Softwr

Marketing · head to head

Hootsuite vs ON24

Hootsuite logo

Hootsuite

Marketing

Save time and grow on social media

From
$99/year
Rated
-
Full reviewWebsite
ON24 logo

ON24

Webinars

The digital engagement platform

From
$2000/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Hootsuite no free tier available; minimum cost is $99/user/year annually; ON24 the Internet Archive's capture of ON24's homepage on 1 January 2021 named five distinct platform tiers, Webcast Elite, Engagement Hub, Target, Intelligence, and Connect, but pointed visitors to a 'Find your pricing fit' quiz rather than publishing figures.
  • They diverge on capability: Hootsuite covers Content scheduling, ON24 covers Live webinars.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Hootsuite and ON24 actually diverge.

Attributes where Hootsuite and ON24 differ
AttributeHootsuiteON24
Starting price$99/year$2000/month
Pricing modelUnknownsubscription
PlatformsWebWeb, Ios, Android
CategoryMarketingWebinars
Founded20081998

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Hootsuite

  • Content scheduling
  • Social inbox
  • Content calendar
  • Analytics & reporting
  • Social listening
  • Team collaboration
  • Approval workflows
  • Bulk scheduling

Only in ON24

  • Live webinars
  • Virtual events
  • Engagement hub
  • AI-powered analytics
  • Content hubs
  • Salesforce
  • Marketo
  • Eloqua

What people use each for

The jobs each tool is most often brought in to do.

Hootsuite

  • Social media schedulingnot ON24
  • Community managementnot ON24
  • Social advertisingnot ON24
  • Analytics & reportingnot ON24
  • Team collaborationnot ON24

ON24

  • Event planningnot Hootsuite
  • Ticket salesnot Hootsuite
  • Attendee managementnot Hootsuite
  • Virtual eventsnot Hootsuite
  • Event marketingnot Hootsuite

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Hootsuite

  • No free tier available; minimum cost is $99/user/year annually
  • Monthly billing significantly more expensive than annual (20-30% premium)
  • Advanced data export via SFTP available only to Enterprise tier customers

ON24

  • The Internet Archive's capture of ON24's homepage on 1 January 2021 named five distinct platform tiers, Webcast Elite, Engagement Hub, Target, Intelligence, and Connect, but pointed visitors to a 'Find your pricing fit' quiz rather than publishing figures.

Pricing, plan by plan

Hootsuite

$99/year

No published plan breakdown. See the Hootsuite review.

ON24

$2000/month
  • Core$2000/month
    • Webinars
    • Engagement tools
    • Basic analytics
  • Professional$4000/month
    • Virtual events
    • Advanced analytics
    • Integrations
  • Enterprise$8000/month
    • Full platform
    • AI insights
    • Dedicated success manager

Which should you pick?

Choose Hootsuite if

  • You need content scheduling.
  • You also want social inbox.
Hootsuite review

Choose ON24 if

  • You need live webinars.
  • You work on Web, Ios, Android.
  • You also want virtual events.
ON24 review

Questions people ask

Is Hootsuite or ON24 better?
Neither clearly leads. Hootsuite starts at $99/year and ON24 at $2000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Hootsuite or ON24?
Hootsuite starts at $99/year and ON24 at $2000/month.
Does Hootsuite or ON24 run on more platforms?
Hootsuite runs on Web. ON24 runs on Web, Ios, Android.
What is Hootsuite best used for?
Hootsuite is most often used for social media scheduling, community management, social advertising, analytics & reporting. Of those, social media scheduling and community management are not what ON24 is typically brought in for.
What can Hootsuite do that ON24 cannot?
Hootsuite covers Content scheduling, Social inbox, Content calendar, Analytics & reporting. ON24 covers Live webinars, Virtual events, Engagement hub, AI-powered analytics.

Answered from the vendors’ own pages

Hootsuite: What is Hootsuite's pricing structure?

Hootsuite offers four annual plans: Standard at $99/user/year, Professional at $199/user/year, Advanced at $399/user/year, and Enterprise with custom pricing. Monthly billing is available at 20-30% higher cost.

Source
Hootsuite: Does Hootsuite offer a free tier?

No. Hootsuite does not offer a free tier or freemium plan. A 30-day trial is available, and skipping the trial provides 25% off annual plans.

Source
Hootsuite: How many integrations does Hootsuite support?

Hootsuite advertises support for over 100 integrations, claiming more than any other social media management platform.

Source
Hootsuite: Can users export their data from Hootsuite?

Yes. Hootsuite offers Advanced Analytics data export as CSV files to SFTP folders for Enterprise users, with daily exports and 90-day retention. Standard and Professional plans have more limited export capabilities.

Source
Hootsuite: Does Hootsuite offer API access?

Yes. Hootsuite provides a REST API for building custom applications and integrations, though API capabilities vary by plan level.

Source
Hootsuite: Does Hootsuite offer self-hosted or on-premise deployment?

No. Hootsuite is a cloud-based SaaS platform only. There is no self-hosted or on-premise deployment option available.

Source
Share

Related pages

More on Hootsuite

More on ON24

Keep looking

Other head to heads