Softwr

Employee Engagement · head to head

Giftpack vs Voluum

Giftpack logo

Giftpack

Employee Engagement

Global corporate gifting with a free tier and AI assisted gift selection

From
Free
Free plan
Yes
Full reviewWebsite
Voluum logo

Voluum

Affiliate Marketing

Ad tracker for affiliate marketing professionals

From
$199/month
Free plan
No
Full reviewWebsite

The short version

  • Only Giftpack has a free tier, so it costs nothing to try first.
  • Each has a real cost: Giftpack the published tiers are a floor, not a total: Giftpack states that merchandise, design and setup charges, shipping, taxes and managed service fees are additional and that most organisations receive a custom quote, so the monthly figure understates the real cost.; Voluum the entry Profit plan at $119 per month includes 1M events and retains data for 6 months only
  • They diverge on capability: Giftpack covers Freemium tier, Voluum covers Real-time tracking.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Giftpack and Voluum actually diverge.

Attributes where Giftpack and Voluum differ
AttributeGiftpackVoluum
Starting priceFree$199/month
Pricing modelPer month by plan, with procurement discountsubscription
Free tierYesNo
PlatformsWebWeb, Mobile
CategoryEmployee EngagementAffiliate Marketing
FoundedUnknown2014

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Giftpack

  • Freemium tier
  • AI assisted gift matching
  • International sourcing
  • Procurement discounts
  • Integrations
  • Account management
  • Campaign gifting
  • Address collection

Only in Voluum

  • Real-time tracking
  • AI optimization
  • Anti-fraud kit
  • Traffic distribution AI
  • Collaboration tools
  • Google Ads
  • Facebook
  • PropellerAds

What people use each for

The jobs each tool is most often brought in to do.

Giftpack

  • A company with employees or customers across many countries where a domestic gifting vendor cannot fulfil reliablynot Voluum
  • A people team testing corporate gifting for the first time, using the free tier for up to 250 recipients before committing budgetnot Voluum
  • A customer success team sending renewal and milestone gifts where recipient preferences are unknown and matching is more useful than a cataloguenot Voluum
  • An organisation with gift spend above roughly 21,000 US dollars a year, where the 40 per cent Enterprise procurement discount clears the 8,388 US dollar annual subscriptionnot Voluum

Voluum

  • Tracking affiliate and media buying campaigns across traffic sourcesnot Giftpack
  • Split testing landing pages and offersnot Giftpack
  • Automating bid and campaign rules against ad platformsnot Giftpack

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Giftpack

  • The published tiers are a floor, not a total: Giftpack states that merchandise, design and setup charges, shipping, taxes and managed service fees are additional and that most organisations receive a custom quote, so the monthly figure understates the real cost.
  • The paid tiers mostly buy a procurement discount rather than functionality, so a buyer with low gift volume pays 99 or 699 US dollars a month for a discount that never clears the subscription.
  • The Enterprise tier only makes arithmetic sense above roughly 21,000 US dollars of annual gift spend, and the pricing page does not tell you that, so smaller teams routinely over buy.
  • AI gift matching is only as good as the recipient data supplied, and a company that has nothing more than names and email addresses gets generic recommendations that are no better than picking from a catalogue.
  • International fulfilment means variable delivery times, customs handling and country specific catalogues, so a global recognition programme that is supposed to feel identical for everyone will not, and the platform cannot fix that.

Voluum

  • The entry Profit plan at $119 per month includes 1M events and retains data for 6 months only
  • Events beyond the plan allowance are charged as overage, at $0.06 per 1,000 on the Profit plan
  • Custom domains are capped per plan, at 3 plus 1 dedicated on Profit
  • Data retention is tiered and reaches 24 months only from the $1,599 per month Enterprise plan
  • Cookieless tracking starts on the Start-up plan at $539 per month
  • Chat support on the lower plans is limited to 14 days
  • The Automizer ad spend integration is a paid add on that rises to $2,380 per month at $1,000,000 of tracked monthly ad spend

Pricing, plan by plan

Giftpack

Free
  • FreemiumFree
    • Lifetime access at no cost
    • Up to 250 recipients
    • Core gifting workflow
  • Premium$99/month
    • Everything in Freemium
    • 15 per cent procurement discount
    • Management features
  • Enterprise$699/month
    • Everything in Premium
    • 40 per cent procurement discount
    • Unlimited integrations

Voluum

$199/month
  • Discover$199/month
    • 3M events
    • 6 months data retention
    • Basic features

Which should you pick?

