Is Glassbox or Matomo better?

Neither clearly leads. Glassbox starts at On request and Matomo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Glassbox or Matomo?

Matomo has a free tier; the other does not. Paid plans start at On request for Glassbox and Free for Matomo.

Does Glassbox or Matomo run on more platforms?

Glassbox runs on Web, Mobile, Hybrid. Matomo runs on Web, On-premise.

Can I use Matomo for free?

Yes. Matomo has a free tier, so you can try it without paying. Glassbox starts at On request.

What is Glassbox best used for?

Glassbox is most often used for user experience analysis, bug reproduction, conversion optimization, customer journey mapping. Of those, user experience analysis and bug reproduction are not what Matomo is typically brought in for.

What can Glassbox do that Matomo cannot?

Glassbox covers Session Replay, Struggle Detection, Journey Mapping, AI Insights. Matomo covers Web analytics, Real-time reports, Custom dimensions, Goal tracking. Both handle Web support.

Business Intelligence · head to head

Glassbox vs Matomo

Glassbox

Business Intelligence

Digital experience intelligence

From: On request
Rated: -

Full review Website

Matomo

Marketing

Privacy-focused web analytics

From: Free
Rated: -

Full review Website

The short version

Only Matomo has a free tier, so it costs nothing to try first.
Each has a real cost: Glassbox no fixed pricing tiers published; custom quotes required based on package, data retention, and session volume; Matomo the self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
They diverge on capability: Glassbox covers Session Replay, Matomo covers Web analytics.
Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Glassbox and Matomo actually diverge.

Attributes where Glassbox and Matomo differ
Attribute	Glassbox	Matomo
Starting price	On request	Free
Pricing model	subscription	freemium
Free tier	No	Yes
Platforms	Web, Mobile, Hybrid	Web, On-premise
Category	Business Intelligence	Marketing
Founded	2010	2007

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Glassbox

Session Replay
Struggle Detection
Journey Mapping
AI Insights
Voice of Customer
Adobe Analytics
Google Analytics
Salesforce

Only in Matomo

Web analytics
Real-time reports
Custom dimensions
Goal tracking
E-commerce tracking
Google Search Console
Privacy-focused
Cloud deployment

Both cover

Web support

What people use each for

The jobs each tool is most often brought in to do.

Glassbox

User experience analysisnot Matomo
Bug reproductionnot Matomo
Conversion optimizationnot Matomo
Customer journey mappingnot Matomo
Usability testingnot Matomo

Matomo

Privacy focused web analytics as an alternative to Google Analyticsnot Glassbox
Self hosting analytics so visitor data stays on owned infrastructurenot Glassbox

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Glassbox

No fixed pricing tiers published; custom quotes required based on package, data retention, and session volume

Matomo

The self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
Premium plugin bundles for self hosted installs run from 275 EUR a month for 4 users to 3,400 EUR for 50
Cloud pricing is banded by monthly hits, and anything above 10 million requires contacting sales
Self hosting places all operation and upgrades on the operator while still needing paid plugins for the advanced features

Pricing, plan by plan

Glassbox

On request

CustomFree
- Full Platform
- Mobile Analytics
- Enterprise Support

Matomo

Free

Self-hostedFree
- Open-source
- Full analytics
- Privacy-focused

Which should you pick?

Choose Glassbox if

You need session replay.
You work on Web, Mobile, Hybrid.
You also want struggle detection.

Glassbox review

Choose Matomo if

You need web analytics.
You want to start without paying.
You work on Web, On-premise.
You also want real-time reports.

Matomo review

Questions people ask

Is Glassbox or Matomo better?: Neither clearly leads. Glassbox starts at On request and Matomo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Glassbox or Matomo?: Matomo has a free tier; the other does not. Paid plans start at On request for Glassbox and Free for Matomo.
Does Glassbox or Matomo run on more platforms?: Glassbox runs on Web, Mobile, Hybrid. Matomo runs on Web, On-premise.
Can I use Matomo for free?: Yes. Matomo has a free tier, so you can try it without paying. Glassbox starts at On request.
What is Glassbox best used for?: Glassbox is most often used for user experience analysis, bug reproduction, conversion optimization, customer journey mapping. Of those, user experience analysis and bug reproduction are not what Matomo is typically brought in for.
What can Glassbox do that Matomo cannot?: Glassbox covers Session Replay, Struggle Detection, Journey Mapping, AI Insights. Matomo covers Web analytics, Real-time reports, Custom dimensions, Goal tracking. Both handle Web support.

Answered from the vendors’ own pages

Glassbox: How much does Glassbox cost?

Glassbox uses custom pricing based on three factors: the selected package (Production Operation, Marketing/Business, or Product), data retention period, and session volume. The vendor encourages contacting sales to build customized packages.

Source

Matomo: How much does Matomo cost?

Matomo Cloud starts at EUR 29 per month for the Starter plan, which covers 50,000 hits per month. Matomo On-Premise has a free Community edition, with paid bundles from EUR 275 per month for up to 5M hits and 4 users.

Source

Glassbox: Does Glassbox offer add-ons for specific industries?

Yes, Glassbox offers specialized add-on solutions including fraud prevention, accessibility features, and call center solutions tailored for financial organizations.

Source

Matomo: Is Matomo free?

The On-Premise Community edition is free forever with unlimited users and hits, supported through the forum only. Matomo Cloud is a paid service, though a free trial with access to all core features is offered.

Source

Matomo: What is the difference between Matomo Cloud and On-Premise?

Cloud plans include hosting, maintenance, automatic updates and daily backups, priced by monthly hits from EUR 29. On-Premise is self-hosted, free in its Community edition, with paid bundles adding support and higher user counts.

Source

Matomo: How many hits do the Matomo On-Premise bundles cover?

The Team bundle covers up to 5M hits per month and 4 users at EUR 275 per month. Business covers up to 30M hits and 20 users at EUR 1,450. Enterprise covers up to 100M hits and 50 users at EUR 3,400.

Source

Glassbox vs Matomo

Glassbox

Matomo

The short version

Where they differ

What each one covers

Only in Glassbox

Only in Matomo

Both cover

What people use each for

Glassbox

Matomo

Where each one falls short

Glassbox

Matomo

Pricing, plan by plan

Glassbox

Matomo

Which should you pick?

Choose Glassbox if

Choose Matomo if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Glassbox

More on Matomo

Keep looking

Other head to heads