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Marketing · head to head

Matomo vs SAP BusinessObjects

Matomo logo

Matomo

Marketing

Privacy-focused web analytics

From
Free
Rated
-
Full reviewWebsite
SAP BusinessObjects logo

SAP BusinessObjects

Business Intelligence

Enterprise business intelligence suite

From
$400/month
Rated
-
Full reviewWebsite

The short version

  • Only Matomo has a free tier, so it costs nothing to try first.
  • Each has a real cost: Matomo the self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins; SAP BusinessObjects sAP BusinessObjects Private Cloud Edition is listed on UK G-Cloud 14 as a Cloud software service by SAP (UK) Limited titled 'SAP Business Objects Private Cloud Edition', alongside a reseller listing from NTT DATA Business Solutions; the G-Cloud search results describe it as subscription-based but show no per-user or per-month figure in the listing summary
  • They diverge on capability: Matomo covers Web analytics, SAP BusinessObjects covers Crystal Reports.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Matomo and SAP BusinessObjects actually diverge.

Attributes where Matomo and SAP BusinessObjects differ
AttributeMatomoSAP BusinessObjects
Starting priceFree$400/month
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWeb, On-premiseWeb, Desktop, Mobile
CategoryMarketingBusiness Intelligence
Founded20071972

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Matomo

  • Web analytics
  • Real-time reports
  • Custom dimensions
  • Goal tracking
  • E-commerce tracking
  • Google Search Console
  • Privacy-focused
  • Cloud deployment

Only in SAP BusinessObjects

  • Crystal Reports
  • Web Intelligence
  • Lumira
  • Analysis for Office
  • Live Office
  • SAP HANA
  • SAP ERP
  • Oracle

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Matomo

  • Privacy focused web analytics as an alternative to Google Analyticsnot SAP BusinessObjects
  • Self hosting analytics so visitor data stays on owned infrastructurenot SAP BusinessObjects

SAP BusinessObjects

  • Enterprise reportingnot Matomo
  • Executive dashboardsnot Matomo
  • Regulatory compliancenot Matomo
  • Strategic planningnot Matomo
  • Operational analyticsnot Matomo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Matomo

  • The self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
  • Premium plugin bundles for self hosted installs run from 275 EUR a month for 4 users to 3,400 EUR for 50
  • Cloud pricing is banded by monthly hits, and anything above 10 million requires contacting sales
  • Self hosting places all operation and upgrades on the operator while still needing paid plugins for the advanced features

SAP BusinessObjects

  • SAP BusinessObjects Private Cloud Edition is listed on UK G-Cloud 14 as a Cloud software service by SAP (UK) Limited titled 'SAP Business Objects Private Cloud Edition', alongside a reseller listing from NTT DATA Business Solutions; the G-Cloud search results describe it as subscription-based but show no per-user or per-month figure in the listing summary

Pricing, plan by plan

Matomo

Free
  • Self-hostedFree
    • Open-source
    • Full analytics
    • Privacy-focused

SAP BusinessObjects

$400/month
  • Standard$400/month
    • Core BI Tools
    • Web Intelligence
    • Crystal Reports
  • EnterpriseFree
    • Full Suite
    • Advanced Features
    • Premium Support

Which should you pick?

Choose Matomo if

  • You need web analytics.
  • You want to start without paying.
  • You work on Web, On-premise.
  • You also want real-time reports.
Matomo review

Choose SAP BusinessObjects if

  • You need crystal reports.
  • You work on Web, Desktop, Mobile.
  • You also want web intelligence.
SAP BusinessObjects review

Questions people ask

Is Matomo or SAP BusinessObjects better?
Neither clearly leads. Matomo starts at Free and SAP BusinessObjects at $400/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Matomo or SAP BusinessObjects?
Matomo has a free tier; the other does not. Paid plans start at Free for Matomo and $400/month for SAP BusinessObjects.
Does Matomo or SAP BusinessObjects run on more platforms?
Matomo runs on Web, On-premise. SAP BusinessObjects runs on Web, Desktop, Mobile.
Can I use Matomo for free?
Yes. Matomo has a free tier, so you can try it without paying. SAP BusinessObjects starts at $400/month.
What is Matomo best used for?
Matomo is most often used for privacy focused web analytics as an alternative to google analytics, self hosting analytics so visitor data stays on owned infrastructure. Of those, privacy focused web analytics as an alternative to google analytics and self hosting analytics so visitor data stays on owned infrastructure are not what SAP BusinessObjects is typically brought in for.
What can Matomo do that SAP BusinessObjects cannot?
Matomo covers Web analytics, Real-time reports, Custom dimensions, Goal tracking. SAP BusinessObjects covers Crystal Reports, Web Intelligence, Lumira, Analysis for Office. Both handle Web support.

Answered from the vendors’ own pages

Matomo: How much does Matomo cost?

Matomo Cloud starts at EUR 29 per month for the Starter plan, which covers 50,000 hits per month. Matomo On-Premise has a free Community edition, with paid bundles from EUR 275 per month for up to 5M hits and 4 users.

Source
Matomo: Is Matomo free?

The On-Premise Community edition is free forever with unlimited users and hits, supported through the forum only. Matomo Cloud is a paid service, though a free trial with access to all core features is offered.

Source
Matomo: What is the difference between Matomo Cloud and On-Premise?

Cloud plans include hosting, maintenance, automatic updates and daily backups, priced by monthly hits from EUR 29. On-Premise is self-hosted, free in its Community edition, with paid bundles adding support and higher user counts.

Source
Matomo: How many hits do the Matomo On-Premise bundles cover?

The Team bundle covers up to 5M hits per month and 4 users at EUR 275 per month. Business covers up to 30M hits and 20 users at EUR 1,450. Enterprise covers up to 100M hits and 50 users at EUR 3,400.

Source
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