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Software · head to head

Omnisend vs EmailOctopus

Omnisend logo

Omnisend

Software

Email, SMS and push marketing automation for ecommerce

From
On request
Rated
-
E

EmailOctopus

Software

Affordable email marketing

From
Free
Rated
-

The short version

  • Only EmailOctopus has a free tier, so it costs nothing to try first.
  • Each has a real cost: Omnisend free plan caps at 250 contacts and 500 emails per month; EmailOctopus paid plans scale from about $4 to $19 per month by subscriber count, and the free plan caps at 2,500 subscribers and 10,000 emails per month

Where they differ

Only the attributes on which Omnisend and EmailOctopus actually diverge.

Attributes where Omnisend and EmailOctopus differ
AttributeOmnisendEmailOctopus
Starting priceOn requestFree
Pricing modelusage-basedfreemium
Free tierNoYes

Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Omnisend

  • Free plan caps at 250 contacts and 500 emails per month
  • Standard plan is limited to 500 contacts and 6,000 emails per month before an upgrade is required
  • SMS is billed separately starting at $0.007 per message and varies by country and volume
  • Custom pricing only begins above 150,001 contacts, requiring a sales conversation at that scale

EmailOctopus

  • Paid plans scale from about $4 to $19 per month by subscriber count, and the free plan caps at 2,500 subscribers and 10,000 emails per month

Pricing, plan by plan

Omnisend

On request

No published plan breakdown. See the Omnisend review.

EmailOctopus

Free

No published plan breakdown. See the EmailOctopus review.

Which should you pick?

Choose Omnisend if

Nothing in the data separates Omnisend from EmailOctopus on the points above - pick on price and on how each one feels to use.

Choose EmailOctopus if

  • You want to start without paying.

Questions people ask

Is Omnisend or EmailOctopus better?
Neither clearly leads. Omnisend starts at On request and EmailOctopus at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Omnisend or EmailOctopus?
EmailOctopus has a free tier; the other does not. Paid plans start at On request for Omnisend and Free for EmailOctopus.
Does Omnisend or EmailOctopus run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use EmailOctopus for free?
Yes. EmailOctopus has a free tier, so you can try it without paying. Omnisend starts at On request.

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