Marketing · head to head
Mautic vs Twenty
Mautic
Marketing
The main open source marketing automation platform, self-hosted and GPL licensed
- From
- Free
- Rated
- -
The short version
- Each has a real cost: Mautic mautic depends on reliably scheduled cron jobs to process segments and send campaigns, and a misconfigured or silently failing schedule stops sends without an obvious error, which is the most common way Mautic deployments fail in production.; Twenty requires technical expertise to customize and maintain compared to no-code CRM platforms
- They diverge on capability: Mautic covers Visual campaign builder, Twenty covers Open-Source Framework.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Mautic and Twenty actually diverge.
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Mautic
- Visual campaign builder
- Contact management and segmentation
- Landing pages and forms
- Lead scoring
- Dynamic web content
- Email builder and A/B testing
- Self-hosted data control
- No feature gating
Only in Twenty
- Open-Source Framework
- Custom Database Objects
- Multiple View Types
- AI Integration
- Workflow Engine
- Data Migration
- API Access
- Multi-Language Support
What people use each for
The jobs each tool is most often brought in to do.
Mautic
- A marketing agency running automation for many clients that cannot pass on per-contact SaaS pricing at scalenot Twenty
- A European university or public body whose data protection position requires contact data to stay on infrastructure it controlsnot Twenty
- A company with a list of several hundred thousand contacts where SaaS per-contact pricing has become the largest line in the marketing budgetnot Twenty
- A team that needs to modify the automation logic itself, not just configure it, and wants source access to do sonot Twenty
Twenty
- Building custom CRM solutions for complex business processesnot Mautic
- Migrating from Salesforce or HubSpot while maintaining data ownershipnot Mautic
- Technical teams needing TypeScript-based customizationnot Mautic
- Organizations requiring self-hosted or air-gapped deploymentsnot Mautic
- Enterprises combining CRM with AI-powered workflowsnot Mautic
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Mautic
- Mautic depends on reliably scheduled cron jobs to process segments and send campaigns, and a misconfigured or silently failing schedule stops sends without an obvious error, which is the most common way Mautic deployments fail in production.
- Email sending is not included: you must arrange, pay for and warm up your own sending infrastructure through Amazon SES, SendGrid or similar, and deliverability problems become entirely your problem with no vendor to escalate to.
- Acquia owns the commercial descendant, Campaign Studio, and is the largest contributor, so the loudest commercial interest in the ecosystem benefits from a hosted product rather than from the self-hosted one being easy.
- Upgrades between major versions have historically been disruptive, requiring database migrations and plugin compatibility checks, so a neglected instance can become expensive to bring current.
- The interface and the reporting are noticeably behind commercial platforms, so marketing teams that came from HubSpot or ActiveCampaign will find everyday tasks slower and will need training.
Twenty
- Requires technical expertise to customize and maintain compared to no-code CRM platforms
- Self-hosting increases operational overhead and infrastructure costs
- Limited ecosystem of pre-built integrations compared to Salesforce
- Smaller community and third-party extension library than established CRMs
- Enterprise plan requires custom negotiation with no transparent pricing
Pricing, plan by plan
Mautic
Free- Self-hosted communityFree
- GPL licensed, no licence fee and no contact limits
- All features included, no paid edition
- You provide hosting, database, cron scheduling and email sending
- Managed Mautic hosting$undefined/month
- Third-party managed hosting listed by the project
- Updates, backups and cron scheduling handled for you
- Pricing varies by provider and is not set by the project
Twenty
Free- Pro$9/month
- Full customization
- Custom apps
- AI Agents
- Organization$19/month
- Everything in Pro
- Row-level permissions
- SAML and OIDC SSO
- Enterprise$null/year
- Everything in Organization
- Single-tenant isolation
- IP allow-listing
Which should you pick?
Choose Mautic if
- You need visual campaign builder.
- You want to start without paying.
- You work on Web, Linux, Self-hosted, Docker.
- You also want contact management and segmentation.
Choose Twenty if
- You need open-source framework.
- You want to start without paying.
- You work on Web, Self-hosted.
- You also want custom database objects.
Questions people ask
- Is Mautic or Twenty better?
- Neither clearly leads. Mautic starts at Free and Twenty at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Mautic or Twenty?
- Mautic starts at Free and Twenty at Free.
- Does Mautic or Twenty run on more platforms?
- Mautic runs on Web, Linux, Self-hosted, Docker. Twenty runs on Web, Self-hosted.
- Can I use Mautic for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Mautic best used for?
