Is Luzmo or Swydo better?

Neither clearly leads. Luzmo starts at €995/month and Swydo at €69/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Luzmo or Swydo?

Luzmo starts at €995/month and Swydo at €69/month.

Does Luzmo or Swydo run on more platforms?

Both run on Web, so platform support will not decide this one for you.

What is Luzmo best used for?

Luzmo is most often used for a b2b saas product that needs customer-facing dashboards without hiring a front-end data visualisation team, a vertical software vendor that wants to sell an analytics module as a paid add-on, a product where each customer must only see their own rows and the security boundary has to be provable to an auditor, a team that wants end customers to build their own charts rather than filing feature requests for every new report. Of those, a b2b saas product that needs customer-facing dashboards without hiring a front-end data visualisation team and a vertical software vendor that wants to sell an analytics module as a paid add-on are not what Swydo is typically brought in for.

What can Luzmo do that Swydo cannot?

Luzmo covers Multi-tenant row-level security, Embeddable editor, Theming and white labelling, SDKs and APIs. Swydo covers Multi-platform connectors, Report templates, Goal and budget tracking, White label delivery.

Business Intelligence · head to head

Luzmo vs Swydo

Luzmo

Business Intelligence

Embedded analytics for SaaS products, billed by monthly active dashboard users

From: €995/month
Rated: -

Full review Website

Swydo

Marketing

Automated client reporting for marketing agencies, priced per data source rather than per client

From: €69/month
Rated: -

Full review Website

The short version

Each has a real cost: Luzmo billing by monthly active users means commercial success is punished: getting every one of your customers into the dashboard weekly is exactly the outcome that pushes you into the next tier.; Swydo pricing by data source punishes agencies with many small clients: forty clients on two connections each costs more than the headline EUR 69 suggests, and the per-source rate only starts falling after ten sources.
They diverge on capability: Luzmo covers Multi-tenant row-level security, Swydo covers Multi-platform connectors.
Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Luzmo and Swydo actually diverge.

Attributes where Luzmo and Swydo differ
Attribute	Luzmo	Swydo
Starting price	€995/month	€69/month
Pricing model	Per month by monthly active user count	Per month by data source count
Category	Business Intelligence	Marketing

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Luzmo

Multi-tenant row-level security
Embeddable editor
Theming and white labelling
SDKs and APIs
Luzmo IQ
Scheduled exports

Only in Swydo

Multi-platform connectors
Report templates
Goal and budget tracking
White label delivery
Client portal
Scheduled distribution

What people use each for

The jobs each tool is most often brought in to do.

Luzmo

A B2B SaaS product that needs customer-facing dashboards without hiring a front-end data visualisation teamnot Swydo
A vertical software vendor that wants to sell an analytics module as a paid add-onnot Swydo
A product where each customer must only see their own rows and the security boundary has to be provable to an auditornot Swydo
A team that wants end customers to build their own charts rather than filing feature requests for every new reportnot Swydo

Swydo

A performance agency with a dozen retainer clients that each need a branded monthly PDF without an analyst rebuilding itnot Luzmo
An in-house team reporting on paid search and paid social to a board that will not open a Looker Studio linknot Luzmo
An agency that wants unlimited internal users because juniors, account managers and the finance team all need accessnot Luzmo
Replacing a per-client reporting tool when the client roster is small but each client runs many channelsnot Luzmo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Luzmo

Billing by monthly active users means commercial success is punished: getting every one of your customers into the dashboard weekly is exactly the outcome that pushes you into the next tier.
The entry price of EUR 995 per month billed annually rules it out for early-stage products, so the realistic buyer already has meaningful revenue.
It is built for embedding rather than internal analysis, so most customers still pay for a second BI tool for their own staff, doubling the analytics line item.
The semantic modelling layer is lighter than a dedicated one such as dbt or Cube, so complex metric definitions often have to be pre-computed in the warehouse before Luzmo sees them.
As a smaller European vendor it has less connector breadth and a smaller partner ecosystem than the US incumbents, and unusual data sources frequently need an intermediate warehouse hop.

