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E-Commerce · head to head

Mercari vs Sellfy

Mercari logo

Mercari

E-Commerce

Japan-founded peer-to-peer resale marketplace with a flat seller commission

From
Free
Rated
-
Full reviewWebsite
Sellfy logo

Sellfy

E-Commerce

Ecommerce platform for creators and entrepreneurs

From
$22/month
Rated
-
Full reviewWebsite

The short version

  • Only Mercari has a free tier, so it costs nothing to try first.
  • Each has a real cost: Mercari the flat 10 percent commission plus payment processing fees applies even to very low-value items, so selling something for a few dollars can leave the seller with proportionally little after fees and packaging.; Sellfy every plan caps annual sales volume: $10k on Starter, $50k on Business and $200k on Premium
  • They diverge on capability: Mercari covers Flat seller commission, Sellfy covers Physical & digital products.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Mercari and Sellfy actually diverge.

Attributes where Mercari and Sellfy differ
AttributeMercariSellfy
Starting priceFree$22/month
Pricing modelFree to list; 10 percent seller commission on sale price plus payment processing feesubscription
Free tierYesNo
PlatformsiOS, Android, WebWeb
FoundedUnknown2013

Identical on both: user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mercari

  • Flat seller commission
  • Prepaid shipping labels
  • Local pickup and offers
  • Smart pricing and price drops
  • Mercari authenticity guarantee
  • Instant or standard payout

Only in Sellfy

  • Physical & digital products
  • Membership/subscription sales
  • Email marketing
  • Marketing automation
  • Affiliate program
  • Analytics
  • Mobile app
  • Multi-currency support

What people use each for

The jobs each tool is most often brought in to do.

Mercari

  • Someone clearing out a wide mix of household items, not just clothing, in one listing appnot Sellfy
  • A casual seller who wants a flat, predictable commission rather than a tiered fee structurenot Sellfy
  • A buyer looking for secondhand electronics or general goods alongside apparelnot Sellfy
  • A seller using local pickup to avoid shipping costs on bulky itemsnot Sellfy

Sellfy

  • Selling digital downloads, subscriptions or print on demand goods from a hosted storefrontnot Mercari
  • Running a small creator store without building a sitenot Mercari

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mercari

  • The flat 10 percent commission plus payment processing fees applies even to very low-value items, so selling something for a few dollars can leave the seller with proportionally little after fees and packaging.
  • Shipping is the seller's responsibility to arrange and package correctly, and disputes over item condition or damage in transit are common friction points in buyer-seller resolution.
  • Instant payout carries its own fee on top of the selling and processing fees already deducted, so getting money out quickly costs more than waiting for standard transfer.
  • Buyer protection and authenticity verification are limited outside the specific luxury authentication programme, so counterfeit risk on unverified categories rests largely on buyer judgement of listing photos and seller ratings.
  • Market depth and typical sale prices vary significantly between the Japan and US versions of the app, and the two operate as largely separate marketplaces despite the shared brand.

Sellfy

  • Every plan caps annual sales volume: $10k on Starter, $50k on Business and $200k on Premium
  • Exceeding the cap forces a plan upgrade rather than an overage charge, so growth is a step change in cost
  • Maximum file size per digital product is tied to the plan, at 10 GB, 15 GB and 20 GB
  • Email marketing credits are metered per plan, from 2,000 to 50,000
  • Cart abandonment, upselling and the affiliate programme all require the Business plan
  • Payment processing fees from PayPal or Stripe are charged on top of the subscription

Pricing, plan by plan

Mercari

Free
  • SellingFree
    • 10 percent selling fee on final sale price
    • Separate payment processing fee, roughly 2.9 percent plus a fixed amount
    • Instant payout carries an additional fee versus standard bank transfer

Sellfy

$22/month
  • Starter$22/month
    • From $22/month with annual billing (or $39/month with monthly billing)
    • Basic e-commerce features for digital and physical products
  • Business$null/month
    • Mid-tier option with expanded capabilities
  • Premium$null/month
    • Highest tier with up to 20GB per digital product file storage

Which should you pick?

Choose Mercari if

  • You need flat seller commission.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want prepaid shipping labels.
Mercari review

Choose Sellfy if

  • You need physical & digital products.
  • You also want membership/subscription sales.
Sellfy review

Questions people ask

Is Mercari or Sellfy better?
Neither clearly leads. Mercari starts at Free and Sellfy at $22/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mercari or Sellfy?
Mercari has a free tier; the other does not. Paid plans start at Free for Mercari and $22/month for Sellfy.
Does Mercari or Sellfy run on more platforms?
Mercari runs on iOS, Android, Web. Sellfy runs on Web.
Can I use Mercari for free?
Yes. Mercari has a free tier, so you can try it without paying. Sellfy starts at $22/month.
What is Mercari best used for?
Mercari is most often used for someone clearing out a wide mix of household items, not just clothing, in one listing app, a casual seller who wants a flat, predictable commission rather than a tiered fee structure, a buyer looking for secondhand electronics or general goods alongside apparel, a seller using local pickup to avoid shipping costs on bulky items. Of those, someone clearing out a wide mix of household items, not just clothing, in one listing app and a casual seller who wants a flat, predictable commission rather than a tiered fee structure are not what Sellfy is typically brought in for.
What can Mercari do that Sellfy cannot?
Mercari covers Flat seller commission, Prepaid shipping labels, Local pickup and offers, Smart pricing and price drops. Sellfy covers Physical & digital products, Membership/subscription sales, Email marketing, Marketing automation.

Answered from the vendors’ own pages

Mercari: How much does Mercari charge sellers?

A flat 10 percent selling fee on the final sale price in the US, plus a separate payment processing fee, both deducted from the seller payout.

Sellfy: How much does Sellfy cost?

Sellfy starts at $22/month for the Starter plan with annual billing ($39/month with monthly billing). Higher tiers (Business and Premium) are available but specific pricing requires contacting sales or visiting the pricing page.

Source
Mercari: Does the buyer pay any extra platform fee?

No separate platform fee is added at buyer checkout the way Vinted adds a buyer protection fee; the buyer pays the listed price plus shipping if not included.

Sellfy: Does Sellfy charge transaction fees?

No, Sellfy charges zero transaction fees on sales, unlike competitors such as Gumroad which charges 10%. If revenue exceeds a plan limit, a 2% fee may apply unless you upgrade to a higher tier.

Source
Mercari: Is Mercari the same marketplace in Japan and the US?

No, they operate as separate marketplaces under the same brand, with different inventory, pricing and fee history.

Sellfy: Does Sellfy offer a free trial?

Yes, new users can access a 14-day free trial with no credit card required. During the trial you can customize store design and add product types, but upgrading to a paid plan is required to start selling.

Source
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