- Mautic is most often used for a marketing agency running automation for many clients that cannot pass on per-contact saas pricing at scale, a european university or public body whose data protection position requires contact data to stay on infrastructure it controls, a company with a list of several hundred thousand contacts where saas per-contact pricing has become the largest line in the marketing budget, a team that needs to modify the automation logic itself, not just configure it, and wants source access to do so. Of those, a marketing agency running automation for many clients that cannot pass on per-contact saas pricing at scale and a european university or public body whose data protection position requires contact data to stay on infrastructure it controls are not what Twenty is typically brought in for.
- What can Mautic do that Twenty cannot?
- Mautic covers Visual campaign builder, Contact management and segmentation, Landing pages and forms, Lead scoring. Twenty covers Open-Source Framework, Custom Database Objects, Multiple View Types, AI Integration.
Answered from the vendors’ own pages
Mautic: Is Mautic free?
Yes, GPL licensed with no licence fee and no contact limits. You pay for hosting, email sending and the staff time to maintain it.
Twenty: Is Twenty free or paid?
Twenty offers a 30-day free trial without credit card. Cloud plans start at $9 per user per month (Pro) when billed annually, with Organization plan at $19 per user per month.
SourceMautic: Does Acquia own Mautic?
Acquia acquired the founding commercial entity in 2019 and sells Campaign Studio built on it, but the Mautic trademark sits with the Open Source Collective and the project is community governed.
Twenty: Can I migrate data from Salesforce or HubSpot?
Yes, Twenty supports CSV and API-based migration from Salesforce and HubSpot, with support for 50,000+ records.
SourceMautic: What breaks most often?
Cron scheduling. If segment rebuilding and campaign triggers are not running on schedule, campaigns quietly stop sending with no alert.
Twenty: What programming languages does Twenty support?
Twenty is built with TypeScript and provides a TypeScript-based Apps framework for creating custom extensions.
SourceMautic: Can it handle large contact lists?
Yes, but performance at several hundred thousand contacts depends on database tuning and queue configuration, which is work you must do yourself.
Twenty: How long does enterprise deployment take?
Enterprise deployment typically takes 1-2 weeks with Onboarding Packs or certified partners.
SourceRelated pages
Other head to heads
- Mautic vs Umami
- Mautic vs Countly
- Mautic vs Matomo
- Mautic vs Zoho Marketing Automation
- Mautic vs Bloomreach
- Mautic vs WebEngage
- Mautic vs Plausible
- Mautic vs Netcore Cloud
- Mautic vs Freshpaint
- Mautic vs Swydo
- Mautic vs Wrike
- Mautic vs Iterable
- Mautic vs Instapage
- Mautic vs Invoca
- Mautic vs June
- Mautic vs Kissmetrics
- Mautic vs Leadpages
- Mautic vs Lucky Orange
- Mautic vs Pipedrive
- Mautic vs HubSpot
- Mautic vs Salesforce
- Mautic vs EspoCRM
- Mautic vs Krayin
- Mautic vs SuiteCRM
- Mautic vs Vtiger
- Mautic vs SugarCRM
- Mautic vs Less Annoying CRM
- Mautic vs Daylite
- Mautic vs Clari
- Mautic vs Clay
- Mautic vs OnePageCRM
- Mautic vs Ontraport
- Mautic vs Really Simple Systems
- Mautic vs Salesflare
- Mautic vs Scratchpad
- Mautic vs Seamless.AI
- Twenty vs Umami
- Twenty vs Countly
- Twenty vs Matomo
- Twenty vs Zoho Marketing Automation
- Twenty vs Bloomreach
- Twenty vs WebEngage
- Twenty vs Plausible
- Twenty vs Netcore Cloud
- Twenty vs Freshpaint
- Twenty vs Swydo
- Twenty vs Wrike
- Twenty vs Iterable
- Twenty vs Instapage
- Twenty vs Invoca
- Twenty vs June
- Twenty vs Kissmetrics
- Twenty vs Leadpages
- Twenty vs Lucky Orange
- Twenty vs Pipedrive
- Twenty vs HubSpot
- Twenty vs Salesforce
- Twenty vs EspoCRM
- Twenty vs Krayin
- Twenty vs SuiteCRM
- Twenty vs Vtiger
- Twenty vs SugarCRM
- Twenty vs Less Annoying CRM
- Twenty vs Daylite
- Twenty vs Clari
- Twenty vs Clay
- Twenty vs OnePageCRM
- Twenty vs Ontraport
- Twenty vs Really Simple Systems
- Twenty vs Salesflare
- Twenty vs Scratchpad
- Twenty vs Seamless.AI