Is Logto or Matomo better?

Neither clearly leads. Logto starts at Free and Matomo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Logto or Matomo?

Logto starts at Free and Matomo at Free.

Does Logto or Matomo run on more platforms?

Logto runs on web, api. Matomo runs on Web, On-premise.

Can I use Logto for free?

Both have a free tier, so you can try either at no cost before committing.

What is Logto best used for?

Logto is most often used for adding sign-in to a new saas product, implementing sso for b2b customers, securing internal apis with m2m tokens, adding rbac and organizations to a multi-tenant app. Of those, adding sign-in to a new saas product and implementing sso for b2b customers are not what Matomo is typically brought in for.

What can Logto do that Matomo cannot?

Logto covers Prebuilt sign-in UI, Social connectors, Role-based access control, Multi-factor authentication. Matomo covers Web analytics, Real-time reports, Custom dimensions, Goal tracking.

Cybersecurity · head to head

Logto vs Matomo

Logto

Cybersecurity

Open-source identity and authentication infrastructure for apps and APIs

From: Free
Rated: -

Full review Website

Matomo

Marketing

Privacy-focused web analytics

From: Free
Rated: -

Full review Website

The short version

Each has a real cost: Logto advanced features like RBAC, organizations, MFA, and enterprise SSO are billed as separate paid add-ons rather than included in Pro.; Matomo the self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
They diverge on capability: Logto covers Prebuilt sign-in UI, Matomo covers Web analytics.
Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Logto and Matomo actually diverge.

Attributes where Logto and Matomo differ
Attribute	Logto	Matomo
Platforms	web, api	Web, On-premise
Category	Cybersecurity	Marketing
Founded	Unknown	2007

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Logto

Prebuilt sign-in UI
Social connectors
Role-based access control
Multi-factor authentication
Machine-to-machine apps
Audit logs

Only in Matomo

Web analytics
Real-time reports
Custom dimensions
Goal tracking
E-commerce tracking
Google Search Console
Privacy-focused
Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Logto

Adding sign-in to a new SaaS productnot Matomo
Implementing SSO for B2B customersnot Matomo
Securing internal APIs with M2M tokensnot Matomo
Adding RBAC and organizations to a multi-tenant appnot Matomo

Matomo

Privacy focused web analytics as an alternative to Google Analyticsnot Logto
Self hosting analytics so visitor data stays on owned infrastructurenot Logto

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Logto

Advanced features like RBAC, organizations, MFA, and enterprise SSO are billed as separate paid add-ons rather than included in Pro.
Enterprise pricing is not published and requires contacting sales.
Token-based billing can make cost forecasting harder than flat per-MAU pricing for high-traffic apps.

Matomo

The self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
Premium plugin bundles for self hosted installs run from 275 EUR a month for 4 users to 3,400 EUR for 50
Cloud pricing is banded by monthly hits, and anything above 10 million requires contacting sales
Self hosting places all operation and upgrades on the operator while still needing paid plugins for the advanced features

Pricing, plan by plan

Logto

Free

FreeFree
- Up to 50,000 MAU
- 50K tokens included
- 3 applications
Pro$24/month
- Unlimited MAU and applications
- 3 included API resources
- Passkey sign-in

Matomo

Free

Self-hostedFree
- Open-source
- Full analytics
- Privacy-focused

Which should you pick?

Choose Logto if

You need prebuilt sign-in ui.
You want to start without paying.
You work on web, api.
You also want social connectors.

Logto review

Choose Matomo if

You need web analytics.
You want to start without paying.
You work on Web, On-premise.
You also want real-time reports.

Matomo review

Questions people ask

Is Logto or Matomo better?: Neither clearly leads. Logto starts at Free and Matomo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Logto or Matomo?: Logto starts at Free and Matomo at Free.
Does Logto or Matomo run on more platforms?: Logto runs on web, api. Matomo runs on Web, On-premise.
Can I use Logto for free?: Both have a free tier, so you can try either at no cost before committing.
What is Logto best used for?: Logto is most often used for adding sign-in to a new saas product, implementing sso for b2b customers, securing internal apis with m2m tokens, adding rbac and organizations to a multi-tenant app. Of those, adding sign-in to a new saas product and implementing sso for b2b customers are not what Matomo is typically brought in for.
What can Logto do that Matomo cannot?: Logto covers Prebuilt sign-in UI, Social connectors, Role-based access control, Multi-factor authentication. Matomo covers Web analytics, Real-time reports, Custom dimensions, Goal tracking.

Answered from the vendors’ own pages

Logto: What does Logto cost?

Logto offers a Free plan at $0/month, a Pro plan starting at $24/month with 50K free tokens included, and a custom-priced Enterprise plan. Extra add-ons like RBAC or MFA are billed separately on Pro.

Source

Matomo: How much does Matomo cost?

Matomo Cloud starts at EUR 29 per month for the Starter plan, which covers 50,000 hits per month. Matomo On-Premise has a free Community edition, with paid bundles from EUR 275 per month for up to 5M hits and 4 users.

Source

Logto: Is there a free plan, and what are its limits?

Yes. The Free plan supports up to 50,000 monthly active users, 3 total applications, 1 machine-to-machine app, 3 social connectors, 1 webhook, and 3-day audit log retention.

Source

Matomo: Is Matomo free?

The On-Premise Community edition is free forever with unlimited users and hits, supported through the forum only. Matomo Cloud is a paid service, though a free trial with access to all core features is offered.

Source

Logto: How is usage metered?

Logto uses token-based billing: only access tokens issued for authentication and authorization activity are counted, rather than charging purely per MAU.

Source

Matomo: What is the difference between Matomo Cloud and On-Premise?

Cloud plans include hosting, maintenance, automatic updates and daily backups, priced by monthly hits from EUR 29. On-Premise is self-hosted, free in its Community edition, with paid bundles adding support and higher user counts.

Source

Matomo: How many hits do the Matomo On-Premise bundles cover?

The Team bundle covers up to 5M hits per month and 4 users at EUR 275 per month. Business covers up to 30M hits and 20 users at EUR 1,450. Enterprise covers up to 100M hits and 50 users at EUR 3,400.

Source

Logto vs Matomo

Logto

Matomo

The short version

Where they differ

What each one covers

Only in Logto

Only in Matomo

What people use each for

Logto

Matomo

Where each one falls short

Logto

Matomo

Pricing, plan by plan

Logto

Matomo

Which should you pick?

Choose Logto if

Choose Matomo if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Logto

More on Matomo

Keep looking

Other head to heads