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Marketing · head to head

Matomo vs NeoReach

Matomo logo

Matomo

Marketing

Privacy-focused web analytics

From
Free
Rated
-
Full reviewWebsite
NeoReach logo

NeoReach

Influencer Marketing

Data-driven influencer marketing for enterprises

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Matomo has a free tier, so it costs nothing to try first.
  • Each has a real cost: Matomo the self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins; NeoReach pricing is by quote only, with no rate, minimum or named cost driver published; the vendor requires a 45-minute call with a senior specialist and states it tailors a proposal in 10 days
  • They diverge on capability: Matomo covers Web analytics, NeoReach covers Influencer database.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Matomo and NeoReach actually diverge.

Attributes where Matomo and NeoReach differ
AttributeMatomoNeoReach
Starting priceFreeOn request
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWeb, On-premiseWeb, Api
CategoryMarketingInfluencer Marketing
Founded20072013

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Matomo

  • Web analytics
  • Real-time reports
  • Custom dimensions
  • Goal tracking
  • E-commerce tracking
  • Google Search Console
  • Privacy-focused
  • On-premise deployment

Only in NeoReach

  • Influencer database
  • Audience demographics
  • Campaign management
  • Fraud detection
  • ROI tracking
  • Social listening
  • Competitive analysis
  • API access

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Matomo

  • Privacy focused web analytics as an alternative to Google Analyticsnot NeoReach
  • Self hosting analytics so visitor data stays on owned infrastructurenot NeoReach

NeoReach

  • Outsourcing influencer campaign strategy and execution to a managed teamnot Matomo
  • Searching an index of creators for campaign castingnot Matomo
  • Reporting on influencer spend and performance for large brand programsnot Matomo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Matomo

  • The self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
  • Premium plugin bundles for self hosted installs run from 275 EUR a month for 4 users to 3,400 EUR for 50
  • Cloud pricing is banded by monthly hits, and anything above 10 million requires contacting sales
  • Self hosting places all operation and upgrades on the operator while still needing paid plugins for the advanced features

NeoReach

  • Pricing is by quote only, with no rate, minimum or named cost driver published; the vendor requires a 45-minute call with a senior specialist and states it tailors a proposal in 10 days
  • NeoReach is delivered as a managed service with capabilities sold a la carte rather than as a self-serve subscription

Pricing, plan by plan

Matomo

Free
  • Self-hostedFree
    • Open-source
    • Full analytics
    • Privacy-focused

NeoReach

On request
  • Platform$undefined/month
    • Influencer search
    • Campaign management
    • Analytics
  • Managed Services$undefined/campaign
    • Strategy
    • Execution
    • Reporting

Which should you pick?

Choose Matomo if

  • You need web analytics.
  • You want to start without paying.
  • You work on Web, On-premise.
  • You also want real-time reports.
Matomo review

Choose NeoReach if

  • You need influencer database.
  • You work on Web, Api.
  • You also want audience demographics.
NeoReach review

Questions people ask

Is Matomo or NeoReach better?
Neither clearly leads. Matomo starts at Free and NeoReach at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Matomo or NeoReach?
Matomo has a free tier; the other does not. Paid plans start at Free for Matomo and On request for NeoReach.
Does Matomo or NeoReach run on more platforms?
Matomo runs on Web, On-premise. NeoReach runs on Web, Api.
Can I use Matomo for free?
Yes. Matomo has a free tier, so you can try it without paying. NeoReach starts at On request.
What is Matomo best used for?
Matomo is most often used for privacy focused web analytics as an alternative to google analytics, self hosting analytics so visitor data stays on owned infrastructure. Of those, privacy focused web analytics as an alternative to google analytics and self hosting analytics so visitor data stays on owned infrastructure are not what NeoReach is typically brought in for.
What can Matomo do that NeoReach cannot?
Matomo covers Web analytics, Real-time reports, Custom dimensions, Goal tracking. NeoReach covers Influencer database, Audience demographics, Campaign management, Fraud detection. Both handle Cloud deployment, Web support.

Answered from the vendors’ own pages

Matomo: How much does Matomo cost?

Matomo Cloud starts at EUR 29 per month for the Starter plan, which covers 50,000 hits per month. Matomo On-Premise has a free Community edition, with paid bundles from EUR 275 per month for up to 5M hits and 4 users.

Source
NeoReach: How does NeoReach price its services?

NeoReach explicitly states 'Pricing is custom because campaigns are, scaled to scope, channels, and creator tier, and we're transparent about it from the first conversation.' No published pricing tiers or standard rates exist; all pricing is customized during consultation.

Source
Matomo: Is Matomo free?

The On-Premise Community edition is free forever with unlimited users and hits, supported through the forum only. Matomo Cloud is a paid service, though a free trial with access to all core features is offered.

Source
NeoReach: How do I get a NeoReach quote?

NeoReach offers a free 30-minute strategy call with a senior strategist to discuss campaign goals, objectives, and budget. Pricing quotes are tailored following this initial consultation based on campaign scope, channels, and creator tier levels.

Source
Matomo: What is the difference between Matomo Cloud and On-Premise?

Cloud plans include hosting, maintenance, automatic updates and daily backups, priced by monthly hits from EUR 29. On-Premise is self-hosted, free in its Community edition, with paid bundles adding support and higher user counts.

Source
Matomo: How many hits do the Matomo On-Premise bundles cover?

The Team bundle covers up to 5M hits per month and 4 users at EUR 275 per month. Business covers up to 30M hits and 20 users at EUR 1,450. Enterprise covers up to 100M hits and 50 users at EUR 3,400.

Source
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