Marketing · alternatives
Alternatives to Mautic
22 marketing tools sit alongside Mautic in this directory. Below is what separates each from Mautic on the figures we hold, price, model, tier count and rating, and a direct comparison for every one.
- Alternatives listed
- 22
- With a free tier
- 5
- Cheaper to start
- -
- Mautic starts at
- Free
Why people look past Mautic
Nothing on the record flags a reason to move. Mautic has a free tier. People still switch over fit and workflow, and those are not things a catalogue entry can measure, which is what the comparisons below are for.
What each alternative does differently
Ordered by the aggregated rating on each catalogue entry. Differences are drawn from price, pricing model, tier count and rating, the fields the category listing carries. For a feature-level difference, follow the head-to-head link on each card: those pages read both full records.
Email, SMS, and CRM in one platform
- Sold on a freemium model rather than Open source, no licence fee.
CRM, marketing automation, and sales platform
- Sold on a subscription model rather than Open source, no licence fee.
Grow better with HubSpot
- Publishes an entry price of $7/month, where Mautic does not.
- Sold on a subscription model rather than Open source, no licence fee.
- 4 tiers to Mautic's 2.
Open source, cookie-free web analytics you can self-host for the cost of a database
- Publishes an entry price of Free, where Mautic does not.
- Sold on a Per month by event count model rather than Open source, no licence fee.
- 4 tiers to Mautic's 2.
A/B testing for Google Analytics
- Publishes an entry price of Free, where Mautic does not.
- Sold on a freemium model rather than Open source, no licence fee.
- 1 tier to Mautic's 2.
Automated client reporting for marketing agencies, priced per data source rather than per client
- No free tier, where Mautic has one.
- Publishes an entry price of €69/month, where Mautic does not.
- Sold on a Per month by data source count model rather than Open source, no licence fee.
- 1 tier to Mautic's 2.
Every Mautic alternative at a glance
A dash means the catalogue entry carries no figure, not that the answer is nothing.
| Tool | Entry price | Model | Tiers | Head to head |
|---|---|---|---|---|
| Mautic (this page) | Free | Open source, no licence fee | 2 | |
| BrevoIf you want low per-send pricing and managed deliverability without running servers or cron jobs | Free | Freemium | - | vs Mautic |
| ActiveCampaignIf you want a mature campaign builder and reporting with a vendor accountable for deliverability | Free | Subscription | - | vs Mautic |
| HubSpotIf you would rather buy an integrated marketing and CRM platform than assemble and maintain one | Free, then $7/month | Subscription | 4 | vs Mautic |
| Umami | Free | Per month by event count | 4 | vs Mautic |
| Google Optimize | Free | Freemium | 1 | vs Mautic |
| Swydo | €69/month | Per month by data source count | 1 | vs Mautic |
| Onclusive | On request | Quote | 1 | vs Mautic |
| Roxhill | On request | Quote | 4 | vs Mautic |
| Wunderkind | On request | Quote | 2 | vs Mautic |
| Invoca | On request | Quote | 5 | vs Mautic |
| WebEngage | On request | Quote | 1 | vs Mautic |
| Postscript | $49/month | Per month plus per message sent | 4 | vs Mautic |
| Bloomreach | On request | Quote | 2 | vs Mautic |
| Netcore Cloud | On request | Quote | 3 | vs Mautic |
| Zoho Marketing Automation | $19/month | Per month by contact count | 3 | vs Mautic |
| CallRail | $50/month | Per month by plan, plus per-number and per-minute overages | 4 | vs Mautic |
| CleverTap | On request | Quote | 3 | vs Mautic |
| Insider | On request | Quote | 1 | vs Mautic |
| Optimove | On request | Quote | 1 | vs Mautic |
| Octoboard | €25/month | Per month by connected client count | 1 | vs Mautic |
| Freshpaint | On request | Quote | 3 | vs Mautic |
| Madgicx | $49/month | Usage-based | 2 | vs Mautic |
Ratings are aggregated from third-party sources and imported with each catalogue entry; Softwr hosts no reviews of these products. How each figure is used is set out on the Mautic badges page.
Cheaper ways to solve the same problem
Free to start (5)
These publish a tier that costs nothing, so they can be evaluated before any money changes hands.
- Brevo , Free
- ActiveCampaign , Free
- HubSpot , Free, then $7/month
- Umami , Free
- Google Optimize , Free
What you would be giving up
Mautic is most often brought in for a marketing agency running automation for many clients that cannot pass on per-contact saas pricing at scale, a european university or public body whose data protection position requires contact data to stay on infrastructure it controls, a company with a list of several hundred thousand contacts where saas per-contact pricing has become the largest line in the marketing budget, a team that needs to modify the automation logic itself, not just configure it, and wants source access to do so. Anything replacing it has to cover the ones you actually depend on, and a cheaper tool that misses one of them is not cheaper.
Two things this page cannot settle. It compares on price, model, tier count and rating, because those are the fields the category listing carries, feature-level differences need both full records, which is what the head-to-head pages load. And the ratings are third-party aggregates imported with each entry rather than reviews written here, so a 0.2 difference between two tools is noise rather than a finding.
If Mautic is broadly right and the question is cost, the Mautic pricing breakdown covers every tier and what each one adds. If you want the whole field rather than a shortlist, the Marketing category lists everything the directory holds, and best marketing tools ranks them.
Mautic runs on web, linux, self-hosted, docker. Platform coverage is not carried on the category listing for the alternatives, so it is one more thing to check on each head-to-head page rather than here.
Questions about Mautic alternatives
- What are the main alternatives to Mautic?
- 22 other marketing tools are listed in this directory, led by Brevo, ActiveCampaign, HubSpot, Umami. They are ordered by the aggregated rating on each catalogue entry, not by any Softwr ranking.
- What is the best free alternative to Mautic?
- 5 of the alternatives listed here can be used without paying: Brevo, ActiveCampaign, HubSpot, Umami, Google Optimize.
- Is there a reason to switch away from Mautic?
- Nothing in the data flags one. Mautic has a free tier. Fit and workflow are the usual reasons to move, and those are not things this record can measure.
- What would I give up by switching from Mautic?
- Mautic is most often brought in for a marketing agency running automation for many clients that cannot pass on per-contact saas pricing at scale, a european university or public body whose data protection position requires contact data to stay on infrastructure it controls, a company with a list of several hundred thousand contacts where saas per-contact pricing has become the largest line in the marketing budget, a team that needs to modify the automation logic itself, not just configure it, and wants source access to do so. Anything you replace it with has to cover the ones you actually rely on, the side-by-side comparisons linked from each alternative below put the two feature records against each other.
- Is there an open-source alternative to Mautic?
- None of the marketing tools listed here are recorded as open source. That is what the licence field on each entry says, and the field is not always filled in, so it is worth checking directly for any tool you are serious about.
- How were these Mautic alternatives chosen?
- They are the tools filed in the same category, Marketing, ordered by the aggregated rating on each entry. There is no editorial shortlist, and nothing on this page is paid: no sponsored placement runs on alternatives pages and the order cannot be bought. Softwr has not used these products.
- Where can I compare Mautic against one of these directly?
- Every alternative below has a side-by-side page against Mautic covering price, platforms, features and what each one is used for. Those pages read the full record for both products rather than the summary shown here.
- Does this list cover every marketing tool?
- No. It covers what this directory holds in the Marketing category, 22 tools beside Mautic. The category page lists the rest of the catalogue as it grows.