Swydo

Pricing by data source punishes agencies with many small clients: forty clients on two connections each costs more than the headline EUR 69 suggests, and the per-source rate only starts falling after ten sources.
There is no data warehouse or SQL layer, so any calculation the interface does not offer natively cannot be built, and complex attribution reporting has to happen elsewhere.
Historical data lives with the connection, so removing a departed client destroys the reporting history for that account unless it was exported first.
The connector list is around forty sources and skews to mainstream ad platforms, so agencies serving niche verticals with bespoke platforms will still need manual data entry or Google Sheets bridges.
Report design is template-driven rather than free-form, so agencies that sell on the polish of their deliverables often find they cannot match a designed InDesign or Canva output.

Pricing, plan by plan

Luzmo

€995/month

Starter$995/month
- Embedded dashboards with white labelling
- Custom charts
- APIs and SDKs
Premium$2495/month
- Everything in Starter
- End-customer self-service dashboard building
- Luzmo IQ conversational insights
Enterprise$undefined/year
- Dedicated VPC option
- Flexible hosting region
- OIDC single sign-on

Swydo

€69/month

Swydo$69/month
- Ten data sources included
- Unlimited clients, users, dashboards and reports
- White labelling and custom sending domain

Which should you pick?

Choose Luzmo if

You need multi-tenant row-level security.
You also want embeddable editor.

Luzmo review

Choose Swydo if

You need multi-platform connectors.
You also want report templates.

Swydo review

Questions people ask

Is Luzmo or Swydo better?: Neither clearly leads. Luzmo starts at €995/month and Swydo at €69/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Luzmo or Swydo?: Luzmo starts at €995/month and Swydo at €69/month.
Does Luzmo or Swydo run on more platforms?: Both run on Web, so platform support will not decide this one for you.
What is Luzmo best used for?: Luzmo is most often used for a b2b saas product that needs customer-facing dashboards without hiring a front-end data visualisation team, a vertical software vendor that wants to sell an analytics module as a paid add-on, a product where each customer must only see their own rows and the security boundary has to be provable to an auditor, a team that wants end customers to build their own charts rather than filing feature requests for every new report. Of those, a b2b saas product that needs customer-facing dashboards without hiring a front-end data visualisation team and a vertical software vendor that wants to sell an analytics module as a paid add-on are not what Swydo is typically brought in for.
What can Luzmo do that Swydo cannot?: Luzmo covers Multi-tenant row-level security, Embeddable editor, Theming and white labelling, SDKs and APIs. Swydo covers Multi-platform connectors, Report templates, Goal and budget tracking, White label delivery.

Answered from the vendors’ own pages

Luzmo: Is Luzmo the same as Cumul.io?

Yes. Cumul.io rebranded to Luzmo; it is the same company and product line.

Swydo: Does Swydo charge per client?

No. Clients, users and reports are unlimited. You pay a base fee plus a per-data-source charge above ten sources.

Luzmo: How is it priced?

By monthly active users of your embedded dashboards, from EUR 995 per month on Starter billed annually.

Swydo: What is a data source?

One authenticated connection to one platform for one account, so one client with Google Ads and GA4 is two sources.

Luzmo: Is there a free tier?

No, only a trial. There is no perpetual free plan.

Swydo: Is there a free plan?

No, only a fourteen day trial. Billing starts at EUR 69 per month.

Luzmo: Can our customers build their own dashboards?

Yes, but the embeddable editor for end-customer self-service sits on the Premium tier.

Swydo: Can clients log in themselves?

Yes, clients get live dashboard access at no extra seat cost.

Luzmo vs Swydo

Luzmo

Swydo

The short version

Where they differ

What each one covers

Only in Luzmo

Only in Swydo

What people use each for

Luzmo

Swydo

Where each one falls short

Luzmo

Swydo

Pricing, plan by plan

Luzmo

Swydo

Which should you pick?

Choose Luzmo if

Choose Swydo if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Luzmo

More on Swydo

Keep looking

Other head to heads