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Marketing · head to head

Matomo vs Socialyte

Matomo logo

Matomo

Marketing

Privacy-focused web analytics

From
Free
Rated
-
Full reviewWebsite
Socialyte logo

Socialyte

Influencer Marketing

Social media intelligence and influencer insights platform

From
$349/month
Rated
-
Full reviewWebsite

The short version

  • Only Matomo has a free tier, so it costs nothing to try first.
  • Each has a real cost: Matomo the self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins; Socialyte socialyte has been absorbed into Obviously (obvious.ly), a full-service influencer marketing agency; socialyte.co 301-redirects to obvious.ly from the vendor's own domain, and the successor's own site publishes no self-serve pricing, only agency contact.
  • They diverge on capability: Matomo covers Web analytics, Socialyte covers Social listening.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Matomo and Socialyte actually diverge.

Attributes where Matomo and Socialyte differ
AttributeMatomoSocialyte
Starting priceFree$349/month
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWeb, On-premiseWeb
CategoryMarketingInfluencer Marketing
Founded20072018

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Matomo

  • Web analytics
  • Real-time reports
  • Custom dimensions
  • Goal tracking
  • E-commerce tracking
  • Google Search Console
  • Privacy-focused
  • On-premise deployment

Only in Socialyte

  • Social listening
  • Influencer tracking
  • Audience sentiment analysis
  • Competitive intelligence
  • Trend identification
  • Custom reporting
  • Earned media valuation
  • Instagram

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Matomo

  • Privacy focused web analytics as an alternative to Google Analyticsnot Socialyte
  • Self hosting analytics so visitor data stays on owned infrastructurenot Socialyte

Socialyte

  • Social listeningnot Matomo
  • Influencer trackingnot Matomo
  • Competitive analysisnot Matomo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Matomo

  • The self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
  • Premium plugin bundles for self hosted installs run from 275 EUR a month for 4 users to 3,400 EUR for 50
  • Cloud pricing is banded by monthly hits, and anything above 10 million requires contacting sales
  • Self hosting places all operation and upgrades on the operator while still needing paid plugins for the advanced features

Socialyte

  • Socialyte has been absorbed into Obviously (obvious.ly), a full-service influencer marketing agency; socialyte.co 301-redirects to obvious.ly from the vendor's own domain, and the successor's own site publishes no self-serve pricing, only agency contact.

Pricing, plan by plan

Matomo

Free
  • Self-hostedFree
    • Open-source
    • Full analytics
    • Privacy-focused

Socialyte

$349/month
  • Insights$349/month
    • Social listening
    • Influencer tracking
    • Audience analysis
  • Intelligence$749/month
    • Advanced listening
    • Competitive intelligence
    • Sentiment analysis

Which should you pick?

Choose Matomo if

  • You need web analytics.
  • You want to start without paying.
  • You work on Web, On-premise.
  • You also want real-time reports.
Matomo review

Choose Socialyte if

  • You need social listening.
  • You also want influencer tracking.
Socialyte review

Questions people ask

Is Matomo or Socialyte better?
Neither clearly leads. Matomo starts at Free and Socialyte at $349/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Matomo or Socialyte?
Matomo has a free tier; the other does not. Paid plans start at Free for Matomo and $349/month for Socialyte.
Does Matomo or Socialyte run on more platforms?
Matomo runs on Web, On-premise. Socialyte runs on Web.
Can I use Matomo for free?
Yes. Matomo has a free tier, so you can try it without paying. Socialyte starts at $349/month.
What is Matomo best used for?
Matomo is most often used for privacy focused web analytics as an alternative to google analytics, self hosting analytics so visitor data stays on owned infrastructure. Of those, privacy focused web analytics as an alternative to google analytics and self hosting analytics so visitor data stays on owned infrastructure are not what Socialyte is typically brought in for.
What can Matomo do that Socialyte cannot?
Matomo covers Web analytics, Real-time reports, Custom dimensions, Goal tracking. Socialyte covers Social listening, Influencer tracking, Audience sentiment analysis, Competitive intelligence. Both handle Cloud deployment, Web support.

Answered from the vendors’ own pages

Matomo: How much does Matomo cost?

Matomo Cloud starts at EUR 29 per month for the Starter plan, which covers 50,000 hits per month. Matomo On-Premise has a free Community edition, with paid bundles from EUR 275 per month for up to 5M hits and 4 users.

Source
Matomo: Is Matomo free?

The On-Premise Community edition is free forever with unlimited users and hits, supported through the forum only. Matomo Cloud is a paid service, though a free trial with access to all core features is offered.

Source
Matomo: What is the difference between Matomo Cloud and On-Premise?

Cloud plans include hosting, maintenance, automatic updates and daily backups, priced by monthly hits from EUR 29. On-Premise is self-hosted, free in its Community edition, with paid bundles adding support and higher user counts.

Source
Matomo: How many hits do the Matomo On-Premise bundles cover?

The Team bundle covers up to 5M hits per month and 4 users at EUR 275 per month. Business covers up to 30M hits and 20 users at EUR 1,450. Enterprise covers up to 100M hits and 50 users at EUR 3,400.

Source
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