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Email Marketing · head to head

EmailOctopus vs Omnisend

EmailOctopus logo

EmailOctopus

Email Marketing

Affordable email marketing

From
Free
Rated
-
Full reviewWebsite
Omnisend logo

Omnisend

Email Marketing

Email, SMS and push marketing automation for ecommerce

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: EmailOctopus free tier limited to 2,500 subscribers; Omnisend free plan caps at 250 contacts and 500 emails per month
  • Prices and features above were last checked on 29 August 2026.

Where they differ

Only the attributes on which EmailOctopus and Omnisend actually diverge.

Attributes where EmailOctopus and Omnisend differ
AttributeEmailOctopusOmnisend

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Email Marketing).

What people use each for

The jobs each tool is most often brought in to do.

EmailOctopus

  • Building email lists with unlimited landing pagesnot Omnisend
  • Team collaboration on email campaignsnot Omnisend
  • Automated subscriber onboarding flowsnot Omnisend
  • Multi-user email campaign managementnot Omnisend

Omnisend

  • Sending cart abandonment recovery emails with product recommendationsnot EmailOctopus
  • Segmenting customers by purchase history for targeted SMS campaignsnot EmailOctopus
  • Creating browse abandonment sequences triggered by browsing behaviornot EmailOctopus
  • Generating personalized product recommendations in email messagesnot EmailOctopus

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

EmailOctopus

  • Free tier limited to 2,500 subscribers
  • Free tier requires EmailOctopus branding on emails
  • Free tier reports only retained 30 days

Omnisend

  • Free plan caps at 250 contacts and 500 emails per month
  • Standard plan is limited to 500 contacts and 6,000 emails per month before an upgrade is required
  • SMS is billed separately starting at $0.007 per message and varies by country and volume
  • Custom pricing only begins above 150,001 contacts, requiring a sales conversation at that scale

Pricing, plan by plan

EmailOctopus

Free
  • StarterFree
    • Up to 2,500 subscribers
    • 10,000 monthly emails
    • 1 user account
  • Pro$9/month
    • Unlimited subscribers
    • 10,000 monthly emails
    • Unlimited user accounts

Omnisend

Free
  • FreeFree
    • Up to 250 contacts
    • 500 emails/month
    • 500 web push/month
  • Standard$11.2/month
    • Up to 500 contacts
    • 6,000 emails/month (12x list size)
    • Unlimited web push
  • Pro$41.3/month
    • Up to 2,500 contacts
    • Unlimited emails
    • Unlimited web push
  • Custom$undefined/mo
    • 150,001+ contacts
    • Custom pricing with dedicated account expert

Which should you pick?

Choose EmailOctopus if

  • You want to start without paying.
EmailOctopus review

Choose Omnisend if

  • You want to start without paying.
Omnisend review

Questions people ask

Is EmailOctopus or Omnisend better?
Neither clearly leads. EmailOctopus starts at Free and Omnisend at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, EmailOctopus or Omnisend?
EmailOctopus starts at Free and Omnisend at Free.
Does EmailOctopus or Omnisend run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use EmailOctopus for free?
Both have a free tier, so you can try either at no cost before committing.
What is EmailOctopus best used for?
EmailOctopus is most often used for building email lists with unlimited landing pages, team collaboration on email campaigns, automated subscriber onboarding flows, multi-user email campaign management. Of those, building email lists with unlimited landing pages and team collaboration on email campaigns are not what Omnisend is typically brought in for.

Answered from the vendors’ own pages

EmailOctopus: Is there a free version of EmailOctopus?

Yes, EmailOctopus offers a free plan supporting up to 2,500 subscribers with 10,000 monthly emails. The free tier includes EmailOctopus branding on emails and reports are retained for only 30 days. The Pro plan starts at $9/month for unlimited subscribers.

Source
Omnisend: What is Omnisend's pricing model?

Omnisend uses contact-based tiered pricing. Free plan includes 250 contacts, Standard tier covers 500 contacts at $11.20/month, Pro tier covers 2,500 contacts at $41.30/month. Monthly or 3-month subscriptions available with 30% discount on quarterly billing.

Source
EmailOctopus: What discount does EmailOctopus offer for annual billing?

EmailOctopus offers 10% savings when you pay annually versus monthly. Nonprofits receive an additional 20% lifetime discount on all plans.

Source
Omnisend: Does Omnisend charge for SMS?

Yes, SMS is an add-on with volume-based pricing starting at $0.007 per message for orders of 10,000+ messages, up to $0.009 per message for smaller volumes.

Source
EmailOctopus: Are there any long-term contracts required?

No, EmailOctopus has no long-term contracts. You can cancel your plan anytime and switch between monthly and yearly billing options.

Source
Omnisend: Is there a free version of Omnisend?

Omnisend offers a free tier for up to 250 contacts with 500 emails/month, 500 web push/month, and basic automation features.

Source
EmailOctopus: How many users can access one EmailOctopus account?

The free Starter plan includes 1 user. The Pro plan includes unlimited user accounts at no additional cost.

Source
Omnisend: What is included in the Pro plan?

The Pro plan at $41.30/month covers up to 2,500 contacts with unlimited emails, unlimited web push, AI personalization, and SMS starting at $0.007 per message.

Source
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