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Employee Engagement · head to head

Loop & Tie vs Offer18

Loop & Tie logo

Loop & Tie

Employee Engagement

Choice-based gifting on a flat annual subscription with a marketplace weighted toward small and independent makers

From
Free
Free plan
Yes
Full reviewWebsite
Offer18 logo

Offer18

Affiliate Marketing

Affiliate tracking for networks and advertisers

From
$49/month
Free plan
No
Full reviewWebsite

The short version

  • Only Loop & Tie has a free tier, so it costs nothing to try first.
  • Each has a real cost: Loop & Tie the tier structure gates users tightly, so needing a fourth user pushes an organisation from five hundred to five thousand dollars a year, a tenfold platform cost increase for one seat.; Offer18 feature breakdown between tiers not disclosed on pricing page
  • They diverge on capability: Loop & Tie covers Choice-based collections, Offer18 covers Real-time tracking.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Loop & Tie and Offer18 actually diverge.

Attributes where Loop & Tie and Offer18 differ
AttributeLoop & TieOffer18
Starting priceFree$49/month
Pricing modelPer year subscription plus gift spendsubscription
Free tierYesNo
CategoryEmployee EngagementAffiliate Marketing
FoundedUnknown2018

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Loop & Tie

  • Choice-based collections
  • Curated marketplace
  • Flat rate or free shipping
  • Redemption analytics
  • Post-redemption scheduling
  • Branded merchandise and swag
  • Salesforce and HRIS integrations
  • Global warehousing

Only in Offer18

  • Real-time tracking
  • Fraud detection
  • Smart links
  • Offer management
  • Publisher portal
  • Postback URLs
  • API integrations
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Loop & Tie

  • A marketing team that wants gifting spend to go to small and independent makers rather than mass-produced branded drinkwarenot Offer18
  • A customer success team sending moderate volumes of thank you gifts and needing a meeting booked immediately after redemptionnot Offer18
  • A property management company sending resident perks where a curated local-feeling catalogue matters more than catalogue sizenot Offer18
  • A small business that wants to run gifting properly on a published five hundred dollar a year subscription rather than negotiating an enterprise contractnot Offer18

Offer18

  • Click and conversion tracking for affiliate networksnot Loop & Tie
  • Payout and ROI reporting across partnersnot Loop & Tie
  • Mobile attribution for app installs and in-app eventsnot Loop & Tie
  • Click fraud detectionnot Loop & Tie
  • White-label tracking for agencies running partner programmesnot Loop & Tie

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Loop & Tie

  • The tier structure gates users tightly, so needing a fourth user pushes an organisation from five hundred to five thousand dollars a year, a tenfold platform cost increase for one seat.
  • The curated marketplace is deliberately smaller than mass catalogues, so recipients who want a specific well known product will not find it and some will treat the choice as limited.
  • Global warehousing and international fulfilment only appear on the Premium tier, so any organisation gifting outside its home market is effectively on the five thousand dollar plan whatever its volume.
  • Native Salesforce and HRIS integration is a Premium feature or an Essentials add-on, so the automation that makes gifting scalable is not in the price most buyers first see.
  • Free shipping starts at Essentials, meaning free plan users pay five dollars per gift in shipping, which on any real volume is more than the Essentials subscription would have cost.

Offer18

  • Feature breakdown between tiers not disclosed on pricing page
  • Mid-tier pricing not disclosed

Pricing, plan by plan

Loop & Tie

Free
  • FreeFree
    • One user
    • Full marketplace access
    • Send gifts by email
  • Essentials$500/year
    • Three users and three teams
    • Custom gift collections
    • Free shipping
  • Premium$5000/year
    • Unlimited users and five teams
    • Gift cards, print on demand and branded merchandise
    • Global warehousing and fulfilment
  • Build Your Own$undefined/year
    • Custom team structures and permissions
    • Exclusive inventory or private-label collections
    • Custom logistics and compliance-driven fulfilment

Offer18

$49/month
  • Starter$49/month
  • Premium$349/month

Which should you pick?

Choose Loop & Tie if

  • You need choice-based collections.
  • You want to start without paying.
  • You also want curated marketplace.
Loop & Tie review

Choose Offer18 if

  • You need real-time tracking.
  • You also want fraud detection.
Offer18 review

Questions people ask

Is Loop & Tie or Offer18 better?
Neither clearly leads. Loop & Tie starts at Free and Offer18 at $49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Loop & Tie or Offer18?
Loop & Tie has a free tier; the other does not. Paid plans start at Free for Loop & Tie and $49/month for Offer18.
Does Loop & Tie or Offer18 run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Loop & Tie for free?
Yes. Loop & Tie has a free tier, so you can try it without paying. Offer18 starts at $49/month.
What is Loop & Tie best used for?
Loop & Tie is most often used for a marketing team that wants gifting spend to go to small and independent makers rather than mass-produced branded drinkware, a customer success team sending moderate volumes of thank you gifts and needing a meeting booked immediately after redemption, a property management company sending resident perks where a curated local-feeling catalogue matters more than catalogue size, a small business that wants to run gifting properly on a published five hundred dollar a year subscription rather than negotiating an enterprise contract. Of those, a marketing team that wants gifting spend to go to small and independent makers rather than mass-produced branded drinkware and a customer success team sending moderate volumes of thank you gifts and needing a meeting booked immediately after redemption are not what Offer18 is typically brought in for.
What can Loop & Tie do that Offer18 cannot?
Loop & Tie covers Choice-based collections, Curated marketplace, Flat rate or free shipping, Redemption analytics. Offer18 covers Real-time tracking, Fraud detection, Smart links, Offer management.

Answered from the vendors’ own pages

Loop & Tie: How much does the platform cost?

Free for one user, five hundred dollars a year for Essentials with three users, five thousand dollars a year for Premium with unlimited users, plus a quoted enterprise tier. Gift spend is separate.

Offer18: How much does Offer18 cost?

Offer18 pricing starts at $49/month for the starter plan and goes up to $349/month for premium, with a mid-tier option at undisclosed pricing. All plans include a 14-day free trial with no credit card required.

Source
Loop & Tie: What is different about the catalogue?

It is curated toward small, independent, sustainable and diverse-owned brands rather than mass market products, which is the usual reason buyers choose it over larger competitors.

Offer18: Is there a free trial for Offer18?

Yes, Offer18 offers a 14-day free trial without requiring a credit card, and users can cancel anytime during or after the trial.

Source
Loop & Tie: Do recipients choose their gift?

Yes, the sender sets a collection and price band and the recipient picks one item.

Offer18: What differentiates Offer18's pricing tiers?

Three distinct plan options are available starting at $49/month, but detailed feature comparisons between tiers are not disclosed on the pricing page.

Source
Loop & Tie: Can I gift internationally on the cheaper plans?

Not properly. Global warehousing and fulfilment are Premium features.

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