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Employee Engagement · head to head

Loop & Tie vs Voluum

Loop & Tie logo

Loop & Tie

Employee Engagement

Choice-based gifting on a flat annual subscription with a marketplace weighted toward small and independent makers

From
Free
Free plan
Yes
Full reviewWebsite
Voluum logo

Voluum

Affiliate Marketing

Ad tracker for affiliate marketing professionals

From
$199/month
Free plan
No
Full reviewWebsite

The short version

  • Only Loop & Tie has a free tier, so it costs nothing to try first.
  • Each has a real cost: Loop & Tie the tier structure gates users tightly, so needing a fourth user pushes an organisation from five hundred to five thousand dollars a year, a tenfold platform cost increase for one seat.; Voluum the entry Profit plan at $119 per month includes 1M events and retains data for 6 months only
  • They diverge on capability: Loop & Tie covers Choice-based collections, Voluum covers Real-time tracking.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Loop & Tie and Voluum actually diverge.

Attributes where Loop & Tie and Voluum differ
AttributeLoop & TieVoluum
Starting priceFree$199/month
Pricing modelPer year subscription plus gift spendsubscription
Free tierYesNo
PlatformsWebWeb, Mobile
CategoryEmployee EngagementAffiliate Marketing
FoundedUnknown2014

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Loop & Tie

  • Choice-based collections
  • Curated marketplace
  • Flat rate or free shipping
  • Redemption analytics
  • Post-redemption scheduling
  • Branded merchandise and swag
  • Salesforce and HRIS integrations
  • Global warehousing

Only in Voluum

  • Real-time tracking
  • AI optimization
  • Anti-fraud kit
  • Traffic distribution AI
  • Collaboration tools
  • Google Ads
  • Facebook
  • PropellerAds

What people use each for

The jobs each tool is most often brought in to do.

Loop & Tie

  • A marketing team that wants gifting spend to go to small and independent makers rather than mass-produced branded drinkwarenot Voluum
  • A customer success team sending moderate volumes of thank you gifts and needing a meeting booked immediately after redemptionnot Voluum
  • A property management company sending resident perks where a curated local-feeling catalogue matters more than catalogue sizenot Voluum
  • A small business that wants to run gifting properly on a published five hundred dollar a year subscription rather than negotiating an enterprise contractnot Voluum

Voluum

  • Tracking affiliate and media buying campaigns across traffic sourcesnot Loop & Tie
  • Split testing landing pages and offersnot Loop & Tie
  • Automating bid and campaign rules against ad platformsnot Loop & Tie

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Loop & Tie

  • The tier structure gates users tightly, so needing a fourth user pushes an organisation from five hundred to five thousand dollars a year, a tenfold platform cost increase for one seat.
  • The curated marketplace is deliberately smaller than mass catalogues, so recipients who want a specific well known product will not find it and some will treat the choice as limited.
  • Global warehousing and international fulfilment only appear on the Premium tier, so any organisation gifting outside its home market is effectively on the five thousand dollar plan whatever its volume.
  • Native Salesforce and HRIS integration is a Premium feature or an Essentials add-on, so the automation that makes gifting scalable is not in the price most buyers first see.
  • Free shipping starts at Essentials, meaning free plan users pay five dollars per gift in shipping, which on any real volume is more than the Essentials subscription would have cost.

Voluum

  • The entry Profit plan at $119 per month includes 1M events and retains data for 6 months only
  • Events beyond the plan allowance are charged as overage, at $0.06 per 1,000 on the Profit plan
  • Custom domains are capped per plan, at 3 plus 1 dedicated on Profit
  • Data retention is tiered and reaches 24 months only from the $1,599 per month Enterprise plan
  • Cookieless tracking starts on the Start-up plan at $539 per month
  • Chat support on the lower plans is limited to 14 days
  • The Automizer ad spend integration is a paid add on that rises to $2,380 per month at $1,000,000 of tracked monthly ad spend

Pricing, plan by plan

Loop & Tie

Free
  • FreeFree
    • One user
    • Full marketplace access
    • Send gifts by email
  • Essentials$500/year
    • Three users and three teams
    • Custom gift collections
    • Free shipping
  • Premium$5000/year
    • Unlimited users and five teams
    • Gift cards, print on demand and branded merchandise
    • Global warehousing and fulfilment
  • Build Your Own$undefined/year
    • Custom team structures and permissions
    • Exclusive inventory or private-label collections
    • Custom logistics and compliance-driven fulfilment

Voluum

$199/month
  • Discover$199/month
    • 3M events
    • 6 months data retention
    • Basic features

Which should you pick?

