Softwr

Employee Engagement · head to head

Firstup vs Voluum

Firstup logo

Firstup

Employee Engagement

Intelligent communication platform for workforce engagement

From
On request
Free plan
No
Full reviewWebsite
Voluum logo

Voluum

Affiliate Marketing

Ad tracker for affiliate marketing professionals

From
$199/month
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Firstup none of the three packages carries a published price; every tier shows Get a Quote and the page directs buyers to Talk to sales; Voluum the entry Profit plan at $119 per month includes 1M events and retains data for 6 months only
  • They diverge on capability: Firstup covers AI-powered delivery, Voluum covers Real-time tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Firstup and Voluum actually diverge.

Attributes where Firstup and Voluum differ
AttributeFirstupVoluum
Starting priceOn request$199/month
Pricing modelquotesubscription
PlatformsWebWeb, Mobile
CategoryEmployee EngagementAffiliate Marketing
Founded20082014

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Firstup

  • AI-powered delivery
  • Personalized content
  • Multi-channel communication
  • Analytics and insights
  • Mobile app
  • Campaign management
  • Employee segmentation
  • Integrations

Only in Voluum

  • Real-time tracking
  • AI optimization
  • Anti-fraud kit
  • Traffic distribution AI
  • Collaboration tools
  • Google Ads
  • Facebook
  • PropellerAds

What people use each for

The jobs each tool is most often brought in to do.

Firstup

  • Targeted internal communications to email, mobile app and desktop channelsnot Voluum
  • Reaching frontline and deskless employees who lack corporate emailnot Voluum
  • Automated employee journeys for onboarding and lifecycle momentsnot Voluum

Voluum

  • Tracking affiliate and media buying campaigns across traffic sourcesnot Firstup
  • Split testing landing pages and offersnot Firstup
  • Automating bid and campaign rules against ad platformsnot Firstup

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Firstup

  • None of the three packages carries a published price; every tier shows Get a Quote and the page directs buyers to Talk to sales
  • AI content creation, intelligent delivery timing, translations and user generated content all require the Professional package
  • Employee journey automation, the flow builder and journey analytics require the top Premier package
  • Intranet capabilities are a paid add-on on top of any package rather than part of the platform
  • No free tier, trial price or self-serve signup is published

Voluum

  • The entry Profit plan at $119 per month includes 1M events and retains data for 6 months only
  • Events beyond the plan allowance are charged as overage, at $0.06 per 1,000 on the Profit plan
  • Custom domains are capped per plan, at 3 plus 1 dedicated on Profit
  • Data retention is tiered and reaches 24 months only from the $1,599 per month Enterprise plan
  • Cookieless tracking starts on the Start-up plan at $539 per month
  • Chat support on the lower plans is limited to 14 days
  • The Automizer ad spend integration is a paid add on that rises to $2,380 per month at $1,000,000 of tracked monthly ad spend

Pricing, plan by plan

Firstup

On request
  • Enterprise$undefined/month
    • AI personalization
    • Multi-channel delivery
    • Analytics

Voluum

$199/month
  • Discover$199/month
    • 3M events
    • 6 months data retention
    • Basic features

Which should you pick?

Choose Firstup if

  • You need ai-powered delivery.
  • You also want personalized content.
Firstup review

Choose Voluum if

  • You need real-time tracking.
  • You work on Web, Mobile.
  • You also want ai optimization.
Voluum review

Questions people ask

Is Firstup or Voluum better?
Neither clearly leads. Firstup starts at On request and Voluum at $199/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Firstup or Voluum?
Firstup starts at On request and Voluum at $199/month.
Does Firstup or Voluum run on more platforms?
Firstup runs on Web. Voluum runs on Web, Mobile.
What is Firstup best used for?
Firstup is most often used for targeted internal communications to email, mobile app and desktop channels, reaching frontline and deskless employees who lack corporate email, automated employee journeys for onboarding and lifecycle moments. Of those, targeted internal communications to email, mobile app and desktop channels and reaching frontline and deskless employees who lack corporate email are not what Voluum is typically brought in for.
What can Firstup do that Voluum cannot?
Firstup covers AI-powered delivery, Personalized content, Multi-channel communication, Analytics and insights. Voluum covers Real-time tracking, AI optimization, Anti-fraud kit, Traffic distribution AI.

Answered from the vendors’ own pages

Firstup: What are Firstup's pricing tiers?

Firstup offers three main tiers: Essential (basic employee communication reach), Professional (intelligent delivery with AI content creation), and Premier (hyper-personalized experiences at scale). An Employee Intranet add-on is available for any tier.

Source
Voluum: What is the base cost to start with Voluum?

The Profit plan starts at $119/month, which includes 20 active campaigns, 1 million events per month, and 6-month data retention. Annual billing is available at a discount.

Source
Firstup: How much does Firstup cost?

Actual dollar amounts are not published. Customers must request a quote or speak directly with Firstup's sales team to receive pricing information.

Source
Voluum: How many active campaigns can I run at each pricing tier?

Profit (20), Scale (60), Start-up (100), Agency (200), and Enterprise (400) campaigns respectively. Custom Corporate and Executive plans allow unlimited campaigns.

Source
Firstup: Do you offer volume discounts?

Firstup's pricing page includes a FAQ header for this question but does not provide the answer in the published content. This requires direct contact with sales.

Source
Voluum: What happens if I exceed my monthly event limit?

Overage charges are applied when you exceed the included events. The page mentions overage pricing but does not specify the per-event rate.

Source
Firstup: Is pricing built to scale with workforce growth?

Yes. Firstup describes its pricing as built to grow with your workforce, meaning the cost structure adjusts as your organization changes.

Source
Voluum: Is there a free trial period before I commit to a paid plan?

Yes, Voluum offers a 14-day platform preview with no payment required to test the platform.

Source
Voluum: How long will Voluum keep my data?

Data retention ranges from 6 months (Profit), 12 months (Scale, Start-up), 18 months (Agency), to 24 months (Enterprise) depending on your plan.

Source
Share

Related pages

More on Firstup

More on Voluum

Keep looking

Other head to heads