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Business Intelligence · head to head

Oracle Analytics Cloud vs Umami

Oracle Analytics Cloud logo

Oracle Analytics Cloud

Business Intelligence

Complete analytics in the cloud

From
$16/month
Rated
-
Full reviewWebsite
Umami logo

Umami

Marketing

Open source, cookie-free web analytics you can self-host for the cost of a database

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Umami has a free tier, so it costs nothing to try first.
  • Each has a real cost: Oracle Analytics Cloud no dedicated mobile application for on-the-go access; Umami there is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
  • They diverge on capability: Oracle Analytics Cloud covers Self-service Analytics, Umami covers Cookie-free tracking.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Oracle Analytics Cloud and Umami actually diverge.

Attributes where Oracle Analytics Cloud and Umami differ
AttributeOracle Analytics CloudUmami
Starting price$16/monthFree
Pricing modelsubscriptionPer month by event count
Free tierNoYes
PlatformsWebWeb, Linux
CategoryBusiness IntelligenceMarketing
Founded2016Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Oracle Analytics Cloud

  • Self-service Analytics
  • Augmented Analytics
  • Data Preparation
  • Natural Language
  • Mobile
  • Oracle Database
  • Oracle ERP
  • Salesforce

Only in Umami

  • Cookie-free tracking
  • Self-hosting
  • Small tracking script
  • Custom events
  • Funnels and goals
  • Multi-site and teams
  • Public dashboards
  • API access

What people use each for

The jobs each tool is most often brought in to do.

Oracle Analytics Cloud

  • Self-service analyticsnot Umami
  • Data explorationnot Umami
  • Ad-hoc reportingnot Umami
  • Collaborative analysisnot Umami
  • Embedded analyticsnot Umami

Umami

  • A developer who wants traffic numbers on a personal or client site without adding a consent bannernot Oracle Analytics Cloud
  • An organisation whose legal or procurement team has ruled out sending visitor data to a US advertising companynot Oracle Analytics Cloud
  • A high-traffic site where hosted analytics priced by pageview band has become expensive and self-hosting removes the ceiling entirelynot Oracle Analytics Cloud
  • A team that wants analytics data in a database they already control so they can query and join it themselvesnot Oracle Analytics Cloud

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Oracle Analytics Cloud

  • No dedicated mobile application for on-the-go access
  • Limited documentation for collecting data from on-premise services
  • Performance issues and occasional software glitches requiring re-login
  • Expensive for small businesses and organizations with limited budgets

Umami

  • There is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
  • Self-hosting is only free in licence terms; you own the database, the upgrades, the backups and the query performance at scale, and a busy site's events table grows quickly enough to need real attention.
  • Because it stores no persistent identifier, it cannot follow a user across devices or sessions in any meaningful way, which makes returning-visitor and lifetime-value questions unanswerable by design rather than by omission.
  • Cloud overage is billed per event beyond the plan allowance, so a traffic spike or a badly instrumented custom event can produce a bill materially above the $20 or $200 headline before anyone notices.
  • It is maintained by a small team, so the pace of new capability is modest and enterprise expectations such as SSO, granular role permissions and formal support agreements are limited compared with commercial analytics vendors.

Pricing, plan by plan

Oracle Analytics Cloud

$16/month
  • Professional$16/month
    • Self-service Analytics
    • Reporting
    • Dashboards
  • Enterprise$80/month
    • Advanced Analytics
    • ML Models
    • Premium Support

Umami

Free
  • Self-hostedFree
    • MIT licensed, no licence fee
    • No event limit imposed by the software
    • Unlimited websites and users
  • Cloud HobbyFree
    • Up to 100,000 events per month
    • 3 websites
    • 6 months data retention
  • Cloud Pro$20/month
    • Up to 1,000,000 events per month
    • Unlimited websites
    • Unlimited team members
  • Cloud Business$200/month
    • Up to 10,000,000 events per month
    • All Pro features
    • Higher volume overage rate

Which should you pick?

Choose Oracle Analytics Cloud if

  • You need self-service analytics.
  • You also want augmented analytics.
Oracle Analytics Cloud review

Choose Umami if

  • You need cookie-free tracking.
  • You want to start without paying.
  • You work on Web, Linux.
  • You also want self-hosting.
Umami review

Questions people ask

Is Oracle Analytics Cloud or Umami better?
Neither clearly leads. Oracle Analytics Cloud starts at $16/month and Umami at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Oracle Analytics Cloud or Umami?
Umami has a free tier; the other does not. Paid plans start at $16/month for Oracle Analytics Cloud and Free for Umami.
Does Oracle Analytics Cloud or Umami run on more platforms?
Oracle Analytics Cloud runs on Web. Umami runs on Web, Linux.
Can I use Umami for free?
Yes. Umami has a free tier, so you can try it without paying. Oracle Analytics Cloud starts at $16/month.
What is Oracle Analytics Cloud best used for?
Oracle Analytics Cloud is most often used for self-service analytics, data exploration, ad-hoc reporting, collaborative analysis. Of those, self-service analytics and data exploration are not what Umami is typically brought in for.
What can Oracle Analytics Cloud do that Umami cannot?
Oracle Analytics Cloud covers Self-service Analytics, Augmented Analytics, Data Preparation, Natural Language. Umami covers Cookie-free tracking, Self-hosting, Small tracking script, Custom events.

Answered from the vendors’ own pages

Oracle Analytics Cloud: What data sources does Oracle Analytics Cloud support?

Oracle Analytics Cloud connects to relational databases, cloud applications, and big data platforms. It integrates with Salesforce, Snowflake, Azure Synapse Analytics, Google BigQuery, Amazon Redshift, and the Oracle ecosystem.

Source
Umami: Is Umami really free?

Self-hosted, yes; it is MIT licensed with no event cap. You pay for the server and database. Umami Cloud has a free tier at 100,000 events a month and paid tiers from $20.

Oracle Analytics Cloud: What are the pricing tiers for Oracle Analytics Cloud?

Oracle Analytics Cloud offers a Professional plan at $16/user/month and an Enterprise plan at $80/user/month. BYOL pricing is $0.3226/OCPU/hour base plus $1.0753/hour (Professional) or $2.1506/hour (Enterprise).

Source
Umami: Do I need a cookie consent banner?

For Umami analytics specifically, generally no, because it sets no cookies and stores no personal data. Other tags on your site may still require one.

Oracle Analytics Cloud: Does Oracle Analytics Cloud have a mobile app?

No, Oracle Analytics Cloud lacks a dedicated mobile application, which is considered a significant limitation by users who need mobile access to dashboards and reports.

Source
Umami: Can it replace Google Analytics?

For traffic, referrers and event counts, yes. For attribution modelling, audiences and advertising integration, no.

Umami: What does it need to run?

A container and a PostgreSQL or MySQL database. Most people deploy it on infrastructure they already pay for.

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