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Sales Enablement · head to head

Arrows vs Mailshake

Arrows logo

Arrows

Sales Enablement

AI agents that run a deal playbook and keep quiet pipeline moving, integrated with HubSpot and Salesforce

From
On request
Rated
-
Full reviewWebsite
Mailshake logo

Mailshake

Sales Enablement

Email outreach and sales engagement software for cold email and multichannel sequences

From
$25/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Arrows the product has repositioned from HubSpot customer onboarding to AI-driven deal execution, so buyers acting on older recommendations may find the capability they were promised is no longer the focus of the roadmap.; Mailshake no free trial is offered, unlike some competing outreach tools.
  • They diverge on capability: Arrows covers Deal gameplan, Mailshake covers Automated Email Sequences.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Arrows and Mailshake actually diverge.

Attributes where Arrows and Mailshake differ
AttributeArrowsMailshake
Starting priceOn request$25/month
Pricing modelquotesubscription
FoundedUnknown2015

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Sales Enablement).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Arrows

  • Deal gameplan
  • Playbook definition
  • Rep workspace
  • Follow-through automation
  • CRM write-back
  • Research and preparation
  • Stakeholder tracking
  • Shared customer plans

Only in Mailshake

  • Automated Email Sequences
  • Email Warmup & Verification
  • Data Finder
  • Unified Inbox
  • Power Phone Dialer
  • CRM Integrations
  • A/B Testing

What people use each for

The jobs each tool is most often brought in to do.

Arrows

  • A HubSpot-centred sales team whose deal records go stale because reps update the CRM only when a manager asksnot Mailshake
  • A sales organisation where a consistent playbook exists on paper but nobody applies it below the top five deals in each pipelinenot Mailshake
  • A company where deals go quiet for weeks and nobody notices until the close date slips, wanting the follow-up to happen without a rep rememberingnot Mailshake
  • A revenue leader onboarding new account executives who need the playbook applied to their pipeline from day one rather than learned over two quartersnot Mailshake

Mailshake

  • Running cold email outreach campaigns for sales prospectingnot Arrows
  • Automating multi-step follow-up sequences with A/B testingnot Arrows
  • Finding and verifying prospect contact data before outreachnot Arrows
  • Combining email and phone dialing in one outbound workflownot Arrows
  • Managing agency client outreach across separate billing teamsnot Arrows

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Arrows

  • The product has repositioned from HubSpot customer onboarding to AI-driven deal execution, so buyers acting on older recommendations may find the capability they were promised is no longer the focus of the roadmap.
  • Pricing is not published and is scoped per engagement, so there is no benchmark, no self-serve entry, and two comparable buyers can be quoted materially different figures for the same product.
  • A scoping session is required before you get a number at all, which lengthens evaluation and makes it impossible to sanity-check budget before committing sales cycle time.
  • It depends on the CRM holding accurate deal and contact data; teams whose HubSpot or Salesforce hygiene is already poor get agents acting confidently on wrong information.
  • It is a small vendor in a category being entered by both CRM incumbents and well-funded agent startups, so betting a core sales workflow on it carries real continuity risk over a multi-year horizon.

Mailshake

  • No free trial is offered, unlike some competing outreach tools.
  • The phone dialer and larger data finder credit allotments are only available on the higher-priced Sales Engagement plan.
  • Pricing scales per user/email address, which can become costly for larger outbound teams.
  • CRM integrations (Salesforce, Pipedrive, HubSpot) are limited to the Email Outreach plan and above, unavailable on Starter.

Pricing, plan by plan

Arrows

On request
  • Arrows$undefined/year
    • Deal gameplans and playbook execution
    • Rep workspace
    • Automated follow-through and CRM updates

Mailshake

$25/month
  • Starter$25/month
    • 1 email address per account
    • 1,500 email sends per month
    • Unlimited uploaded contacts and campaigns
  • Email Outreach$45/month
    • 2 email addresses per account
    • Unlimited email sends and campaigns
    • 50 free data finder credits
  • Sales Engagement$85/month
    • 10 email addresses per account
    • 2,500 free data finder credits
    • 5 phone numbers with unlimited North America dialer minutes
  • Agency$undefined/month
    • Unlimited email addresses
    • All Sales Engagement features
    • Custom pricing for agencies

Which should you pick?

Choose Arrows if

  • You need deal gameplan.
  • You also want playbook definition.
Arrows review

Choose Mailshake if

  • You need automated email sequences.
  • You work on web.
  • You also want email warmup & verification.
Mailshake review

Questions people ask

Is Arrows or Mailshake better?
Neither clearly leads. Arrows starts at On request and Mailshake at $25/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Arrows or Mailshake?
Arrows starts at On request and Mailshake at $25/month.
Does Arrows or Mailshake run on more platforms?
Arrows runs on Web. Mailshake runs on web.
What is Arrows best used for?
Arrows is most often used for a hubspot-centred sales team whose deal records go stale because reps update the crm only when a manager asks, a sales organisation where a consistent playbook exists on paper but nobody applies it below the top five deals in each pipeline, a company where deals go quiet for weeks and nobody notices until the close date slips, wanting the follow-up to happen without a rep remembering, a revenue leader onboarding new account executives who need the playbook applied to their pipeline from day one rather than learned over two quarters. Of those, a hubspot-centred sales team whose deal records go stale because reps update the crm only when a manager asks and a sales organisation where a consistent playbook exists on paper but nobody applies it below the top five deals in each pipeline are not what Mailshake is typically brought in for.
What can Arrows do that Mailshake cannot?
Arrows covers Deal gameplan, Playbook definition, Rep workspace, Follow-through automation. Mailshake covers Automated Email Sequences, Email Warmup & Verification, Data Finder, Unified Inbox.

Answered from the vendors’ own pages

Arrows: Is Arrows still a customer onboarding tool?

It is now positioned around AI-driven deal execution rather than post-sale onboarding. Confirm with the vendor that the onboarding plans you want are still sold as you expect.

Mailshake: How am I charged for Mailshake?

Billing is paid by the team and based on the number of users purchased. Each user allows one connected mail account, so a 3-user plan enables 3 connected mailboxes.

Source
Arrows: Do I need HubSpot?

HubSpot is the deepest integration and its historic home, but Salesforce is supported. It is a layer over a CRM, not a CRM replacement.

Mailshake: Is there a free trial for Mailshake?

No free trial is offered. Instead, Mailshake provides concierge onboarding, deliverability training, and support resources to new customers.

Source
Arrows: How is it priced?

By scope of work and deal coverage, not per seat. The vendor runs a scoping session before proposing a figure, and nothing is published.

Mailshake: Can I cancel my Mailshake subscription at any time?

Yes, subscriptions can be cancelled at any time before the renewal date without additional charges, aside from any outstanding prorated costs.

Source
Arrows: Does it replace my CRM?

No. It writes back into HubSpot or Salesforce and gives reps a workspace so they spend less time in the CRM interface.

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