Softwr

E-Commerce · head to head

Depop vs Magento

Depop logo

Depop

E-Commerce

Fashion resale marketplace popular with younger sellers, owned by Etsy, with a per-item plus percentage fee

From
Free
Rated
-
Full reviewWebsite
Magento logo

Magento

E-Commerce

Open core commerce platform, free as Magento Open Source and licensed by revenue as Adobe Commerce

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Depop the 2024 shift away from a flat 10 percent fee increased the effective cost per sale for sellers moving high volumes of low-priced items, a group that was previously well served by the app.; Magento it is open core rather than open source, so B2B, customer segmentation, content staging and the Adobe analytics and recommendation services sit behind the Adobe Commerce licence, and discovering that mid-project converts a free platform into a revenue-banded contract.
  • They diverge on capability: Depop covers Curated seller shops, Magento covers Two editions.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Depop and Magento actually diverge.

Attributes where Depop and Magento differ
AttributeDepopMagento
Pricing modelFree to list; percentage plus per-order seller fee, separate payment processing feeopen-source
PlatformsiOS, Android, WebWeb
FoundedUnknown2008

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Depop

  • Curated seller shops
  • Social discovery feed
  • Per-order seller fee
  • Depop Payments
  • Offers and bundles
  • Boost and promoted listings

Only in Magento

  • Two editions
  • Complex catalogue handling
  • Multi-store and multi-website
  • Native B2B in the paid edition
  • Multi-currency and multi-region
  • Composer module system
  • GraphQL and REST APIs
  • Hyva and Mage-OS ecosystem

What people use each for

The jobs each tool is most often brought in to do.

Depop

  • A younger seller building a curated vintage or streetwear shop with a distinct aesthetic identitynot Magento
  • A buyer who discovers items through a social-style feed rather than direct searchnot Magento
  • A seller moving higher-priced individual pieces where the current fee structure is more favourable than the old flat ratenot Magento
  • Someone who wants social features like likes and follows as part of the buying and selling experiencenot Magento

Magento

  • A retailer with tens of thousands of SKUs and attribute-heavy catalogue logic that SaaS platforms restrictnot Depop
  • A multi-brand or multi-region group needing separate websites, currencies and tax treatment from one back officenot Depop
  • A B2B seller needing company accounts, negotiated pricing and quoting inside the storefrontnot Depop
  • An enterprise with an in-house or retained development team that treats commerce as owned softwarenot Depop

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Depop

  • The 2024 shift away from a flat 10 percent fee increased the effective cost per sale for sellers moving high volumes of low-priced items, a group that was previously well served by the app.
  • Payment processing is a separate fee on top of the per-order seller fee, so the total deduction from a sale is not fully captured by the headline percentage alone.
  • Discovery leans heavily on an algorithmic social feed, so newer sellers without an existing following can find it harder to get visibility without paying for Boost promotion.
  • As an Etsy subsidiary since 2021, Depop's roadmap and fee decisions are set within a larger public company strategy rather than independently, and past fee changes reflect that broader commercial pressure.
  • Buyer protection and dispute resolution for item condition or authenticity issues rely on Depop's own policies, which are less standardised than the seller-rating-driven trust systems on some competitors.

Magento

  • It is open core rather than open source, so B2B, customer segmentation, content staging and the Adobe analytics and recommendation services sit behind the Adobe Commerce licence, and discovering that mid-project converts a free platform into a revenue-banded contract.
  • The Adobe Commerce licence is priced on bands of gross merchandise value, so the platform bill increases as the store succeeds and is largely unrelated to the infrastructure or support you consume.
  • A production installation needs a search engine, a cache, a reverse proxy, a message queue and a database tuned together, so hosting is a DevOps engagement rather than a plan, and the first serious traffic event is where under-sizing becomes visible.
  • Minor version upgrades regularly break third party modules, so staying current means a regression testing and remediation project several times a year, and merchants who skip upgrades to avoid that end up running software with unpatched vulnerabilities.
  • The specialist developer market is small and expensive relative to other platforms, so an agency retainer becomes a permanent operating cost and losing that agency is a genuine business continuity problem rather than a procurement inconvenience.

Pricing, plan by plan

Depop

Free
  • SellingFree
    • Percentage-based fee on sale price plus a small fixed per-order fee
    • Separate payment processing fee applies on top
    • Sellers should check current published rates, as the fee structure changed from a flat 10 percent in 2024

Magento

Free
  • Magento Open SourceFree
    • Unlimited products
    • Multiple storefronts
    • Advanced marketing
  • Adobe Commerce$20000/year
    • All Open Source features
    • 24/7 enterprise support
    • Managed cloud hosting

Which should you pick?

Choose Depop if

  • You need curated seller shops.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want social discovery feed.
Depop review

Choose Magento if

  • You need two editions.
  • You want to start without paying.
  • You also want complex catalogue handling.
Magento review

Questions people ask

Is Depop or Magento better?
Neither clearly leads. Depop starts at Free and Magento at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Depop or Magento?
Depop starts at Free and Magento at Free.
Does Depop or Magento run on more platforms?
Depop runs on iOS, Android, Web. Magento runs on Web.
Can I use Depop for free?
Both have a free tier, so you can try either at no cost before committing.
What is Depop best used for?
Depop is most often used for a younger seller building a curated vintage or streetwear shop with a distinct aesthetic identity, a buyer who discovers items through a social-style feed rather than direct search, a seller moving higher-priced individual pieces where the current fee structure is more favourable than the old flat rate, someone who wants social features like likes and follows as part of the buying and selling experience. Of those, a younger seller building a curated vintage or streetwear shop with a distinct aesthetic identity and a buyer who discovers items through a social-style feed rather than direct search are not what Magento is typically brought in for.
What can Depop do that Magento cannot?
Depop covers Curated seller shops, Social discovery feed, Per-order seller fee, Depop Payments. Magento covers Two editions, Complex catalogue handling, Multi-store and multi-website, Native B2B in the paid edition.

Answered from the vendors’ own pages

Depop: Is Depop seller fee still a flat 10 percent?

No, Depop moved to a percentage plus small fixed per-order fee structure in 2024, replacing the earlier flat 10 percent rate.

Magento: Is Magento free?

Magento Open Source is. Adobe Commerce is not, and it holds back B2B, segmentation, content staging and the Adobe analytics and recommendation layer. Establish which edition a requirement needs before you commit.

Depop: Who owns Depop?

Etsy, which acquired Depop in 2021 for 1.625 billion dollars.

Magento: How is Adobe Commerce priced?

On bands of gross merchandise value, so the licence grows with revenue rather than with usage. Model it against your three year forecast, not this year's turnover.

Depop: Does Depop charge for payment processing separately?

Yes, Depop Payments carries its own fee in addition to the per-order seller fee.

Magento: What does it really cost to run?

Licence if applicable, plus tuned infrastructure, plus a specialist agency or in-house team. For most deployments the people and hosting exceed the licence.

Magento: Why do agencies keep mentioning Hyva?

The stock front end stack is slow to develop against, so Hyva, a commercially licensed replacement front end, has become a common default. It is another licence to budget for.

Magento: What happened with Magento 1?

It reached end of life and left merchants on unsupported, unpatched software facing a full replatform. It is the reference point for how long to assume support for any edition you adopt.

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