Softwr

Employee Engagement · head to head

Caroo vs Voluum

Caroo logo

Caroo

Employee Engagement

Curated employee gifting with published per gift prices and flat rate global shipping

From
$25/one-time
Free plan
No
Full reviewWebsite
Voluum logo

Voluum

Affiliate Marketing

Ad tracker for affiliate marketing professionals

From
$199/month
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Caroo this is a physical goods business, so the real failure modes are stock availability, customs delays and gifts arriving after the anniversary they were meant to mark, none of which the platform can fully control.; Voluum the entry Profit plan at $119 per month includes 1M events and retains data for 6 months only
  • They diverge on capability: Caroo covers Curated gift boxes, Voluum covers Real-time tracking.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Caroo and Voluum actually diverge.

Attributes where Caroo and Voluum differ
AttributeCarooVoluum
Starting price$25/one-time$199/month
Pricing modelPer gift plus flat rate shippingsubscription
PlatformsWebWeb, Mobile
CategoryEmployee EngagementAffiliate Marketing
FoundedUnknown2014

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Caroo

  • Curated gift boxes
  • Recipient choice
  • Flat rate global shipping
  • Caroo+ premium
  • Address collection
  • Anniversary programmes
  • Branded experience
  • Delivery tracking

Only in Voluum

  • Real-time tracking
  • AI optimization
  • Anti-fraud kit
  • Traffic distribution AI
  • Collaboration tools
  • Google Ads
  • Facebook
  • PropellerAds

What people use each for

The jobs each tool is most often brought in to do.

Caroo

  • A remote first company sending onboarding gifts to new starters whose home addresses HR does not hold and does not want to ask for by emailnot Voluum
  • An HR team running work anniversary gifting on a tiered schedule without maintaining a spreadsheet and a courier accountnot Voluum
  • A manager wanting to send a recognition gift where the recipient chooses, avoiding the problem of gifting food to someone with dietary restrictionsnot Voluum
  • A company budgeting gifting per head for the year and needing published prices to build the budget before procurementnot Voluum

Voluum

  • Tracking affiliate and media buying campaigns across traffic sourcesnot Caroo
  • Split testing landing pages and offersnot Caroo
  • Automating bid and campaign rules against ad platformsnot Caroo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Caroo

  • This is a physical goods business, so the real failure modes are stock availability, customs delays and gifts arriving after the anniversary they were meant to mark, none of which the platform can fully control.
  • Flat rate 6.99 US dollar global shipping applies to shipping, not to duties and taxes, so international recipients can face unexpected import charges that undermine the gesture entirely.
  • Caroo+ at 1,398 US dollars a year only pays back at meaningful volume, and a company sending a few dozen gifts a year is better off paying shipping per gift, which the pricing page does not make obvious.
  • International catalogue depth is far below the United States catalogue, so a distributed team gets a noticeably worse selection outside North America while the intent was to treat everyone the same.
  • Gifting has no measurable retention or engagement outcome, so a people team asked to justify the spend against a wellbeing or recognition platform with reporting will struggle, because Caroo produces delivery data rather than engagement data.

Voluum

  • The entry Profit plan at $119 per month includes 1M events and retains data for 6 months only
  • Events beyond the plan allowance are charged as overage, at $0.06 per 1,000 on the Profit plan
  • Custom domains are capped per plan, at 3 plus 1 dedicated on Profit
  • Data retention is tiered and reaches 24 months only from the $1,599 per month Enterprise plan
  • Cookieless tracking starts on the Start-up plan at $539 per month
  • Chat support on the lower plans is limited to 14 days
  • The Automizer ad spend integration is a paid add on that rises to $2,380 per month at $1,000,000 of tracked monthly ad spend

Pricing, plan by plan

Caroo

$25/one-time
  • Pay per gift$25/one-time
    • Gifts priced from about 25 to 62 US dollars each
    • Flat 6.99 US dollar global shipping per gift
    • No subscription, contract or platform fee
  • Caroo+$1398/year
    • Free standard shipping on eligible gifts
    • Tiered work anniversary programmes
    • Branded gifting experience and recipient messaging

Voluum

$199/month
  • Discover$199/month
    • 3M events
    • 6 months data retention
    • Basic features

Which should you pick?

Choose Caroo if

  • You need curated gift boxes.
  • You also want recipient choice.
Caroo review

Choose Voluum if

  • You need real-time tracking.
  • You work on Web, Mobile.
  • You also want ai optimization.
Voluum review

Questions people ask

Is Caroo or Voluum better?
Neither clearly leads. Caroo starts at $25/one-time and Voluum at $199/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Caroo or Voluum?
Caroo starts at $25/one-time and Voluum at $199/month.
Does Caroo or Voluum run on more platforms?
Caroo runs on Web. Voluum runs on Web, Mobile.
What is Caroo best used for?
Caroo is most often used for a remote first company sending onboarding gifts to new starters whose home addresses hr does not hold and does not want to ask for by email, an hr team running work anniversary gifting on a tiered schedule without maintaining a spreadsheet and a courier account, a manager wanting to send a recognition gift where the recipient chooses, avoiding the problem of gifting food to someone with dietary restrictions, a company budgeting gifting per head for the year and needing published prices to build the budget before procurement. Of those, a remote first company sending onboarding gifts to new starters whose home addresses hr does not hold and does not want to ask for by email and an hr team running work anniversary gifting on a tiered schedule without maintaining a spreadsheet and a courier account are not what Voluum is typically brought in for.
What can Caroo do that Voluum cannot?
Caroo covers Curated gift boxes, Recipient choice, Flat rate global shipping, Caroo+ premium. Voluum covers Real-time tracking, AI optimization, Anti-fraud kit, Traffic distribution AI.

Answered from the vendors’ own pages

Caroo: Does Caroo publish prices?

Yes, unusually for this category. Gifts run from about 25 to 62 US dollars, shipping is a flat 6.99 US dollars globally, and Caroo+ is 1,398 US dollars a year.

Voluum: What is the base cost to start with Voluum?

The Profit plan starts at $119/month, which includes 20 active campaigns, 1 million events per month, and 6-month data retention. Annual billing is available at a discount.

Source
Caroo: Is a subscription required?

No. You can pay per gift plus shipping with no contract. Caroo+ is optional and only worth it at volume.

Voluum: How many active campaigns can I run at each pricing tier?

Profit (20), Scale (60), Start-up (100), Agency (200), and Enterprise (400) campaigns respectively. Custom Corporate and Executive plans allow unlimited campaigns.

Source
Caroo: Does the flat shipping rate cover customs and duties?

No. It covers shipping. Import duties and taxes in the destination country are separate and can surprise international recipients.

Voluum: What happens if I exceed my monthly event limit?

Overage charges are applied when you exceed the included events. The page mentions overage pricing but does not specify the per-event rate.

Source
Caroo: How does Caroo get employee home addresses?

It collects them from recipients directly rather than requiring HR to hold them, which is the operational step most internal gifting programmes fail on.

Voluum: Is there a free trial period before I commit to a paid plan?

Yes, Voluum offers a 14-day platform preview with no payment required to test the platform.

Source
Voluum: How long will Voluum keep my data?

Data retention ranges from 6 months (Profit), 12 months (Scale, Start-up), 18 months (Agency), to 24 months (Enterprise) depending on your plan.

Source
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