Choose Loop & Tie if

  • You need choice-based collections.
  • You want to start without paying.
  • You also want curated marketplace.
Loop & Tie review

Choose Voluum if

  • You need real-time tracking.
  • You work on Web, Mobile.
  • You also want ai optimization.
Voluum review

Questions people ask

Is Loop & Tie or Voluum better?
Neither clearly leads. Loop & Tie starts at Free and Voluum at $199/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Loop & Tie or Voluum?
Loop & Tie has a free tier; the other does not. Paid plans start at Free for Loop & Tie and $199/month for Voluum.
Does Loop & Tie or Voluum run on more platforms?
Loop & Tie runs on Web. Voluum runs on Web, Mobile.
Can I use Loop & Tie for free?
Yes. Loop & Tie has a free tier, so you can try it without paying. Voluum starts at $199/month.
What is Loop & Tie best used for?
Loop & Tie is most often used for a marketing team that wants gifting spend to go to small and independent makers rather than mass-produced branded drinkware, a customer success team sending moderate volumes of thank you gifts and needing a meeting booked immediately after redemption, a property management company sending resident perks where a curated local-feeling catalogue matters more than catalogue size, a small business that wants to run gifting properly on a published five hundred dollar a year subscription rather than negotiating an enterprise contract. Of those, a marketing team that wants gifting spend to go to small and independent makers rather than mass-produced branded drinkware and a customer success team sending moderate volumes of thank you gifts and needing a meeting booked immediately after redemption are not what Voluum is typically brought in for.
What can Loop & Tie do that Voluum cannot?
Loop & Tie covers Choice-based collections, Curated marketplace, Flat rate or free shipping, Redemption analytics. Voluum covers Real-time tracking, AI optimization, Anti-fraud kit, Traffic distribution AI.

Answered from the vendors’ own pages

Loop & Tie: How much does the platform cost?

Free for one user, five hundred dollars a year for Essentials with three users, five thousand dollars a year for Premium with unlimited users, plus a quoted enterprise tier. Gift spend is separate.

Voluum: What is the base cost to start with Voluum?

The Profit plan starts at $119/month, which includes 20 active campaigns, 1 million events per month, and 6-month data retention. Annual billing is available at a discount.

Source
Loop & Tie: What is different about the catalogue?

It is curated toward small, independent, sustainable and diverse-owned brands rather than mass market products, which is the usual reason buyers choose it over larger competitors.

Voluum: How many active campaigns can I run at each pricing tier?

Profit (20), Scale (60), Start-up (100), Agency (200), and Enterprise (400) campaigns respectively. Custom Corporate and Executive plans allow unlimited campaigns.

Source
Loop & Tie: Do recipients choose their gift?

Yes, the sender sets a collection and price band and the recipient picks one item.

Voluum: What happens if I exceed my monthly event limit?

Overage charges are applied when you exceed the included events. The page mentions overage pricing but does not specify the per-event rate.

Source
Loop & Tie: Can I gift internationally on the cheaper plans?

Not properly. Global warehousing and fulfilment are Premium features.

Voluum: Is there a free trial period before I commit to a paid plan?

Yes, Voluum offers a 14-day platform preview with no payment required to test the platform.

Source
Voluum: How long will Voluum keep my data?

Data retention ranges from 6 months (Profit), 12 months (Scale, Start-up), 18 months (Agency), to 24 months (Enterprise) depending on your plan.

Source
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