Choose Giftpack if

  • You need freemium tier.
  • You want to start without paying.
  • You also want ai assisted gift matching.
Giftpack review

Choose Voluum if

  • You need real-time tracking.
  • You work on Web, Mobile.
  • You also want ai optimization.
Voluum review

Questions people ask

Is Giftpack or Voluum better?
Neither clearly leads. Giftpack starts at Free and Voluum at $199/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Giftpack or Voluum?
Giftpack has a free tier; the other does not. Paid plans start at Free for Giftpack and $199/month for Voluum.
Does Giftpack or Voluum run on more platforms?
Giftpack runs on Web. Voluum runs on Web, Mobile.
Can I use Giftpack for free?
Yes. Giftpack has a free tier, so you can try it without paying. Voluum starts at $199/month.
What is Giftpack best used for?
Giftpack is most often used for a company with employees or customers across many countries where a domestic gifting vendor cannot fulfil reliably, a people team testing corporate gifting for the first time, using the free tier for up to 250 recipients before committing budget, a customer success team sending renewal and milestone gifts where recipient preferences are unknown and matching is more useful than a catalogue, an organisation with gift spend above roughly 21,000 us dollars a year, where the 40 per cent enterprise procurement discount clears the 8,388 us dollar annual subscription. Of those, a company with employees or customers across many countries where a domestic gifting vendor cannot fulfil reliably and a people team testing corporate gifting for the first time, using the free tier for up to 250 recipients before committing budget are not what Voluum is typically brought in for.
What can Giftpack do that Voluum cannot?
Giftpack covers Freemium tier, AI assisted gift matching, International sourcing, Procurement discounts. Voluum covers Real-time tracking, AI optimization, Anti-fraud kit, Traffic distribution AI.

Answered from the vendors’ own pages

Giftpack: Is there really a free plan?

Yes. The Freemium plan is zero cost with lifetime access and covers up to 250 recipients. You still pay for the gifts, shipping and taxes.

Voluum: What is the base cost to start with Voluum?

The Profit plan starts at $119/month, which includes 20 active campaigns, 1 million events per month, and 6-month data retention. Annual billing is available at a discount.

Source
Giftpack: What do the paid tiers actually buy?

Mainly procurement discounts, 15 per cent on Premium and 40 per cent on Enterprise, plus management features, unlimited integrations and an account manager on Enterprise.

Voluum: How many active campaigns can I run at each pricing tier?

Profit (20), Scale (60), Start-up (100), Agency (200), and Enterprise (400) campaigns respectively. Custom Corporate and Executive plans allow unlimited campaigns.

Source
Giftpack: When does Enterprise pay for itself?

At 699 US dollars a month the subscription is 8,388 US dollars a year, so a 40 per cent discount needs roughly 21,000 US dollars of annual gift spend before the tier breaks even.

Voluum: What happens if I exceed my monthly event limit?

Overage charges are applied when you exceed the included events. The page mentions overage pricing but does not specify the per-event rate.

Source
Giftpack: Is the published price the total cost?

No. Giftpack states that merchandise, design and setup, shipping, taxes and managed service fees are additional, and that pricing depends on audience, countries, volume and operating model.

Voluum: Is there a free trial period before I commit to a paid plan?

Yes, Voluum offers a 14-day platform preview with no payment required to test the platform.

Source
Voluum: How long will Voluum keep my data?

Data retention ranges from 6 months (Profit), 12 months (Scale, Start-up), 18 months (Agency), to 24 months (Enterprise) depending on your plan.

Source
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