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Employee Engagement · head to head

Guusto vs Voluum

Guusto logo

Guusto

Employee Engagement

Gift-based employee recognition platform

From
Free
Free plan
Yes
Full reviewWebsite
Voluum logo

Voluum

Affiliate Marketing

Ad tracker for affiliate marketing professionals

From
$199/month
Free plan
No
Full reviewWebsite

The short version

  • Only Guusto has a free tier, so it costs nothing to try first.
  • Each has a real cost: Guusto gift card merchants are limited primarily to US brands and digital formats; international options are limited; Voluum the entry Profit plan at $119 per month includes 1M events and retains data for 6 months only
  • They diverge on capability: Guusto covers Gift card rewards, Voluum covers Real-time tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Guusto and Voluum actually diverge.

Attributes where Guusto and Voluum differ
AttributeGuustoVoluum
Starting priceFree$199/month
Pricing modelUnknownsubscription
Free tierYesNo
PlatformsWebWeb, Mobile
CategoryEmployee EngagementAffiliate Marketing
Founded20132014

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Guusto

  • Gift card rewards
  • Peer recognition
  • Milestone celebrations
  • Budget management
  • Mobile app
  • Analytics
  • Charitable giving
  • Multiple gift options

Only in Voluum

  • Real-time tracking
  • AI optimization
  • Anti-fraud kit
  • Traffic distribution AI
  • Collaboration tools
  • Google Ads
  • Facebook
  • PropellerAds

What people use each for

The jobs each tool is most often brought in to do.

Guusto

  • Employee recognitionnot Voluum
  • Gift givingnot Voluum
  • Milestone awardsnot Voluum
  • Social impactnot Voluum

Voluum

  • Tracking affiliate and media buying campaigns across traffic sourcesnot Guusto
  • Split testing landing pages and offersnot Guusto
  • Automating bid and campaign rules against ad platformsnot Guusto

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Guusto

  • Gift card merchants are limited primarily to US brands and digital formats; international options are limited
  • Recipients must create a Guusto account to claim rewards, creating friction for deskless workers
  • No physical goods fulfillment or home delivery for tangible merchandise and branded swag
  • Limited customization options for branding and reward options compared to enterprise alternatives
  • Regional restrictions on merchant availability in certain geographic areas

Voluum

  • The entry Profit plan at $119 per month includes 1M events and retains data for 6 months only
  • Events beyond the plan allowance are charged as overage, at $0.06 per 1,000 on the Profit plan
  • Custom domains are capped per plan, at 3 plus 1 dedicated on Profit
  • Data retention is tiered and reaches 24 months only from the $1,599 per month Enterprise plan
  • Cookieless tracking starts on the Start-up plan at $539 per month
  • Chat support on the lower plans is limited to 14 days
  • The Automizer ad spend integration is a paid add on that rises to $2,380 per month at $1,000,000 of tracked monthly ad spend

Pricing, plan by plan

Guusto

Free

No published plan breakdown. See the Guusto review.

Voluum

$199/month
  • Discover$199/month
    • 3M events
    • 6 months data retention
    • Basic features

Which should you pick?

Choose Guusto if

  • You need gift card rewards.
  • You want to start without paying.
  • You also want peer recognition.
Guusto review

Choose Voluum if

  • You need real-time tracking.
  • You work on Web, Mobile.
  • You also want ai optimization.
Voluum review

Questions people ask

Is Guusto or Voluum better?
Neither clearly leads. Guusto starts at Free and Voluum at $199/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Guusto or Voluum?
Guusto has a free tier; the other does not. Paid plans start at Free for Guusto and $199/month for Voluum.
Does Guusto or Voluum run on more platforms?
Guusto runs on Web. Voluum runs on Web, Mobile.
Can I use Guusto for free?
Yes. Guusto has a free tier, so you can try it without paying. Voluum starts at $199/month.
What is Guusto best used for?
Guusto is most often used for employee recognition, gift giving, milestone awards, social impact. Of those, employee recognition and gift giving are not what Voluum is typically brought in for.
What can Guusto do that Voluum cannot?
Guusto covers Gift card rewards, Peer recognition, Milestone celebrations, Budget management. Voluum covers Real-time tracking, AI optimization, Anti-fraud kit, Traffic distribution AI.

Answered from the vendors’ own pages

Guusto: Does Guusto work with deskless and remote employees?

Yes, Guusto is designed for frontline and deskless workers. It delivers recognition through SMS, push notifications, QR codes, and print options, making it accessible to employees without desk access or company email.

Source
Voluum: What is the base cost to start with Voluum?

The Profit plan starts at $119/month, which includes 20 active campaigns, 1 million events per month, and 6-month data retention. Annual billing is available at a discount.

Source
Guusto: What reward options does Guusto support?

Guusto cards can be redeemed for hundreds of different gift cards from around the world, branded company swag, charity donations, and custom rewards. However, gift card merchants are primarily limited to US brands.

Source
Voluum: How many active campaigns can I run at each pricing tier?

Profit (20), Scale (60), Start-up (100), Agency (200), and Enterprise (400) campaigns respectively. Custom Corporate and Executive plans allow unlimited campaigns.

Source
Guusto: How does Guusto pricing work?

Guusto offers a Free tier with no minimum spend, Essential at $200 per month (annual billing), and Premium at $500 per month (annual billing). You pay face value for gift card rewards; Guusto charges merchants instead, so every dollar goes to employees.

Source
Voluum: What happens if I exceed my monthly event limit?

Overage charges are applied when you exceed the included events. The page mentions overage pricing but does not specify the per-event rate.

Source
Guusto: Can Guusto integrate with HRIS systems?

Yes, Guusto syncs with HR management systems to automate anniversaries, milestones, birthdays, and other events. It also offers SSO integrations and Slack integration for bringing recognition into daily workflows.

Source
Voluum: Is there a free trial period before I commit to a paid plan?

Yes, Voluum offers a 14-day platform preview with no payment required to test the platform.

Source
Guusto: Do employees need a Guusto account to receive gifts?

Yes, recipients must create a Guusto account to claim rewards, which some users find inconvenient compared to simpler delivery methods.

Source
Voluum: How long will Voluum keep my data?

Data retention ranges from 6 months (Profit), 12 months (Scale, Start-up), 18 months (Agency), to 24 months (Enterprise) depending on your plan.

Source
Guusto: Does Guusto offer physical goods and merchandise?

Guusto focuses on gift cards and digital rewards. It does not have a robust physical fulfillment arm, so industrial or field workers cannot receive tangible goods delivered to their homes.

Source
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