinars that run without a presenter, ticketed webinars with payment collection. Of those, live and on-demand webinars with chat, polls and q&a and virtual events and conferences with breakout rooms are not what ON24 is typically brought in for.
What can BigMarker do that ON24 cannot?
BigMarker covers On-demand content, Virtual summits, Engagement tools, Landing pages. ON24 covers Virtual events, Engagement hub, AI-powered analytics, Content hubs. Both handle Live webinars, HubSpot, Marketo, Salesforce.
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